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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Edulangue JABE (Journal of Applied Business and Economic) JURNAL TEKNIK Enrichment : Journal of Management Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi KIAT Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Pelita Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ekonomi Bisnis dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi dan Manajemen Jurnal Riset dan Inovasi Manajemen IJEMA Journal of Business Evolution and Economics
Lady Diana Warpindyastuti
Universitas Bina Sarana Informatika Jakarta
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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Era Permata Sejahtera Jakarta Khusnul Khotimah; Lady Diana Warpindyastuti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2489

Abstract

The increasingly competitive business world demands companies to be able to implement appropriate marketing strategies to improve consumer purchasing decisions. Price and service quality are important factors that influence consumer behavior in determining purchasing choices. PT Era Permata Sejahtera, as a company engaged in general services, has experienced a decline in profits in recent years, which is thought to be related to pricing policies and the quality of service provided to consumers. Therefore, this study aims to analyze the influence of price and service quality on purchasing decisions at PT Era Permata Sejahtera, both partially and simultaneously. This study uses a quantitative approach with a descriptive method. Data were collected through distributing questionnaires to consumers of PT Era Permata Sejahtera, with a purposive sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS version 26 software, and equipped with validity tests, reliability tests, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially, price does not significantly influence consumer purchasing decisions, while service quality has a positive and significant influence. Simultaneously, price and service quality significantly influence consumer purchasing decisions.
THE INFLUENCE OF DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE HUMAN RESOURCES BUREAU AND THE SECRETARIAT APPARATUS OF THE HOUSE OF REPRESENTATIVES GENERAL Khoerul Nur Rizqi; Lady Diana Warpindyastuti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2737

Abstract

In public sector organizations, employee performance is a crucial element determining the success of and the achievement of institutional goals. Attendance, discipline, and work ethusiasm are key indicators in assesing human resource effectiveness, particularly in goverment agencies. This study aims to determine the influence of discipline and work motivation on employee performance at the Bureau of Human Resources and Apparatus of the Secretariat General of the Indonesia House of Representatives. Employee performance is a crucial factor in ensuring organizational effectiveness and is influenced by the level of individual discipline and motivation in carrying out their duties. This study used a quantitative statistical approach with a survey method through the distribution of questionnaires to 80 respondents consisting of Civil Servants (PNS), Government Employees with Work Agreements (PPPK), Support System Personnel (TSP), and Pramubakti. Data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, f-tests, and coefficient of determination tests using SPSS version 27 software. The results of the analysis indicate that discipline and work motivation have a positive and significant effect on employee performance, both partially and simultaneously.
The Effect of Motivation and Work Environment on Employee Performance at PT. Indo Suhar Jaya Bogor Branch Melistiana Rachmawati; Taat Kuspriyono; Lady Diana Warpindyastuti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1221

Abstract

This research aims to knowing the effect of motivation and work environment on employee performance of PT Indo Suhar Jaya Bogor Branch. The population of employees of PT Indo Suhar Jaya Bogor Branch was 110 employees. sampling in this study using the slovin formula as many as 52 employees. The data was collected through using a Likert scale that was administered using Microsoft Excel 2013 software and IBM SPSS Statistic 26 software. The research methods will be used in the form of a validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, t test and f test. This study has 3 findings in accordance with the hypothesis proposed, namely: (1) that motivation has a positive and significant effect on employee performance, (2) that the work environment has a positive and significant effect on employee performance, (3) that motivation and work Environment have a positive effect on employee performance.
THE INFLUENCE OF SOCIAL MEDIA AND MARKET PLACE MARKETING ON CONSUMER BUYING INTEREST IN PT. JMS Niken Herawati; Syahrial Addin; Lady Diana Warpindyastuti; Ayu Azizah; Aris Hidayat
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2788

Abstract

The advancement of digital technology has had a significant impact on the development of social media and marketplaces, where both can be effective platforms for promoting company products and attracting consumers if implemented properly. The purpose of this study is to determine the influence of social media and marketplace on consumer purchasing interest at PT JMS. This type of research is quantitative research with a sampling technique using probability sampling techniques, with a total of 93 respondents. Primary data in this study were collected by distributing questionnaires, and secondary data obtained from books, journals, and internet media. The data analysis techniques used were multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and coefficient of determination using the SPSS program version 25.0. The results of this study indicate that partially, each variable, namely social media marketing strategies and marketplaces, has a positive and significant effect on consumer purchasing interest at PT. JMS, which is 62.5%, and the remaining 30.5% is influenced by other factors outside of that.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Rumah Pada Permata Arco Residence Junita Marcela Putri; Taat Kuspriyono; Lady Diana Warpindyastuti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1437

