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All Journal Buletin Udayana Mengabdi Jurnal Kepariwisataan dan Hospitalitas Journal of a Sustainable Global South Udayana Journal of Social Sciences and Humanities (UJoSSH) Asian Journal of Social and Humanities
I Gusti Ngurah Widyatmaja
Tourism Diploma IV Program Studies,Faculty Of Tourism, Unud, Denpasar
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Studi komparasi persepsi wisatawan terhadap implementasi experiential marketing pada hotel berbintang dan non bintang di kawasan pariwisata candidasa kabupaten karangasem bali Ni Kadek Sri Mirayani; Ni Ketut Arismayanti; I Gusti Ngurah Widyatmaja
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 2 (2017): Vol.1,No.2,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.343 KB)

Abstract

In globalization era, experience becomes important in carrying out the accommodation business. Karangasem regency has 992 accommodation but the number of tourist arrivals still in hundreds thousands each year. Therefore, every hotel strives to provide a memorable experience to tourists through an experiential marketing. The experience received by tourists during their stay in accomodation is only based on the view of the hotel without knowing the opinions of tourists so it is important to know the perception of tourists to the experience that has been received. The research location is located in the Candidasa Tourism District with comparisons in star hotels and non star hotels. The variable used is strategic experiential modules with five indicators are sense, feel, think, act and relate. Data obtained through observation, questionnaire and literature study. The number of respondents reached 200 respondents consisting of 100 respondents stay in star hotels and 100 respondents stay in non-star hotels. The collected data were analyzed using qualitative and likert analysis. The results is known that the implementation of experiential marketing in star hotels more successful than non star hotels. Tourists who stayed at star hotels give Strongly Agree category for each indicator. At non star hotel, the tourists who stayed gives the value with the Agree category for the feel indicator while the sense, think, act and relate indicator are only in the Neutral category. Threfore, star hotel should mantain their experience or increase it. While non star hotel should increase their experience. Keywords : Tourists Perception, Experiential Marketing, Star Hotels, Non-star Hotel
Developing A Creative Economic-Based Village Tourism In Kendran Village Gianyar Regency Ni Ketut Arismayanti; I Gusti Ngurah Widyatmaja; I Wayan Wiraatmaja
Journal of A Sustainable Global South Vol 3 No 1 (2019): February 2019
Publisher : Institute for Research and Community Services Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.523 KB) | DOI: 10.24843/jsgs.2019.v03.i01.p01

Abstract

This research aims to identify the potential of natural tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village since the development of creative-economy based village tourism is one of the attempts to open up the market share (market niche) that had not been done yet. SWOT analysis method was used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of village tourism, increasing of tourists arrival who are interested in culture & natural tourism, information and technological advances that support the promotion of Kendran Village, the support of the Gianyar Government, the development of creative-economy based tourism, and the threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia. Index Terms— natural potentials, cultural potentials, creative local community, creative economy.
The Establishment of Rural Tourism Based Creative Economy Kendran Village, Gianyar Ni Ketut Arismayanti; I Gusti Ngurah Widyatmaja; I Wayan Wiraatmaja
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.092 KB) | DOI: 10.24843/UJoSSH.2017.v01.i01.p02

Abstract

The aim of the research is to find the identification of the potential of nature tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village. Since the development of creative economy based rural tourism is one of the attempts to open up the market share (market niche) that had not done yet.SWOT analysis method used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the Weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of rural tourism, increasing of tourists arrival who interested in culture & nature tourism, information and technological advances that supports the promotion of Kendran Village, the support of the Gianyar Government, the development of creative economy based tourism, and the Threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia.
Pengaruh Kompensasi Finansial dan Non Finansial terhadap Kinerja Karyawan di Holiday Inn Resort Bali Benoa. Paulina Tambunan; I Gusti Ngurah Widyatmaja; I Nyoman Jamin Ariana
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 1 (2022): Vol.6,No.1,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

