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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Edulangue JABE (Journal of Applied Business and Economic) JURNAL TEKNIK Enrichment : Journal of Management Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi KIAT Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research JURNAL EKONOMI BISNIS DAN MANAJEMEN Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ekonomi Bisnis dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen IJEMA
Lady Diana Warpindyastuti
Universitas Bina Sarana Informatika Jakarta
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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Era Permata Sejahtera Jakarta Khusnul Khotimah; Lady Diana Warpindyastuti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2489

Abstract

The increasingly competitive business world demands companies to be able to implement appropriate marketing strategies to improve consumer purchasing decisions. Price and service quality are important factors that influence consumer behavior in determining purchasing choices. PT Era Permata Sejahtera, as a company engaged in general services, has experienced a decline in profits in recent years, which is thought to be related to pricing policies and the quality of service provided to consumers. Therefore, this study aims to analyze the influence of price and service quality on purchasing decisions at PT Era Permata Sejahtera, both partially and simultaneously. This study uses a quantitative approach with a descriptive method. Data were collected through distributing questionnaires to consumers of PT Era Permata Sejahtera, with a purposive sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS version 26 software, and equipped with validity tests, reliability tests, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially, price does not significantly influence consumer purchasing decisions, while service quality has a positive and significant influence. Simultaneously, price and service quality significantly influence consumer purchasing decisions.
THE INFLUENCE OF BRAND EQUITY, PRICES AND PROMOTIONS ON LIFESTYLE MEDIATED PURCHASE DECISIONS Hardani, Hardani; Aris Kurniawan; Lady Diana Warpindyastuti
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.3077

Abstract

This research aims to investigate the influence of brand equity, price and promotion on the purchasing decisions of Starbucks consumers in Jakarta by mediating the role of lifestyle. The research method used is a cross-sectional design with a quantitative approach. Data was collected through a survey with structured questions distributed to 100 Starbucks consumer respondents who met the inclusion criteria. Data collection was carried out in June 2023 using the purposive sampling method. Data was collected online via the Gform survey platform, and data analysis was carried out using the Structural Equation Modeling (SEM) method via SmartPLS 3.00 software. The research results show that brand equity, price, and promotion influence purchasing decisions differently. As a mediator, lifestyle is proven to positively contribute to the relationship between the independent and dependent variables. This research contributes to understanding the factors that influence cafe consumers' purchasing decisions by highlighting the critical role of lifestyle as a mediator. The managerial implications of this research finding can help Starbucks and similar companies to optimize their marketing strategies, maintain brand image, and accommodate changes in consumer preferences.
THE INFLUENCE OF DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE HUMAN RESOURCES BUREAU AND THE SECRETARIAT APPARATUS OF THE HOUSE OF REPRESENTATIVES GENERAL Khoerul Nur Rizqi; Lady Diana Warpindyastuti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2737

Abstract

In public sector organizations, employee performance is a crucial element determining the success of and the achievement of institutional goals. Attendance, discipline, and work ethusiasm are key indicators in assesing human resource effectiveness, particularly in goverment agencies. This study aims to determine the influence of discipline and work motivation on employee performance at the Bureau of Human Resources and Apparatus of the Secretariat General of the Indonesia House of Representatives. Employee performance is a crucial factor in ensuring organizational effectiveness and is influenced by the level of individual discipline and motivation in carrying out their duties. This study used a quantitative statistical approach with a survey method through the distribution of questionnaires to 80 respondents consisting of Civil Servants (PNS), Government Employees with Work Agreements (PPPK), Support System Personnel (TSP), and Pramubakti. Data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, f-tests, and coefficient of determination tests using SPSS version 27 software. The results of the analysis indicate that discipline and work motivation have a positive and significant effect on employee performance, both partially and simultaneously.
The Effect of Motivation and Work Environment on Employee Performance at PT. Indo Suhar Jaya Bogor Branch Melistiana Rachmawati; Taat Kuspriyono; Lady Diana Warpindyastuti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1221

Abstract

This research aims to knowing the effect of motivation and work environment on employee performance of PT Indo Suhar Jaya Bogor Branch. The population of employees of PT Indo Suhar Jaya Bogor Branch was 110 employees. sampling in this study using the slovin formula as many as 52 employees. The data was collected through using a Likert scale that was administered using Microsoft Excel 2013 software and IBM SPSS Statistic 26 software. The research methods will be used in the form of a validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, t test and f test. This study has 3 findings in accordance with the hypothesis proposed, namely: (1) that motivation has a positive and significant effect on employee performance, (2) that the work environment has a positive and significant effect on employee performance, (3) that motivation and work Environment have a positive effect on employee performance.
THE INFLUENCE OF SOCIAL MEDIA AND MARKET PLACE MARKETING ON CONSUMER BUYING INTEREST IN PT. JMS Niken Herawati; Syahrial Addin; Lady Diana Warpindyastuti; Ayu Azizah; Aris Hidayat
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2788

