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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Ekonomia Journal of Applied Accounting And Business (JAAB) Asean International Journal of Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan Ekonomia Taawun: Jurnal Pengabdian kepada Masyarakat
Yesita Astarina
Politeknik Negeri Sriwijaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH E-COMMERCE TERHADAP MINAT BELI KONSUMEN PADA AYU BUTIK KOTA PAGAR ALAM Laili Dimyati; Yesita Astarina; Aldini Nofta Martini
Ekonomia Vol. 12 No. 1 (2022): Maret
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the effect of e-commerce’s application on the consumer buying interest in “Ayu Butik” Pagar Alam. Type of research is explanatory research or research explanation using hypothesis testing and a quantitative approach. The population is 157 consumers of Ayu Butik Pagar Alam who shop during May 2020. Data used is result of answers from consumer questionnaires which distributed to the research sample of 69 people obtained through the calculation of the Slovin formula. The analyze technic used is descriptive statistics and multiple linear regression analysis. These result showed that variables e-commerce has a positive significance effect on consumer buying interest in Ayu Butik Pagar Alam. The effect of e-commerce on consumer buying interest is only 28,7%, while the remaining 71,3% influenced by other variables besides e-commerce which are not researched in this study.
Financial Adaptation in The Digital Era: The Importance of Financial Literacy Education for The Community Kiki Azakia; Billy Dewantara; Dwi Riana; Ulfah Muharramah; Yesita Astarina; Rizal Afif Abdullah Napitupulu; Andriansyah Bari; Dika Setiagraha
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1050

Abstract

This community engagement program aims to enhance financial literacy and adaptability among twelfth-grade students at SMK Ethika Palembang through an engaging and participatory educational approach. The methods employed include face-to-face sessions supported by educational videos, thematic games, and interactive discussions. The results reveal a significant improvement in students’ understanding of key financial concepts such as distinguishing needs from wants, the importance of saving, and basic financial planning. The program effectively fostered more responsible financial behavior and equipped students with the skills to navigate future economic challenges. These outcomes highlight the importance of integrating financial literacy into formal curricula, encouraging parental involvement, and utilizing digital tools to support sustainable financial education for youth.
PENDAMPINGAN LITERASI KALENDER KONTEN INSTAGRAM UNTUK PENGUATAN BRANDING TOKO AM Astika Ulfah Izzati; Yesita Astarina; Frianka Anindea; Rizal Afif Abdullah Napitupulu; Fauziatul Jannah; Davina Ramadhani Akbar; M Ihsan Khadafi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58793

Abstract

Rendahnya tingkat keterlibatan audiens (engagement rate) akibat perencanaan konten media sosial yang tidak terstruktur menjadi kendala krusial bagi UMKM fesyen, termasuk Toko AM Collection di Palembang yang hanya mencatat engagement rate 0,84%. Kegiatan pengabdian ini bertujuan mengoptimalkan perencanaan konten Instagram melalui pendampingan penyusunan content pillar dan implementasi content calendar berbasis Meta Business Suite. Metode partisipatif diterapkan melalui lima tahapan: (1) sosialisasi dan riset audiens-kompetitor untuk mengidentifikasi preferensi konten hiburan malam hari; (2) difusi ipteks berupa perumusan dua pilar konten—hiburan dan promosi soft selling—serta penyusunan kalender konten bulanan; (3) pelatihan penjadwalan konten menggunakan Meta Business Suite; (4) mediasi pendampingan produksi konten visual; dan (5) advokasi melalui penyerahan dokumen panduan untuk keberlanjutan. Hasil menunjukkan mitra berhasil menyusun kalender konten satu bulan, menjadwalkan 12 unggahan perdana secara mandiri, dan meningkatkan kualitas produksi konten visual. Intervensi terstruktur ini membangun sistem pemasaran digital yang terencana, konsisten, dan efisien, meletakkan fondasi bagi peningkatan engagement rate dan daya saing UMKM fesyen di pasar tradisional.
Analisis Kinerja Keuangan Menggunakan Metode EVA, FVA, dan MVA Pada PT Sunson Textile Manufacturer Tbk Tahun 2019-2024 Khairani Sasabila; Divianto; Yesita Astarina
Ekonomia Vol. 16 No. 2 (2026): September Ekonomia
Publisher : Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/itbis-e.v16i2.492