The decrease in performance can be influenced by the amount of compensation given by the hotel to employees. Providing compensation to employees is a motivation for employees to feel comfortable working at a hotel. A complaint states that employee performance needs to be considered so that a good compensation is needed at the Holiday Inn Resort Bali Benoa. The purpose of this study was to determine how the influence of financial and non financial compensation on employee performance at Holiday Inn Resort Bali Benoa. Data collection techniques through observation, interviews, questionnaires, and documentation. The type of data used is qualitative and quantitative data, while the data sources are carried out with primary and secondary data. Sampling was done through a random sampling technique with 32 question indicators and a total sample of 114 respondents. In this study, data analysis is used, namely qualitative data analysis and quantitative data analysis. Qualitative data analysis is by interview, observation and documentation. Quantitative data analysis is divided into descriptive statistics, namely Likert scale, and inferential statistics using validity, reliability and classical assumption tests, multiple regression analysis, T test, F test and coefficient of determination to prove the hypothesis and the relationship between independent variables with the dependent variable using SPSS version 25.0 for windows. Based on the research results obtained that financial compensation and non-financial compensation simultaneously affect employee performance. In addition, the results of the study that financial compensation (X1) and non-financial compensation (X2) partially have a significant and positive effect on employee performance. The determination value obtained is 57.5%, which means that employee performance is influenced by financial compensation and non-financial compensation by 57.5%. While the remaining 42.5% is influenced by other factors. Suggestions to the hotel to increase the number of programs that aim to improve employee teamwork. Keywords: Financial Compensation, Non Financial Compensation, Employee Performance
Pengaruh Fasilitas Lokasi Harga Dan Promosi Terhadap Keputusan Wisatawan Menginap Di Alaya Resort Ubud Ni Luh Putu Yuliani; IB Ketut Astina; I Gusti Ngurah Widyatmaja
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 1 (2022): Vol.6,No.1,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Program Studi Diploma IV Pariwisata Fakultas Pariwisata Universitas Udayana Laporan Akhir Program/Skripsi A. Nama : Ni Luh Putu Yuliani B. Judul : Pengaruh Promosi, Lokasi dan Harga Terhadap Keputusan Wisatawan Menginap di Alaya Resort Ubud C. Jumlah Halaman : xiv + 103 D. Isi Ringkasan : Pesatnya perkembangan pariwisata di Bali, membuat kunjungan wisatawan ke Bali semakin bertambah hal ini berdampak pada destinasi wisata, restoran, maupun hotel yang ada di Bali. Salah satunnya yaitu Alaya Resort Ubud. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh fasilitas, lokasi, harga, dan promosi terhadap keputusan menginap di Alaya Resort Ubud. Data dalam penelitian ini di dapat melalui observasi, studi kepustakaan, dokumentasi dan kuisioner. Teknik penentuan informan menggunakan teknik purposive sampling, dan teknik pengambilan sampel dari populasi dilakukan menggunakan rumus Slovin. Jumlah sampel yang digunakan berjumlah 100 responden. Teknik analisis data penelitian ini menggunakan teknik analisis regresi linier berganda. Berdasarkan hasil uji dari teknik analisis kuantitatif yang digunakan dalam penelitian ini maka diperoleh hasil bahwa fasilitas berpengaruh secara simultan maupun parsial terhadap keputusan wisatawan menginap di Alaya Resort Ubud melalui uji T-test yang mana diperoleh nilai T-hitung dalam penelitian ini sebesar 2,877 lebih besar dari nilai T-tabel yaitu 1,660 dengan tingkat signifikan 0,000 < 0,005, variabel lokasi memperoleh nilai T-hitung dalam penelitian ini sebesar 4,295 lebih besar dari nilai T-tabel yaitu 1,660 dengan tingkat signifikan 0,000 < 0,005, variabel ketiga yaitu variabel harga memperoleh nilai T-hitung dalam penelitian ini sebesar 3,523 lebih besar dari nilai T-tabel yaitu 1,660 dengan tingkat signifikan 0,000 < 0,005, sedangkan variabel keempat yaitu variabel promosi memperoleh nilai T-hitung dalam penelitian ini sebesar 3,991 lebih besar dari nilai T-tabel yaitu 1,660 dengan tingkat signifikan 0,000 < 0,005. Terakhir berdasarkan hasil analisis yang dilakukan diperoleh nilai Fhitung sebesar 125,109 lebih besar dari nilai Ftabel 3,90 dengan nilai signifikan 0,000 < 0,05 artinya terdapat pengaruh secara simultan variabel fasilitas, lokasi, harga, dan terhadap minat beli wisatawan di Alaya Resort Ubud E. Kata Kunci : Fasilitas, lokasi, harga, promosi, keputusan wisatawan menginap
PENGUATAN KAPABILITAS SUMBER DAYA MANUSIA LOKAL MELALUI PENDIDIKAN DAN PELATIHAN BAHASA MANDARIN BAGI PENGELOLA DTW TANAH LOT KABUPATEN TABANAN I.M. Sendra; I.G.N. Widyatmaja; I.B.K. Astina; I.K. Suwena
Buletin Udayana Mengabdi Vol 22 No 1 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i01.p04

