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All Journal Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan JURNAL PENGABDIAN KEPADA MASYARAKAT At-Tadbir : jurnal ilmiah manajemen JURNAL MAKRO MANAJEMEN Journal of Local Government Issues Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Journal of Economics Research and Social Sciences Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal ABM Mengabdi Jurnal Manajemen Bisnis dan Kewirausahaan Media Ekonomi Business Innovation Management and Entrepreneurship Journal JPkM: Jurnal Pengabdian kepada Masyarakat Global Review of Tourism and Social Sciences
Ardik Praharjo
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Examining the Crisis Leadership of Public-Private Partnership in Ecological Based Tourism of Bromo Tengger Semeru Sentanu, I Gede Eko Putra Sri; Zamrudi, Zakky; Praharjo, Ardik; Haryono, Bambang Santoso; Badjie, Gibriel
Journal of Local Government Issues Vol. 7 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/logos.v7i2.32321

Abstract

This study is aimed to evaluate the role of crisis leadership within the public-private partnership of tourism collaborative governance. This study employs a cross-sectional study involving 304 respondents from various stakeholder from Bromo-Tengger-Semeru National park (BTSNP). The study employs the SEM-PLS data analysis to evaluate the measurement model and structural model. The results of the study indicates that the important role of Public-Private partnership on collaborative governance is only indicated by several dimension, especially those of Governance, Mutuality, and Administration. However, the interaction moderation indicates that crisis leadership is only able to enhance the Mutuality and Norm and Trust. The further discussion related to the finding is elaborated within the papers. The originality of this paper is by presenting a picture of ecological tourism management in Indonesia through the lens of public-private-partnership.
The Influence of Product Quality, Perceived Price and Brand Image Regarding the Purchase Decision of Specs Soccer Shoes Wijanarko, Pandu Ardi; Wisnu, Dicky; Praharjo, Ardik
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 01 (2023): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i01.25452

Abstract

This study aims to examine and analyze the effect of product quality on purchasing decisions, perceived price on purchasing decisions, and brand image on purchasing decisions. The population in this study is the consumers of Specs soccer shoes with a sample size of 100 consumers. The sampling technique uses accidental sampling. Data collection techniques in this study used a questionnaire. The analytical tool in this study uses scale range and multiple linear analysis. Based on the test results, this study concluded that product quality, perceived price, and brand image had a positive and significant effect on purchasing decisions. Product quality had a dominant effect on purchasing decisions for Specs soccer shoes.
The Influence of Electronic Word of Mouth and Social Media Promotion on Consumers' Purchase Intention Aditya, Rizal Bayu; Handayanto, Eko; Praharjo, Ardik
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32534

Abstract

This study aims to know the effect of electronic word of mouth and social media promotion on consumer purchase intention. The sampling technique used was purposive sampling with a total sample of 108 Momo Accessories consumers. The analytical tool used in this study is multiple regression analysis. The results of this study conclude that electronic word of mouth and social media promotion have a significant effect on consumer purchase intention. Apart from that, electronic word of mouth and social media promotions simultaneously and significantly influence consumer purchase intention.
The Influence of Location and Promotion on the Revisit Intention with Satisfaction as a Mediating Variable Aqila, Rasyiq; Usdek, Dicky Wisnu; Praharjo, Ardik
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i3.36133

Abstract

This study analyzes the factors affecting the intention to revisit tourist destinations, focusing on location, promotion, and visit satisfaction as mediating variables. The research aims to assess the impact of location and promotion on revisit intention and the mediating role of visit satisfaction in these relationships. A quantitative approach was used with data analyzed via the Macro Hayes method using SPSS 25. The results show that location and promotion both significantly and positively influence the intention to revisit. Additionally, visit satisfaction plays a mediating role in the effects of both location and promotion on revisit intention. These findings offer valuable insights for tourism managers to improve visitor retention through location development, promotional strategies, and enhancing visitor satisfaction.
Pengaruh Faktor Penentu Sikap Konsumen Dalam Niat membeli Ulang Pada Merek Direct to Consumer (DTC) Praharjo, Ardik -; Robbie, R. Iqbal -
Makro Jurnal Manajemen Dan Kewirausahaan Vol 9, No 1 (2024): Makro Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2304

