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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Ekonomia Asean International Journal of Business Ekonomia Taawun: Jurnal Pengabdian kepada Masyarakat
Yesita Astarina
Politeknik Negeri Sriwijaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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PENGARUH E-COMMERCE TERHADAP MINAT BELI KONSUMEN PADA AYU BUTIK KOTA PAGAR ALAM Laili Dimyati; Yesita Astarina; Aldini Nofta Martini
Ekonomia Vol. 12 No. 1 (2022): Maret
Publisher : LPPM Universitas Lembah Dempo

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Abstract

This study aimed to determine the effect of e-commerce’s application on the consumer buying interest in “Ayu Butik” Pagar Alam. Type of research is explanatory research or research explanation using hypothesis testing and a quantitative approach. The population is 157 consumers of Ayu Butik Pagar Alam who shop during May 2020. Data used is result of answers from consumer questionnaires which distributed to the research sample of 69 people obtained through the calculation of the Slovin formula. The analyze technic used is descriptive statistics and multiple linear regression analysis. These result showed that variables e-commerce has a positive significance effect on consumer buying interest in Ayu Butik Pagar Alam. The effect of e-commerce on consumer buying interest is only 28,7%, while the remaining 71,3% influenced by other variables besides e-commerce which are not researched in this study.
Financial Adaptation in The Digital Era: The Importance of Financial Literacy Education for The Community Kiki Azakia; Billy Dewantara; Dwi Riana; Ulfah Muharramah; Yesita Astarina; Rizal Afif Abdullah Napitupulu; Andriansyah Bari; Dika Setiagraha
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1050

Abstract

This community engagement program aims to enhance financial literacy and adaptability among twelfth-grade students at SMK Ethika Palembang through an engaging and participatory educational approach. The methods employed include face-to-face sessions supported by educational videos, thematic games, and interactive discussions. The results reveal a significant improvement in students’ understanding of key financial concepts such as distinguishing needs from wants, the importance of saving, and basic financial planning. The program effectively fostered more responsible financial behavior and equipped students with the skills to navigate future economic challenges. These outcomes highlight the importance of integrating financial literacy into formal curricula, encouraging parental involvement, and utilizing digital tools to support sustainable financial education for youth.
PENDAMPINGAN LITERASI KALENDER KONTEN INSTAGRAM UNTUK PENGUATAN BRANDING TOKO AM Astika Ulfah Izzati; Yesita Astarina; Frianka Anindea; Rizal Afif Abdullah Napitupulu; Fauziatul Jannah; Davina Ramadhani Akbar; M Ihsan Khadafi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Inpress Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58793

Abstract

Rendahnya tingkat keterlibatan audiens (engagement rate) akibat perencanaan konten media sosial yang tidak terstruktur menjadi kendala krusial bagi UMKM fesyen, termasuk Toko AM Collection di Palembang yang hanya mencatat engagement rate 0,84%. Kegiatan pengabdian ini bertujuan mengoptimalkan perencanaan konten Instagram melalui pendampingan penyusunan content pillar dan implementasi content calendar berbasis Meta Business Suite. Metode partisipatif diterapkan melalui lima tahapan: (1) sosialisasi dan riset audiens-kompetitor untuk mengidentifikasi preferensi konten hiburan malam hari; (2) difusi ipteks berupa perumusan dua pilar konten—hiburan dan promosi soft selling—serta penyusunan kalender konten bulanan; (3) pelatihan penjadwalan konten menggunakan Meta Business Suite; (4) mediasi pendampingan produksi konten visual; dan (5) advokasi melalui penyerahan dokumen panduan untuk keberlanjutan. Hasil menunjukkan mitra berhasil menyusun kalender konten satu bulan, menjadwalkan 12 unggahan perdana secara mandiri, dan meningkatkan kualitas produksi konten visual. Intervensi terstruktur ini membangun sistem pemasaran digital yang terencana, konsisten, dan efisien, meletakkan fondasi bagi peningkatan engagement rate dan daya saing UMKM fesyen di pasar tradisional.
Co-Authors Ahmad Feriyansyah Aldini Nofta Martini Andriansyah Bari Astika Ulfah Izzati BillY Dewantara Davina Ramadhani Akbar Deki Fujiansyah Dewi Fadila Dika Setiagraha Dr. Elvera S.E., M.Sc Dwi Riana Fauziatul Jannah Frianka Anindea Heri Setiawan Kiki Azakia Laili Dimyati Laili Dimyati, S.E., M.Si M Ihsan Khadafi Melisa Kurnia Asfitri Rizal Afif Abdullah Napitupulu Ruaman Yudianto Septini Kumalaputri Ulfah Muharramah Widia Nopita Sari, S.E