Abstract

The development of tourists from China before the Covid-19 pandemic was very fast, especially in the Tanah Lot Tourist Destination, Tabanan Regency, Bali Province, but in terms of the ability to speak Mandarin for managers it was very low. Strengthening local human resource capabilities through Mandarin education and training referred to here is a basic skill that should be understood and practiced by each individual in a tourism business in order to be able to run their business in a sustainable manner. This activity aims to improve Chinese language skills for oral translators and provide basic Chinese language skills for local employees. Another goal is to provide an introduction to Chinese cultural values that are considered necessary for managers to know so that they are expected to assist in efforts to improve the quality of performance of Tanah Lot destination managers. Keywords : Management, Mandarin, Training, Strengthening, Participation, Tourism
STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN PENJUALAN PADA START UP COFFEE RENON -DENPASAR Leonardus Agung; I Gusti Ngurah Widyatmaja; Agus Muriawan Putra
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 2 (2022): Vol.6,No.2,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

ABSTRAK Nama : Leonardus Agung Judul : Strategi Pemasaran Marketing Mix dalam Meningkatkan Penjualan pada Start Up Coffee Renon-Denpasar. Jumlah Halaman : xv + 90 Halaman (Ilustrasi : Gambar, Tabel & Lampiran) Isi ringkasan : Tujuan dari penelitian ini adalah untuk mengetahui Strategi pemasaran pada Start Up Coffee Renon Denpasar. Start Up Coffee merupakan salah satu jenis usaha yang dikelola secara professional yang berada dikawasan Renon. dalam menerapakn strateginya selama ini ,Start Up Coffee selalu mempertimbangkan tujuh hal utama yaitu : kualitas produk, harga, lokasi, dan promosi, personal,bulti fisik, dan proses. Pokok permasalahan dalam penelitian ini adalah bagaimana strategi pemasaran di Start Up Coffee dalam meningkatkan penjualan ? Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang efektif guna meningkatkan penjualan di Start Up Coffee.Sumber data yang digunakan dalam penelitian ini adalah primer dan sekunder, jenis datanya terdiri dari data kualitatif dan kuantitatif, teknik pengumpulan data yang digunakan adalah kuesioner, wawancara, dan dokumentasi, dan untuk teknik pengumpulan data menggunakan analisis deskriptif kualitatif dan analisis SWOT. Dari hasil penelitian tersebut yang dapat diterapkan di Start Up Coffee adalah strategi SO melakukan inovasi dalam bentuk mendesign paket-paket yang mampu menarik keinginan konsumen untuk datang dan menciptakan kesan yang baik dari konsumenatau pengunjung. Strategi WO meningkatkan kualitas Interior dan pelayanan karyawan Srat Up Coffee serta mampu menonjolkan keunikan dan kekhasanStart Up Coffee, Strategi ST menciptakan produk dan sesuatu yang baru yang unik agar bisa meredam persaingan yang kian meningkat, Strategi WT terus melakukan relasi yang baik dengan parter bisnis lainya dan meningkatkan kualitas SDM karyawan misalnya dengan melakukan pelatihan-pelatihan yang berbasis teknologi sesui dengan bidangnya. Kata Kunci : Strategi Pemasaran, Tingkat
Dampak Perkembangan Akomodasi Terhadap Sosial Ekonomi Masyarakat Banjar Dinas Pengasahan, Tabanan, Bali Kadek Dian Warini; Anak Agung Putri Sri; I Gusti Ngurah Widyatmaja
Jurnal Kepariwisataan dan Hospitalitas Vol 6 No 2 (2022): Vol.6,No.2,2022
