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I Putu Ajie Windu Kertayoga
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The Internal and External Factors Competitiveness of Sinia. Co Coffee Shop in Lampung Province Luluk Irawati; I Putu Ajie Windu Kertayoga; Muhammad Zaini
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i1.1118

Abstract

This research aims to analyze internal and external factors that influence the competitiveness of Coffee at Sinia. Co. This research was conducted in Bandar Lampung. This location was chosen deliberately. The research period will be carried out from April to September 2023. In this research, informants were determined using purposive sampling with the judgment sampling category to answer problems related to internal and external factors. Respondents consisted of three people from the Sinia.Co Coffee Shop business and four academics in the agricultural socio-economic field whose research focus was related to competitiveness and coffee. Using a qualitative phenomenological research approach, this investigation seeks to explore a holistic view rather than dissect the individual components that comprise the whole. Sinia.Co Coffee Shop has built a strong presence in the coffee industry by leveraging these internal strengths. Affordable prices, distinctive taste, supporting facilities, and easy accessibility, the weaknesses consist of a limited menu, limited promotions, and brands that are not yet well known. In contrast, for external factors, the opportunities consist of the coffee-drinking lifestyle and developments in information technology, while The threats it faces consist of competitors and fluctuations in raw material prices.
Co-Authors Achmad Ridwan Deskana Achmad Ridwan Deskana Ahmad Rifqi Andry Andry Desfaryani, Rini Edy Humaidi Erick Ivan Gian Erick Ivan Gian Febiana, Ceria Fitri Rizkiyah, Tiara Gunardi Herfiyanti, Leni Ida Bagus Alit Ksama P Ida Bagus Alit Ksama Putra Ida Bagus Made Widiadnya Imelda Panjaitan Kasih, Ni Luh Sri Kunto Ajibroto Luh Sri Kasih Luluk Irawati Maria Ulfah Muhammad Refki Novesar Muhammad Zaini Neko Riffiandi Ni Nyoman Yulianthini Nurhayati Nurhayati Pangestika Dwi Fandini Parapaga, Florentina Blandina Putri Dwi Novrina Rahadiyan Rahadiyan Risna Haryati Satria, Hendy Shinta Tantriadisti Siti Nuraeni Sugiyanto Ikhsan Susanti Susanti Tata Dibrata Tri Rumiyani Veranita, Mira Wahyu Andri Wibowo Yunyun Ratna H