Abstract

This research focuses on finding out how much influence promotions and prices have on house purchasing decisions at Permata Arco Residence. In this research, the model used is quantitative with Non Probability techniques using the Purposive Sampling method, namely having a specific research target, and the author conducted research by distributing questionnaires targeting 73 respondents in Likert scale units. Data processing used in this research is using SPSS 26 with multiple linear regression analysis techniques. The results of this research show that promotion (X1) does not have a significant influence on purchasing decisions with a value of 0.239 > 0.05 and a t-count value of 1.187 < t-table 1.993, however price (X2) has a significant influence on purchasing decisions. with sig value. 0.000 < 0.05 and the t-count value is 3.871 > t-table 1.993. Simultaneously promotion and price influence purchasing decisions with a calculated F value of 16.271 > 3.19 F table.
Pengaruh Pengembangan Karir Dan Kompensasi Terhadap Job Hopping Intention Pada Karyawan Generasi Z Di Perusahaan Swasta Dki Jakarta Deviana Dwi Setyani; Lady Diana Warpindyastuti
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 2 (2026): IJEMA - Februari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya kecenderungan job hopping intention di kalangan karyawan Generasi Z pada perusahaan swasta menimbulkan tantangan bagi perusahaan, terutama dalam menjaga stabilitas serta keberlanjutan sumber daya manusia. Kondisi tersebut menjadi dasar perlunya penelitian mengenai faktor-faktor yang memengaruhi niat berpindah kerja, khususnya aspek pengembangan karir dan kompensasi. Penelitian ini bertujuan untuk mengetahui pengaruh pengembangan karir dan kompensasi terhadap job hopping intention pada karyawan Generasi Z yang bekerja di perusahaan swasta di wilayah DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linier berganda menggunakan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh negatif dan signifikan terhadap job hopping intention. Demikian pula, kompensasi memiliki pengaruh negatif dan signifikan terhadap job hopping intention. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap job hopping intention pada karyawan Generasi Z di perusahaan swasta wilayah DKI Jakarta
Pengaruh Promosi Digital dan Brand Image Terhadap Keputusan Pembelian Konsumen di Kopi Kenangan Jatijajar Depok Dhea Agustina; Lady Diana Warpindyastuti; Dwi Puji Hestuti
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1gv4mp95

Abstract

The increasingly intense competition among coffee shop businesses encourages companies to implement effective marketing strategies to attract consumers and remain competitive in the market. This study aims to examine the influence of Digital Promotion (X1) and Brand Image (X2) on Purchase Decision (Y) among consumers at Kopi Kenangan Jatijajar, Depok. This research employed a quantitative method by distributing questionnaires to consumers of Kopi Kenangan Jatijajar, Depok. The sampling technique used was purposive sampling, with a total sample of 97 respondents. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 26. The results indicate that Digital Promotion (X1) and Brand Image (X2) each have a positive and significant effect on Purchase Decision (Y). Digital Promotion (X1) contributes 53.6% to Purchase Decision, while Brand Image (X2) contributes 25.6%. Simultaneously, Digital Promotion (X1) and Brand Image (X2) also have a significant effect on Purchase Decision (Y), with a combined contribution of 79.2%, while the remaining 20.8% is influenced by other external factors.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Serab Coffee Brewery di Kota Depok Putria Friska Nabila; Lady Diana Warpindyastuti; Dwi Puji Hastuti
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gj43nf61

