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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) El Dinar JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis El-Barka: Journal of Islamic Economics and Business Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE El-Aswaq EKONOMIKA SYARIAH : Journal of Economic Studies MASALIQ: Jurnal Pendidikan dan Sains E-JRM Maliki Islamic Economics Journal Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Islamic Economics (IJIE) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JPS (Jurnal Perbankan Syariah) Jurnal Ilmiah Akuntansi dan Bisnis Academia Open
Harun Alrasyid
Department Of Islamic Banking, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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THE ROLE OF POSITIVE EMOTIONS IN MEDIATING THE EFFECT OF FLASH SALES AND HEDONIC SHOPPING ON ONLINE IMPULSE BUYING Susmayanti, Ratna Lidia; Alrasyid, Harun; Sudaryanti, Dwiyani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 14 No. 3 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i3.99439

Abstract

One of the widely used marketing tactics in e-commerce is flash sales, which offer significant discounts for a limited period. This study aims to analyze the effect of flash sale on positive emotions, the effect of hedonic shopping on positive emotions, the effect of flash sale on online impulse buying, the effect of hedonic shopping on online impulse buying, the effect of positive emotions on online impulse buying, the role of positive emotions in mediating the effect of flash sale on impulse buying, and the role of positive emotions in mediating the effect of hedonic shopping on impulse buying. The sample in this study consists of 123 respondents. Data analysis techniques were conducted using SmartPLS. The results indicate that flash sales and hedonic shopping influence positive emotions, and that both flash sales and hedonic shopping influence impulse buying. Moreover, positive emotions affect impulse buying and mediate the relationship between flash sales and impulse buying, as well as between hedonic shopping and impulse buying. JEL: D91, M31.
The Influence of Perceived Usefulness, Trust, and Ease of Access to Capital on MSME Business Sustainability: The Moderating Role of Business Owners' Education Level Rachel Amanda Vinka Artamefia; Jeni Susyanti; Harun Alrasyid
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12062

Abstract

The business sustainability of MSMEs is a strategic issue in the Indonesian economy, considering their substantial contribution to Gross Domestic Product (GDP) and employment in Indonesia. However, MSME owners still face various obstacles in accessing formal financing, influenced by perceived usefulness, trust in institutions, and ease of service access. This study aims to analyze the impact of these three variables on MSME business sustainability and to examine the moderating role of the business owner's education level in this relationship. A quantitative approach with an explanatory design was employed, involving 268 MSME owners—selected via purposive sampling—who have used or are currently using financing from formal financial institutions. Data were collected using a Google Forms-based questionnaire distributed via social media and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software (version 4.1.1.6) to identify relationships between variables. Structural testing comprised two stages: the measurement model (outer loading, reliability, convergent validity, and discriminant validity) and the structural model (R-squared, Q² Predict, and effect size/f²), followed by hypothesis testing. The analysis results indicate that trust in financial institutions and ease of access to capital have a significant positive effect on MSME business sustainability, whereas perceived usefulness do not have a significant effect. Education level only strengthens the influence of perceived usefulness on business sustainability but does not moderate the influence of trust or ease of access to capital. These findings underscore the importance of strengthening trust in financial institutions, improving ease of access to capital, and developing the educational capacity of business owners to support MSME business sustainability.
Pemberdayaan Pendidikan di Laensasi, Filipina: Integrasi Wawasan Kebangsaan, Keterampilan Mengajar dan Aksi Kemanusiaan Ramlianto Ramlianto; Harun Alrasyid
MASALIQ Vol 5 No 2 (2025): MASALIQ: Jurnal Pendidikan dan Sains
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v5i2.5069

Abstract

The International Community Service Program (KKN) held in Laensasi, Philippines, aims to empower people of Indonesian descent (Registered Indonesian Nationals, RIN) through an educational and practical approach. This program is designed to answer the challenges of the welfare of the RIN community, such as the low quality of life due to limited access to jobs and unequal community empowerment. Various activities, including skills training, introduction to Indonesian culture and geography, as well as humanitarian actions such as the construction of mosques, have been carried out to raise awareness of nationalism and the quality of life of the local community. This methodology uses the Participatory Action Research (PAR) approach. Data sources come from observation, socialization, education, as well as demonstrations and hands-on practice. The results of the study found that the main problem faced by Indonesian citizens (RINs) in the Philippines is related to welfare, which affects their level of living. This welfare problem includes an inadequate quality of life, both in terms of housing and facilities that support daily activities. This is due to limited access to jobs and a lack of equitable distribution of community empowerment, which has an impact on the low skills of the local population. In addition, the importance of raising awareness among Indonesian people there about their desire to return to their homeland is also one of the main objectives of the implementation of this international KKN program. The impact of the activity showed a positive impact in the form of increasing skills, strengthening national identity, and more optimal local economic potential. It is hoped that the implementation of this program can be a model of sustainable community empowerment that focuses on independent and inclusive development.
Co-Authors Afifudin Afifudin Ahsani Taqwiem Akmalia, Shalyza Nur Anisa, May Nur Annisa Mutmainah Arista Fauzi Kartika Sari Arsyianto, Muhammad Tody Asniza Afhami Asyadi, Erda Dwi Ananda Bastomi, Mohamad Bayu Kurnia Rizki Dewi Hurwardani Dinda Dewi Anggraeni Dinda Dwi Nurrizkiana Dinda Dwi Nurrizkiana Dita Roosemella Paramadina Durotin Masruroh Dwiyani Sudaryanti Eka Lailatul Rohma Elfa Nur Sa`ida Erfan Efendi Farizka Ananda Safitri Febriansyah, Aldhi Febriyani, Nurlatifa Indrayanti, Rr Nugraheni Putri Irawati, Khusnul Irma Hidayati Jafira Hasna Sajiddah Jeni Susyanti Khalikussabir, Khalikussabir Khofifah Khofifah Khofifah Khofifah Lay, Denilson Pereira Maslichah, Maslichah Mohammad Rizal, Mohammad Nafadzila Wahyuniar Asri Nanda Dian Rahmadani Navilah Laila Wardani Navilah Laila Wardani Nissa, Uswatul Tirania Choirul Noor Shodiq Askandar Noor Shodiq Askandar Nur Diana Nur Diana Nur Diana Nurhajati Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nuur Halimatus Sa’diyah Masrukhin Pinky Anjeli Pradnawati, Eriza Rabbani, Mustafa Raza Rachel Amanda Vinka Artamefia Rafika Nur Laili Rafika Tri Cahya Rahmawati Rahmawati Ramlianto Ramlianto Ratna Tri Hardaningtyas Restu Millaningtyas Ridwan, Siti Rahmania Rulistia Arga Ardana Sabariah Sabariah Salsabilla Firzinia Aulia Sa’diah, Mufidatul Siti Aminatus Zuhro Susmayanti, Ratna Lidia Wahyuningtyas, Nanik