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Keberadaan akomodasi dalam perkembangan pariwisata pada suatu daerah sangatlah penting dalam memenuhi kebutuhan wisatawan akan tempat tinggal selama melakukan perjalanan wisata. Adanya akomodasi akan memotivasi wisatawan untuk tinggal lebih lama di daerah tujuan wisata, dengan harapan akan mampu memberikan keuntungan kepada masyarakat lokal. Banjar Dinas Pengasahan merupakan salah satu daerah pariwisata yang sedang berkembang. Adanya pembangunan akomodasi di Banjar Dinas Pengasahan yang sudah berlangsung selama 20 tahun tentu akan membawa perubahan pada sosial ekonomi masyarakat setempat. Penelitian ini dilakukan untuk mengetahui dampak perkembangan akomodasi terhadap sosial ekonomi masyarakat di Banjar Dinas Pengasahan. Serta untuk mengetahui faktor-faktor yang mendorong terjadinya perubahan tersebut. Jenis data pada penelitian ini adalah data kualitatif dengan sumber data primer dan data sekunder. Data dalam penelitian ini diperoleh melalui observasi, wawancara, studi kepustakaan dan dokumen. Teknik penentuan informan yang digunakan adalah teknik purposive sampling dengan jumlah narasumber sebanyak 3 orang yaitu Sekertaris Desa Lalanglinggah, Kelian Adat Banjar Adat Pengasahan dan Kelian Dinas Banjar Dinas Pengasahan. Teknik analisis data yang digunakan adalah analisis data kualitatif. Hasil menunjukan bahwa perkembangan akomodasi membawa dampak sosial ekonomi pada masyarakat Banjar Dinas Pengasahan. Dampak positif yang paling dirasakan oleh masyarakat adalah adanya perubahan pada mata pencaharian masyarakat, adanya pengembangan aktivitas ekonomi lainnya, terciptanya lapangan pekerjaan serta peluang untuk berwirausaha, sumber revenue bagi daerah dan yang terakhir memacu pengembangan lahan yang kurang produktif. sedangkan dampak negatif yang paling dirasakan oleh masyarakat adalah adanya ketergantungan pendapatan pada jumlah kunjungan wisatawan. Faktor-faktor yang paling dirasakan mendorong terjadinya perubahan adalah adanya kontak dengan budaya lain dan adanya ketidakpuasan terhadap bidang-bidang kehidupan tertentu.
Penerapan prinsip – prinsip sustainable tourism di plaza hotel kota semarang Ronald Mahendra Jati; I Gusti Ngurah Widyatmaja; I Nyoman Tri Sutaguna
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 1 (2023): Vol.7,No.1,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Penerapan prinsip-prinsip sustainable tourism wajib dilakukan oleh industri pariwisata termasuk hotel untuk memberikan dampak ekonomi, sosial dan lingkungan yang baik bagi kelangsungan masa depan. Dalam penelitian ini jenis data yang digunakan adalah data kualitatif dan data kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, kuesioner, studi kepustakaan dan dokumentasi. Teknik penentuan informan pada penelitian ini adalah purposive sampling. Teknik analisis data deskriptif kualitatif, skala likert dan penyajian data. Hasil dari penelitian ini implementasi partisipasi melalui pelibatan masyarakat lokal yang bekerja di Plaza Hotel Semarang dalam operasional hotel. Implementasi keikutsertaan para pelaku program pemerintah, pemberdayaan travel agent lokal. Implementasi kepemilikan lokal masih lemah dikarenakan hotel tidak memanfaatkan potensi lokal. Implementasi penggunaan sumber daya secara berkelanjutan melalui program go green dan program hemat listrik. Implementasi tujuan-tujuan masyarakat melalui ikut serta menjaga kebersihan pantai. Implementasi daya dukung melalui ketersediaan ruang terbuka hijau di hotel. Implementasi monitor dan evaluasi masih lemah karena masyarakat lokal yang bekerja di Plaza Hotel Semarang tidak terlibat secara langsung. Implementasi akuntabilitas melalui program yang diciptakan oleh manajemen yaitu goes green dan peraturan penghematan listrik. Implementasi pelatihan masih lemah dikarenakan program pelatihan yang tidak mengikutsertakan masyarakat Sumurboto dan tidak adanya pelatihan bisnis bagi masyarakat lokal. Implementasi promosi melalui program lokal tour. Persepsi Masyarakat Lokal yang bekerja di Plaza Hotel menunjukkan hasil partisipasi 3,58 (baik), keikutsertaan para pelaku 3,30 (cukup), kepemilikan lokal 2,51 (tidak baik), penggunaan sumber daya berkelanjutan 4,06 (baik), tujuan-tujuan masyarakat 3,06 (cukup), daya dukung 3,85 (baik), monitor dan evaluasi 3,16 (cukup), akuntabilitas 3,81 (baik), pelatihan 3,44 (baik), dan promosi 3,33 (cukup).
Culinary Heritage as Tourist Attraction in Kota Tua, Padang-West Sumatera Melati Sekar Sari; I Gusti Ngurah Widyatmaja; I Putu Sucita Yanthy
Asian Journal of Social and Humanities Vol. 2 No. 2 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i2.158