Abstract

The advancement of digital technology has had a significant impact on the development of social media and marketplaces, where both can be effective platforms for promoting company products and attracting consumers if implemented properly. The purpose of this study is to determine the influence of social media and marketplace on consumer purchasing interest at PT JMS. This type of research is quantitative research with a sampling technique using probability sampling techniques, with a total of 93 respondents. Primary data in this study were collected by distributing questionnaires, and secondary data obtained from books, journals, and internet media. The data analysis techniques used were multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and coefficient of determination using the SPSS program version 25.0. The results of this study indicate that partially, each variable, namely social media marketing strategies and marketplaces, has a positive and significant effect on consumer purchasing interest at PT. JMS, which is 62.5%, and the remaining 30.5% is influenced by other factors outside of that.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Rumah Pada Permata Arco Residence Junita Marcela Putri; Taat Kuspriyono; Lady Diana Warpindyastuti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1437

Abstract

This research focuses on finding out how much influence promotions and prices have on house purchasing decisions at Permata Arco Residence. In this research, the model used is quantitative with Non Probability techniques using the Purposive Sampling method, namely having a specific research target, and the author conducted research by distributing questionnaires targeting 73 respondents in Likert scale units. Data processing used in this research is using SPSS 26 with multiple linear regression analysis techniques. The results of this research show that promotion (X1) does not have a significant influence on purchasing decisions with a value of 0.239 > 0.05 and a t-count value of 1.187 < t-table 1.993, however price (X2) has a significant influence on purchasing decisions. with sig value. 0.000 < 0.05 and the t-count value is 3.871 > t-table 1.993. Simultaneously promotion and price influence purchasing decisions with a calculated F value of 16.271 > 3.19 F table.
Pengaruh Pengembangan Karir Dan Kompensasi Terhadap Job Hopping Intention Pada Karyawan Generasi Z Di Perusahaan Swasta Dki Jakarta Deviana Dwi Setyani; Lady Diana Warpindyastuti
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 2 (2026): IJEMA - Februari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya kecenderungan job hopping intention di kalangan karyawan Generasi Z pada perusahaan swasta menimbulkan tantangan bagi perusahaan, terutama dalam menjaga stabilitas serta keberlanjutan sumber daya manusia. Kondisi tersebut menjadi dasar perlunya penelitian mengenai faktor-faktor yang memengaruhi niat berpindah kerja, khususnya aspek pengembangan karir dan kompensasi. Penelitian ini bertujuan untuk mengetahui pengaruh pengembangan karir dan kompensasi terhadap job hopping intention pada karyawan Generasi Z yang bekerja di perusahaan swasta di wilayah DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linier berganda menggunakan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh negatif dan signifikan terhadap job hopping intention. Demikian pula, kompensasi memiliki pengaruh negatif dan signifikan terhadap job hopping intention. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap job hopping intention pada karyawan Generasi Z di perusahaan swasta wilayah DKI Jakarta
Co-Authors Al Paksi, Yudha Febri Amir Hamzah Pohan Annissa winda junita Arinie, Astri Julia Aris Hidayat Aris Hidayat ARIS KURNIAWAN Aris Kurniawan Ayu Azizah Dedy Syahyuni Deviana Dwi Setyani Dewi Astuti Dwi Sulistio Wati Erwin Indrawan, Hieronimus Hardani - - Hardani Hardani Hasudungan, Jonathan Philip Helina Apriyani Herlin Widasiwi Setianingrum Ilham Maulana Istiqomah Melati Subardi Junita Marcela Putri Junita Marcela Putri Khoerul Nur Rizqi Khusnul Khotimah Mahmud Syarif Megaharti Megaharti Meiva Eka Sri Sulistyawati Melistiana Rachmawati Mia Dwi Cahyani Natasya Rizkia Rahmadona Niken Herawati Niken Larasati Novita Putri Wattimena Piko Hendrianto Rafi Adi Saputra Sanggrama Arya Kencana, Bramamukti Syahrial Addin Taat Kuspriyono Ulum, Khoirul Vikko Trioda Yessica Mega Aprita Yessica Mega Arita Yudyanto Ilham Perdana Yuni Siti Nuraeni Yunus Febriyanto