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Eko Arief Cahyono
Universitas Nahdlatul Ulama Sunan Giri
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Pengembangan Katalog Digital untuk UMKM Berbasis Bambu untuk Meningkatkan Pemberdayaan Ekonomi Lokal: Studi Kasus di Desa Sugihwaras, Indonesia Mohammad Anshori; Eko Arief Cahyono; Muhammad Arifin; Umma Shofiatuz Zuhroh; Eva Pitri Dispayanti
Dharmakayana Vol 3 No 1 (2026): Mei : Dharmakayana: Journal of scientists, engineers, educators and scientific ac
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v3i1.48998

Abstract

This study aims to enhance the competitiveness of bamboo-based micro, small, and medium enterprises (MSMEs) through the development of a digital product catalog in Sugihwaras Village, Indonesia. The program was conducted using the Asset-Based Community Development (ABCD) approach, which emphasizes local potential and community participation. The intervention included product documentation, digital catalog creation, and training in digital marketing and product photography. A total of 15 MSME actors participated in the program. Quantitative findings indicate a 70% increase in participants’ understanding of digital marketing concepts and a 60% expansion in product promotion reach through online platforms. In addition, the number of product inquiries increased by approximately 45% within one month after catalog dissemination. The results demonstrate that digital catalog implementation significantly improves marketing effectiveness and strengthens business networking among MSMEs. Furthermore, this initiative contributes to sustainable local economic development by integrating community assets with digital technology. This study highlights the importance of digital transformation in empowering rural MSMEs and can serve as a replicable model for similar communities.
Co-Authors Abdul Wahid Nur Hadi Abror Yusuf Aditya Jefri Ardiansyah Afif Zainal Musthofa Agil Mutiara Nurjanah Ahmad Misbakhul Khoir Ahmad Muthi’ Uddin Aini, Retno Ana Mar'atus Safitri Anam, Khurul Anang, Arif Al Anida Ulya Silvina Ayu Setyaningsih Baiti Qoiriah, Anisa Burhanatut Dyana Dea Puput Mulyati Dery Ariswanto Diah Dwi Rizki Putri Qomariyah Diah Dilla Nisa’ul Mufida Diska Dwi Anjani Eva Pitri Dispayanti Evan Maulana Jauhari Faisal Kusumo Farida Isroani Fatimatus Solikah Fatimatus Solikah, Sita Habib Faliqul Umam Habibullah, Hakim Mustofa Hakim Mustofa Habibullah Ilaina Tazkiroh Indah Listyorini Indri Putri Pratiwi Ira, Ira Aristiasari Isna Nurfaizah Khoir, Ahmad Misbakhul khoirul fadhila Fadhila Kholishatul Lailiyah Kurniasih Kurniasih Kurniasih Kurniasih Laila Nurul Hidayah Lailatul Isrokiyah Laily Rima Febrianti Lisa Aminatul Mukaromah M Iqbal Maulana M Rizqi Romadloni M. Jauharul Ma'arif M. Nashir Kholid Nashir M. Shohibul Hikam Hikam Malia Fransisca Melisa Agustin Maharani Melyza Wilda Aulia Mey Shofi Nurmawati Shofi Miftakhun Nasikhatin Ni’amah Mira Putri Agestina Moch. Darul Iksan Darul Moch. Sirodjul Mustofa Sirodjul Moh. Nur Hidayatulloh Mohammad Anshori Mohammad Rosidin Mubarokah, Nazilatul Muhammad Albar Muhammad Arifin Muhammad Zaenal Abidin Muhammmad Zaenal Abidin Munir Munir Mutiah Mutiah Mutiah Mutiah Mutiah Naufal, M Taufik Niken Ayu Putri Prameswari Nur Aswajum Muthoharoh Nurul Huda Putri Nabila Putri, Sofia Amaralda Qurotul Aini Salma Sasaria Salma Rachmatika Aghitsni Rara Romadona, Sefia Ratih Tri Oktaviana Sari Rawin Iksana Putra Ria Ardaniatus Sholikhah Ririn Fauziyah Rizqi Ramadhani Rohmad Apriyanto Rosidin, Mohammad Sabilla Putri Khairunisa Sella Damawati Sendy Nova Erlangga Putra Silvina, Anida Ulya Sindy Wahyu Silvia Sindy Wahyu Silvia Siska Putri Aprillia Sofia Amaralda Putri Sri Wahyuni Wahyuni Suttrisno Toni Hermansyah Umma Shofiatuz Zuhroh Yogi Prana Izza Yulia Indahsari Zahrotul Ni’mah Zahrotul Ni’mah Zakariya, Muhammad