Abstract

This research examines the culinary heritage in the Kota Tua area as one of the Integrated Tourism Areas in Padang City. This area is enriched with historical buildings and culinary influenced by various ethnicities that have been around for decades. However, culinary tourism development in this area is relatively slow because of a lack of active collaboration between stakeholders. This research aims to analyze the potential and obstacles to developing culinary heritage as a tourist attraction in the Kota Tua of Padang. This study used a descriptive qualitative method. The data collection technique used was in-depth interviews with stakeholders. The data taken was processed and analyzed using thematic analysis techniques. The results of this research show the importance of an effective development of culinary tourism as a tourist attraction in Kota Tua, Padang. In developing this area as a tourist attraction, it is formulated from thematic elements of stakeholder statements during interviews. These elements indicate development strategies in accordance with the potential and obstacles experienced during the process of developing culinary tourism as a tourist attraction. In an effort to overcome the issue of developing culinary tourism as a tourist attraction in Kota Tua, Padang requires the holistic involvement of relevant stakeholders in producing regional development through historical narratives regarding culinary products and storytelling as well as events such as the Culinary Tourism Festival.
Co-Authors A. A. P. Sri Agung Sri Sulistyawati Anak Agung Putri Sri Apriliana Devitasari Astorina Firda Ayuningtyas Degas Elang Paksi Danujaya Desak Made Nita Artiani Fretika Putri Sembiring George Alfberth Rumpaidus Hasan, Achmad Nadhif Vieri I Gede Suastawa Arimbawa I Ketut Suwena I Made Dwi Kurnia I Made Sendra I Nyoman Jamin Ariana I Nyoman Tri Sutaguna I Putu Sucita Yanthy I Wayan Adi Sumerta I WAYAN WIRAATMAJA I.B.K. Astina IB Ketut Astina Ida Bagus Ketut Astina Imaniar, Nasdya Irma Rahyuda Kadek Dian Warini Leonardus Agung Madya Pratiwi, Ni Kadek Candra Mahanani Yoganindya Meisya Ridha Maghfira Melati Sekar Sari Muriawan Putra, Agus Nelman Rumere Ni Kadek Sri Mirayani Ni Ketut Arismayanti, Ni Ketut Ni Luh Putu Yuliani Ni Putu Ratna Sari ni wayan siska agustini Ni Wayan Sumiati Nyoman Ariana P.R. Pertiwi Paulina Tambunan Putu Ratih Pertiwi Rahyuda, Irma Riezcha Shofiana Ronald Mahendra Jati Yosep Kristianus Melang Yudhi Lesmana