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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality Journal of Business on Hospitality and Tourism
I Gusti Agung Mas Krisna Komala Sari
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : Journal of Applied Sciences in Travel and Hospitality

 1 
MOTIVATION GUEST SERVICE AGENT IN CONDUCTING UP SELLING IN FRONT OFFICE DEPARTMENT TO INCREASE REVENUE AT HILTON GARDEN INN BALI I Wayan Ade Ardiana; I Gusti Agung Mas Krisna Komala Sari; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.209 KB) | DOI: 10.31940/jasth.v3i1.1770

Abstract

This research discussed about the motivation of guest service agents in conducting upselling using Maslow's theory hierarchy of needs. This research aims to find out what are the motivations of Guest Service Agents in conducting upselling conducted at the Front Office Department at Hilton Garden Inn Bali and to find out how much motivation Guest Service Agent in conducting upselling programs to increase hotel revenue at the Hilton Garden Inn Bali. The data collection methods used in this study are questionnaires, interviews, observation, documentation and literature study methods. The researcher used simple descriptive statistical data analysis techniques, in this research to calculate the mean and percentage. Results of the respondent's questionnaire answers, tabulation of data, calculating percentages, looking for the dominant variable from Maslow's theory and interpreting the results. The results of the research showed that the main needs are social needs with a total value of 20.87%. The second is the self esteem needs with a total value of 20.78%. The third is self-actualization needs with a value of 20.60%. The fourth is safety needs with a value of 20.47% and the fifth is physiological needs with a total value of 17.29%, so these five needs are motivated by guest service agents in conducting upselling at Hilton Garden Inn Bali hotels so they can increase revenue at Hilton Garden Inn Bali hotels every month.
FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT Kadek Mega Amelia Nuka; Ni Nyoman Sri Astuti; Gede Ginaya; I Gusti Agung Mas Krisna Komala Sari; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.356 KB)

Abstract

This study aims at determining factors and the dominant ones that affect customers’ loyalty in Inaya Putri Bali. The data was collected by applying purposive sampling method, with customer criteria which is long stay guests and guests’ repeaters as well as using questionnaires. Having been collected the questionnaires, it was obtained 100 respondents in Inaya Putri Bali. The data was analyzed using the method of factor analysis in SPSS 22 software with 20 items of questions. The result of factor analysis reveals that there are 5 factors influencing loyalty in Inaya Putri Bali, namely (a) guest satisfaction, (b) service quality, (c) product quality, (d) price and (e) brand. These five factors that are considered to be the service endeavor of every hotel employees involved which is affected significantly the customers’ loyalty due to an excellent performance of the employees. As a result, the customers are willing to return staying at Inaya Putri Bali for their next holiday in Bali.
Factors Affecting Tourist’s Decision to Stay at The Sakala Resort Bali Nanda Pebri Prasetia; I Gusti Agung Mas Krisna Komala Sari; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1944

Abstract

This research aims to determine the right strategy based on factors analysis to attract tourists to stay at The Sakala Resort Bali. The problem of this research is to find out the factors attracting tourist to stay at The Sakala Resort Bali and the strategy to improve number of tourists. Sample selection of 91 respondents with probability sampling technique using simple random. Data processing was done by SPSS software version 23.0 for Windows. Analysis techniques used are factor analysis. The results showed that there are five factors affecting the decision of tourists to stay at The Sakala Resort Bali. These factors are branding, guarantee, environment, service quality, and expectation factor. The cumulative of the 5 factors is 64.616% and the accuracy of the model obtained by 43.0% with the residual 57%. The most dominant factor affects the level of customer satisfaction is the branding factor that has the highest total variant consisting of 5 variables such as the hotel name is well known, various room types, hotel has swimming pool & supporting facilities, affordable room rates, competitive room rates, and Information from the website is quite comprehensive. The strategy that can be implemented was based on the variables and each factor.
The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali I Putu Yana Arya Kusuma; I Nyoman Rajin Aryana; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2085

Abstract

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.
Co-Authors Agus Adi Putrawan Ayu Dwi Yulianthi Dewa Made Suria Antara Elvira Septevany Gede Ginaya I Gde Agus Jaya Sadguna I Gusti Putu Fajar Pranadi Sudhana I Ketut Budarma I Ketut Suarja I Ketut Suarta I Ketut Suja I Made Anom Adiaksa I Made Bayu Kusuma I Nyoman Rajin Aryana I Nyoman Winia I Putu Yana Arya Kusuma I Wayan Ade Ardiana Kadek Hindra Wijaya Putra Kadek Intan Diastari Dewi Kadek Mega Amelia Nuka Kanah Kanah Komang Krishna Darmawan Lien Darlina Luh Linna Sagitarini Monika Aprilia Wulandari Nanda Pebri Prasetia Ni Kadek Anik Evryastuti Ni Ketut Bagiastuti Ni Komang Nova Ari Susanti Ni Luh Eka Armoni Ni Luh Putu Sri Sartika Wati Ni Made Ernawati Ni Made Rai Sukmawati Ni Made Rian Juniari Putri Ni Made Sintya Rani Ni Made Sudarmini Ni Made Wirasyanti Dwi Pratiwi Ni Nyoman Harini Puspita Ni Nyoman Sri Astuti Ni Putu Wiwiek Ary Susyarini Ni Wayan Dewinta Ayuni Ni Wayan Wahyu Astuti Putu Indah Ciptayani Tyas Raharjeng Pamularsih