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All Journal Jurnal Kajian Bali Al Ishlah Jurnal Pendidikan JURNAL KEPARIWISATAAN Jurnal Manajemen Perhotelan dan Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kepariwisataan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan eScience Humanity Journal Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Ilmiah Hospitality Management Journal of Business on Hospitality and Tourism Society TRJ (Tourism Research Journal) Open Access DRIVERset
Sudjana, I Made
Institut Pariwisata Dan Bisnis Internasional
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Intervensi Kebudayaan Lokal melalui Keterlibatan Pecalang dalam Mempengaruhi Penerapan Protokol Kesehatan CHSE terhadap Loyalitas Wisatawan ke Desa Budaya Kertalangu Denpasar I Made Trisna Semara; I Nyoman Sunarta; I Made Sudjana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p09

Abstract

Applying the CHSE (Cleanliness, Health, Safety, Environment Sustainability) health protocol is a new practice that initially received a light rejection from the community, including when visiting tourist attractions during the pandemic Covid-19. This article aims to identify the application of CHSE, identify the effect of its application on tourist loyalty and identify local cultural interventions through the involvement of customary village security guard of ‘pecalang’ on the effect of the application of CHSE on tourist loyalty. This article used a quantitative approach, with data analysis techniques using quantitative descriptive and Partial Least Square (PLS) analysis. The results showed that the implementation of CHSE was carried out well, with an average rating of 4.09 (good), and had a positive and significant effect on tourist loyalty. The involvement of ‘pecalang’ certainly contributes to the implementation of CHSE in tourist attractions, but the uncontrolled involvement of ‘pecalang’ can reduce tourist loyalty.
Co-Authors A.A. Ayu Arun Suwi Arianty Arafaf , Willy Astina, Made Arya Bondan Pambudi Gunawan Gunawan Hani, Trivena Hani, Trivena I Gusti Ayu Melistyari Dewi I Made Darsana I Nyoman Sudiarta I Nyoman Sudiarta I Nyoman Sunarta I Wayan Eka Mahendra Koerniawaty, Francisca Titing Komang Trisna Pratiwi Arcana Ni Wayan Rena Mariani Nurwijayanti Pambudi, Bondan Putu Eka Wirawan Rahmat Ingkadijaya Semara, I Made Trisna Sundring Pantja Djati Sundring Pantja Djati Wamaungo Juma Abdu Witarsa Witarsa Witarsa Witarsa