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Sunson Textile Manufacturer Tbk periode 2019–2024 dengan menggunakan metode Economic Value Added (EVA), Financial Value Added (FVA), dan Market Value Added (MVA). Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif dan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Hasil penelitian menunjukkan bahwa nilai Economic Value Added (EVA) sebagian besar bernilai negatif, yaitu sebesar -Rp18.536.171.005 pada tahun 2019 dan -Rp15.335.625.250 pada tahun 2024. Nilai Financial Value Added (FVA) menunjukkan hasil positif, yaitu sebesar Rp655.861.353.148 pada tahun 2019 dan meningkat menjadi Rp718.436.717.386 pada tahun 2024. Sementara itu, nilai Market Value Added (MVA) juga menunjukkan hasil positif, yaitu sebesar Rp420.232.939.622 pada tahun 2019 dan mencapai Rp82.284.499.028 pada tahun 2024. Hasil penelitian menunjukkan bahwa PT Sunson Textile Manufacturer Tbk belum mampu menciptakan nilai tambah ekonomi secara konsisten, namun mampu menciptakan nilai tambah finansial dan nilai tambah pasar bagi para pemegang saham selama periode penelitian.
Implementasi Corporate Sosial Responsibility Pada PT. Eloda Mitra Palembang Dedi Handoko; Niken Ayuningrum; Yesita Astarina; Ferdyan Wana Saputra
Journal of Applied Accounting And Business Vol. 5 No. 2 (2023): JAAB - Desember 2023
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v5i2.260

Abstract

This study aims to provide an overview of the implementation of Corporate Social Responsibility and find out the CSR implementation efforts implemented by PT Eloda Mitra Palembang. The type of research used is qualitative descriptive research, this study seeks to describe the implementation of CSR as a form of business ethics related to the social responsibility of a company. Sampling was carried out using purposive sampling method, where the respondents interviewed were employees of PT Eloda Mitra Palembang, as well as questionnaires and in-depth interviews with operational managers of PT Eloda Mitra Palembang. The results of the study show that the CSR carried out by PT Eloda Mitra Palembang for the community and the environment in the aspect of education is in the form of buildings, educational facilities and subsidies. Improve health by building puskesmas in villages, providing equipment, deploying health workers as well as vehicles to provide health services to surrounding villages. Vocational training as well as efforts to develop businesses, provide support for SME initiatives and financing. For employees, the implementation of CSR programs aims to improve employee welfare, provide services, and training opportunities
Peningkatan Efisiensi Administrasi Melalui Sistem Kearsipan Digital di Pesantren Al-Amalul Khair Palembang Yesita Astarina; Dwi Riana; Sunanto Sunanto; Tika Handayani; Faridatuljana Binti Mohd Noor
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4915

Abstract

Islamic boarding schools often face administrative inefficiencies due to the use of manual archiving systems, leading to difficulties in document retrieval and high risks of data loss. This community service program aims to improve efficiency by implementing a Microsoft Access-based digital archiving system at Al-Amalul Khair Islamic Boarding School in Palembang. The method applied is Participatory Action Research, which includes needs analysis, system design, hands-on training, and evaluation. The results show a significant increase in efficiency, with document retrieval time reduced from 30 minutes to under 2 minutes. The digital capacity of administrative staff has also increased, as demonstrated by the enhanced knowledge and skills of the administrative staff, who are now able to operate the Microsoft Access-based digital archiving application. This program has successfully created an applicable system, complete with a user guide and copyright protection. Therefore, the implementation of the digital archiving system has proven to be a strategic solution in strengthening the administrative governance of the pesantren in the modern era.
Perancangan Kearsipan Digital pada Sistem Administrasi Sekolah: Penelitian Viola Oktarina; Dwi Riana; Yesita Astarina; Fepi Leisthari; Ratri Anjani Safitri; Syifa Anabilla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4980

Abstract

Well-organized archive management plays an important role in supporting the smooth running of administrative activities in a school environment. At SD Negeri 10 Talang Kelapa, the filing system for incoming and outgoing letters is still carried out manually, by recording them in an agenda book and storing the documents in binder folders. This method causes the archive retrieval process to take a considerable amount of time and poses a risk of document damage. To address this issue, this study aims to design an electronic archive storage system by utilizing Microsoft Access 2013 to improve the overall archive management. The study uses a system development approach through the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The system is designed to include user login features, input forms for incoming and outgoing letters, archive data search, and the creation of digital archive reports. The design results show that the developed system can assist the process of recording, storing, and retrieving archives more easily and quickly. With the implementation of this system, it is expected that administrative activities at SD Negeri 10 Talang Kelapa can run more smoothly and in an orderly manner. In addition, the system also provides support in maintaining the completeness and security of archived documents so they can be accessed again when needed.
Co-Authors Ahmad Feriyansyah Aldini Nofta Martini Andriansyah Bari Astika Ulfah Izzati BillY Dewantara Davina Ramadhani Akbar Dedi Handoko Deki Fujiansyah Dewi Fadila Dika Setiagraha Divianto Dr. Elvera S.E., M.Sc Dwi Riana Faridatuljana Binti Mohd Noor Fauziatul Jannah Fepi Leisthari Ferdyan Wana Saputra Frianka Anindea Heri Setiawan Khairani Sasabila Kiki Azakia Laili Dimyati Laili Dimyati, S.E., M.Si M Ihsan Khadafi Melisa Kurnia Asfitri Niken Ayuningrum Ratri Anjani Safitri Rizal Afif Abdullah Napitupulu Ruaman Yudianto Septini Kumalaputri Sunanto Sunanto Syifa Anabilla Tika Handayani Ulfah Muharramah Viola Oktarina Widia Nopita Sari, S.E