Abstract

Di industri fashion dan ritel, sekelompok perusahaan rintisan, yang disebut sebagai merek Direct-to-Consumer (DTC). Merek DTC didefinisikan sebagai merek e-commerce yang menjual langsung ke konsumen, tanpa perantara pengecer seperti department store. Merek tersebut biasanya memulai sebagai bisnis online murni, sepenuhnya memanfaatkan saluran digital untuk pemasaran dan penjualan. Penelitian ini bertujuan untuk mengidentifikasi penentu sikap konsumen dan niat pembelian kembali terhadap merek DTC. Penelitian ini merupakan penelitian eksplanatori dengan pendekatan kuantitatif. Survey menggunakan kuesioner (baik secara online dan ofline) dilakukan untuk mengambil data primer pada penelitian ini. Populasi dalam penelitian ini adalah merek Erigo, Laff Project, Nah Shoes, Ria Miranda, dan Heaven Light. Merek tersebut terkategorikan merek DTC karena pada proses pembeliannya menggunakan e-commerce dan termasuk merek ternama di Indonesia. Sampel pada penelitian ini ditetapkan dengan metode non probability sampling karena jumlah populasi tidak diketahui secara pasti. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria (1) berumur > 17 tahun (2) pernah membeli merek tersebut. Data yang diperoleh selanjutnya dilakukan analisis menggunakan Covariance Based Stuctural Equation Modelling (Partial Least Square-SEM) untuk mendeskripsikan hubungan antar variabel dengan menggunakan tiga tahapan, yakni evaluasi outer model, inner model, dan uji hipotesis (uji t). Berdasarkan hasil analisis, variabel media sosial, keunikan, inovasi, dan sikap pembeli terbukti memiliki pengaruh positif signifikan terhadap sikap konsumen. Faktor-faktor ini menunjukkan bahwa strategi perusahaan yang fokus pada inovasi, keunikan produk, dan penggunaan media sosial secara strategis, bersama dengan budaya perusahaan yang mendukung, sangat berperan dalam membentuk sikap konsumen yang positif.
Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period Sudiyanti, Sudiyanti; Praharjo, Ardik; Parwati, Kardina Yudha; Alam, Aminullah
Journal of Economics Research and Social Sciences Vol 8, No 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.21994

Abstract

This study examines the effect of materialism and tourism brand attachment on compulsive buying behavior for travel among Generations Y and Z in Indonesia during the post-COVID-19 period. It also explores the influence of destination image, perceived value, and ideal self-congruence on compulsive buying through materialism and brand attachment. A quantitative approach was employed, with data collected from 250 respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results reveal that materialism has a significant effect on compulsive buying behavior, and tourism brand attachment further amplifies this relationship. Additionally, destination image and perceived value are found to reinforce materialistic tendencies, which subsequently drive impulsive travel-related purchases. These findings offer valuable insights for tourism marketers targeting younger travelers by focusing on emotional attachment and materialistic appeals to encourage travel decisions.
The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator: (Survei an Consumers of Jogger Pants in Kenszolla) Ihza Pratama, Raynaldi; Jatmiko, Rohmat Dwi; Praharjo, Ardik
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27490

Abstract

This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.
Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period Sudiyanti, Sudiyanti; Praharjo, Ardik; Parwati, Kardina Yudha; Alam, Aminullah
Journal of Economics Research and Social Sciences Vol. 8 No. 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.21994

