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All Journal KOMPUTIKA - Jurnal Sistem Komputer KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Journal of Technopreneurship and Information System (JTIS) Jurnal Dharma Bhakti Ekuitas Charity : Jurnal Pengabdian Masyarakat JUSTIN (Jurnal Sistem dan Teknologi Informasi) Abdiformatika: Jurnal Pengabdian Masyarakat Informatika eProceedings of Applied Science Community Service Seminar and Community Engagement (COSECANT) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Aprianti Putri Sujana
Telkom University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : eProceedings of Applied Science

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Pengelolaan Konten Digital Media Sosial Untuk Meningkatkan Engagement Rate Instagram Telkom Regional Iv Oktorizal, Roby; Sujana, Aprianti Putri; Kurniawan, Ady Purna
eProceedings of Applied Science Vol. 10 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Applied Science

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Abstract

Telkom Indonesia utilizes social media such as Instagram to increase engagement and audience reach. As a state-owned company in the information technology sector, Telkom Indonesia Regional 4 Central Java and DIY runs the Digital Amoeba innovation program which incubates employee ideas to create digital innovations. One of the startups from this program, Level Up, provides training for pupils and students to support national digitalization and increase global competitiveness. This project aims to increase active interaction between Telkom Regional IV and its followers on Instagram in order to build closer and more involved relationships. By using general descriptive methods, the results obtained show an increase in Engagement Rate and number of followers. The implementation of the strategy has proven successful in increasing interaction with followers, increasing the number of followers, and obtaining positive responses in the form of likes and views. Keywords— Instagram, Digital Content, Social Media
Pembuatan Konten Video Tiktok Techno Infinity (PT Nirmala Olah Daya Informasi) Nabila, Rahma; Sujana, Aprianti Putri; Insanudin, Entik
eProceedings of Applied Science Vol. 11 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Applied Science

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Abstract

Perusahaan Techno Infinity menghadapi tantangan dalam merumuskan strategi pembuatan konten yang relevan, menarik, serta mampu menjangkau audiens secara luas melalui platform TikTok pada akun @techno.infinity. Untuk mengatasi tantangan tersebut, diterapkan metode produksi konten yang terdiri atas tiga tahapan utama, yakni pra-produksi, produksi, dan pasca produksi. Hasil implementasi strategi ini menunjukkan peningkatan yang signifikan terhadap jumlah tayangan video, interaksi pengguna, serta respons positif dari audiens. Selama periode 10 bulan, sebanyak 100 konten telah dipublikasikan dengan rata-rata tayangan lebih dari 600 per konten. Salah satu konten berhasil mencapai tingkat keterlibatan (engagement rate) tertinggi sebesar 13,8%, yang tergolong dalam kategori tinggi. Nilai tersebut diperoleh dari akumulasi jumlah suka, komentar, bagikan, dan simpan. Capaian ini mencerminkan efektivitas strategi konten dalam menarik perhatian serta mendorong partisipasi aktif pengguna secara langsung di platform TikTok. Kata kunci— Produksi konten, strategi digital, engagement rate.
Co-Authors Ady Purna Kurniawan Agus Pratondo Alfi Ghifari Andira Anang Sularsa Ananto, Emir Iskandar Andri Sahata Sitanggang Audrey Febrianti Bambang Pudjoatmodjo Duddy Soegiarto Duddy Soegiharto Elis Hernawati Entik Insanudin Fahrezi, Andika Fajar F, Ibnu Fauzan Mulyadi Feni Melati Fery Prasetyanto Fitri Susanti Girsang, Carlos Winner Berdikari Julisass Julisass Kusnadi, Tri Bayu Laksitowening, Kusuma Ayu Latasya Amiera Kylena Luthfi Ramadani Mia Rahma Wulandari Muhamad Naufal Dzaki Muhammad Aziz Nabila, Rahma Nadya Nabhila Andini Putri Noviadi Chandra Nungki Selviandro Nurul Zahidah Oktorizal, Roby Permana, Muhammad Gilang Radhitya Rahma, Aqila Rickman Roedavan Rikman Aherliwan Rudawan Rio Korio Utoro Riza Nauval Natanegara Rizal Syahman Fahlefy Rusli Ismail Ryan Ahmadi Putra Sari Dewi Budiwati Sri Nurhayati Suci Rahmadanti Sularsa Suryatiningsih Susmini Indriani Lestariningati, Susmini Indriani Tafta Zani Tatik Rohmawati Tifara Prameswari Amanda Ulul Azmi Yahdi Siradj Yoga Aspriyanto