Abstract

The rapid growth of the coffee shop industry creates intense competition, forcing business players to understand the factors influencing consumer purchasing decisions. This study aims to determine and analyze the effect of Price (X1) and Product Quality (X2) on Purchasing Decisions (Y) among consumers of Serab Coffee Brewery. Data collection was conducted by distributing structured questionnaires to 97 respondents determined using a non-probability sampling technique with a purposive sampling method. The collected primary data underwent instrument testing (validity and reliability), classical assumption testing, and were analyzed using multiple linear regression analysis via SPSS version 25. The test results indicate that both Price and Product Quality variables partially and simultaneously have a significant effect on Purchasing Decisions. Partially, the Price variable contributes an effect of 29.4%, while Product Quality contributes 27.4%. The Coefficient of Determination (R Square) value shows a figure of 0.568, indicating that the combined stimulus of price and product quality variables is able to explain 56.8% of the variation in the consumer Purchasing Decision variable, while the remaining 43.2% is influenced by other factors outside this study.
Pengaruh Debt to Asset Ratio (DAR) dan Total Asset Turnover (TATO) terhadap Return on Assets (ROA) pada Sektor Properti dan Real Estate di Bursa Efek Indonesia (BEI) Periode 2020-2024 Intan Widia Pratiwi; Lady Diana Warpindyastuti; Dwi Puji Hastuti
Jurnal Ekonomi dan Manajemen Vol. 1 No. 03 (2026): ISSUE JUNI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor properti dan real estate memiliki peran strategis dalam mendukung pertumbuhan ekonomi Indonesia, namun kinerjanya cenderung mengalami perubahan yang dipengaruhi oleh kondisi ekonomi, inflasi, tingkat suku bunga, serta dampak pandemi COVID-19 yang memengaruhi profitabilitas perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh Debt to Asset Ratio (DAR) dan Total Asset Turnover (TATO) terhadap Return on Assets (ROA) pada perusahaan sektor properti dan real estate yang tercatat di Bursa Efek Indonesia (BEI) selama periode 2020-2024. Penelitian menggunakan pendekatan kuantitatif dengan memanfaatkan data sekunder yang diperoleh dari laporan keuangan perusahaan dan berbagai sumber literatur yang relevan. Populasi penelitian berjumlah 92 perusahaan, dengan sampel sebanyak 23 perusahaan yang ditentukan menggunakan teknik purposive sampling. Analisis data dilakukan melalui regresi linear berganda dan pengujian hipotesis menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial DAR berpengaruh negatif dan signifikan terhadap ROA dengan nilai t hitung sebesar -4,344 dan signifikansi 0,000, sedangkan TATO berpengaruh positif dan signifikan terhadap ROA dengan nilai t hitung sebesar 2,091 dan signifikansi 0,039. Secara simultan, DAR dan TATO berpengaruh signifikan terhadap ROA dengan nilai F hitung sebesar 12,543 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,183 menunjukkan bahwa DAR dan TATO mampu menjelaskan variasi ROA sebesar 18,3%, sedangkan sisanya dipengaruhi oleh faktor lain yang tidak dimasukkan dalam model penelitian.
Analisis Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Supermarket Robinson Mart Ciplaz Depok Dimas Putra Prayoga; Lady Diana Warpindyastuti; Dwi Puji Hastuti
Jurnal Ekonomi dan Manajemen Vol. 1 No. 03 (2026): ISSUE JUNI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan yang semakin ketat di dunia bisnis, khususnya di sektor ritel, membuat Supermarket Robinson Mart Ciplaz Depok menghadirkan barang/produk berkualitas tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga produk terhadap keputusan pembelian konsumen di Supermarket Robinson Mart di Ciplaz Depok. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner. Pengambilan sampel menggunakan metode accidental sampling. Sedangkan yaitu memilih pengunjung yang ditemui secara kebetulan saat penelitian berlangsung, teknik analisis data menggunakan uji regresi linier berganda. Populasi dalam penelitian ini adalah konsumen di area supermarket Robinson Mart di Ciplaz Depok yang telah melakukan pembelian produk/barang dan data diambil selama periode satu bulan pada Mei 2026. Hasil penelitian ini menjelaskan bahwa secara parsial variabel Kualitas Produk (X1) memiliki pengaruh positif terhadap Keputusan Pembelian (Y). Sedangkan variabel Harga Produk (X2) secara parsial memiliki pengaruh positif terhadap Keputusan Pembelian (Y). Kemudian secara simultan, kedua variabel tersebut memiliki pengaruh positif terhadap Keputusan Pembelian (Y).
Co-Authors Al Paksi, Yudha Febri Amir Hamzah Pohan Annissa winda junita Arinie, Astri Julia Aris Hidayat Aris Hidayat Aris Kurniawan Ayu Azizah Dedy Syahyuni Deviana Dwi Setyani Dewi Astuti Dhea Agustina Dimas Putra Prayoga Dwi Puji Hastuti Dwi Puji Hastuti Dwi Puji Hestuti Dwi Sulistio Wati Erwin Indrawan, Hieronimus Hardani Hardani Hasudungan, Jonathan Philip Helina Apriyani Herlin Widasiwi Setianingrum Ilham Maulana Intan Widia Pratiwi Istiqomah Melati Subardi Junita Marcela Putri Junita Marcela Putri Khoerul Nur Rizqi Khusnul Khotimah Laire Daffa Muhammad Mahmud Syarif Megaharti Megaharti Meiva Eka Sri Sulistyawati Melistiana Rachmawati Mia Dwi Cahyani Natasya Rizkia Rahmadona Nia Melandari Niken Herawati Niken Larasati Novita Putri Wattimena Piko Hendrianto Putria Friska Nabila Rafi Adi Saputra Sanggrama Arya Kencana, Bramamukti Syahrial Addin Taat Kuspriyono Ulum, Khoirul Vikko Trioda Yessica Mega Aprita Yessica Mega Arita Yudyanto Ilham Perdana Yuni Siti Nuraeni Yunus Febriyanto