Abstract

This study examines the effect of materialism and tourism brand attachment on compulsive buying behavior for travel among Generations Y and Z in Indonesia during the post-COVID-19 period. It also explores the influence of destination image, perceived value, and ideal self-congruence on compulsive buying through materialism and brand attachment. A quantitative approach was employed, with data collected from 250 respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results reveal that materialism has a significant effect on compulsive buying behavior, and tourism brand attachment further amplifies this relationship. Additionally, destination image and perceived value are found to reinforce materialistic tendencies, which subsequently drive impulsive travel-related purchases. These findings offer valuable insights for tourism marketers targeting younger travelers by focusing on emotional attachment and materialistic appeals to encourage travel decisions.
Pendampingan Digital Marketing dan Desain Kemasan Pengrajin Tempe di Desa Dau Jetis Kabupaten Malang Ardik Praharjo; Mohyi, Achmad; Jatmiko, Rohmat Dwi
JPkM: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Desember
Publisher : Konsultan Surya Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70214/9xy0cq29

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pendampingan dan penyuluhan kepada individu/pengusaha kecil khususnya usaha mikro dan kecil (UMK) di sentra industri pengrajin tempe yang ada di Lingkungan Desa Dau Jetis Kabupaten Malang. Penggunaan digital marketing yaitu untuk mendukung peningkatan penjualan menggunakan teknologi informasi.  Metode pelaksanaan yang digunakan yaitu diskusi, demonstrasi, dan metode pendampingan dengan maksud dapat mengembangkan kreativitas pada mitra UKM.  Hasil yang diharapkan dari program pengabdian ini adalah meningkatnya pemahaman dan keterampilan para pelaku usaha dalam menerapkan strategi digital marketing, sehingga mereka mampu beradaptasi dengan perkembangan teknologi dan tren pasar yang semakin kompetitif. Selain itu, melalui inovasi dan kreativitas yang dikembangkan dalam pengelolaan bisnis, diharapkan para pengusaha kecil ini dapat meningkatkan produktivitas, memperluas jangkauan pasar, serta meningkatkan pendapatan dan kesejahteraan mereka. Dengan demikian, program ini tidak hanya berdampak pada peningkatan ekonomi individu pelaku usaha, tetapi juga berkontribusi pada pertumbuhan ekonomi lokal secara berkelanjutan.
How Social Media Marketing and Online Customer Reviews Shape Purchase Decisions: The Role of Brand Awareness Praharjo, Ardik; Erliyan, Naila; Aziz, Noor
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.327

Abstract

This research aims to analyze the influence of social media marketing and online customer reviews on purchase decisions via Instagram Reels, with brand awareness as a mediating variable. The research adopts a quantitative approach with a population of Pinkflash Instagram followers who have previously purchased its products. The number of samples used in this research was 100 respondents using techniques purposive sampling. Data was collected using an online questionnaire. The data analysis method used is a range of scales and Structural Equation Model (SEM) with software SmartPLS 4.0. The results indicate that brand awareness significantly influences purchase decisions. Online customer reviews have a significant positive influence on brand awareness but do not directly impact purchase decisions. Social media marketing positively influences both brand awareness and purchase decisions. Furthermore, both online customer reviews and social media marketing have indirect positive effects on purchase decisions through brand awareness.
Co-Authors Achmad Mohyi Achmad Roberth Fathoni, Rinaldy Adinda Rizki Yuanitasari Aditya, Rizal Bayu Alam, Aminullah Aqila, Rasyiq Badjie, Gibriel Bambang Santoso Haryono Dicky Wisnu Eko Handayanto Erliyan, Naila Erwin Fiki Rizki Fakhrizza Anfasa Ramadhan Fakhrizza Fauzik Lendriyono Gheazella Ramadhianti Ridwan Ihza Pratama, Raynaldi Kardina Yudha Parwati Marsudi Maudy Ajeng Sintiya Mr. I Gede Eko Putra Sri Sentanu Noor Aziz Noor Aziz, Noor Pandu Ardi Wijanarko R. Iqbal Robbie Ramli Ramadhan Ratih Jualiati Ratih Juliati Rohmat Dwi Jatmiko Sudiyanti Sudiyanti Usdek, Dicky Wisnu Wijanarko, Pandu Ardi Wisnu, Dicky Yeyen Pratika Yunan Syaifullah, Yunan Zakky Zamrudi