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All Journal Al-Risalah : Jurnal Imu Syariah dan Hukum Et-Tijarie: Jurnal Hukum dan Bisnis Syariah Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Unes Law Review Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat Al-Mizan: Jurnal Hukum Islam dan Ekonomi Syariah EKSYA: Jurnal Ekonomi Syariah Indonesian Community Journal Al-Khidmah Jurnal Pengabdian Masyarakat Mafaza : Jurnal Pengabdian Masyarakat Journal of Research Applications in Community Services AL-UMRON: Jurnal Pengabdian kepada Masyarakat Al Maqashidi : Jurnal Hukum Islam Nusantara Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIES : Journal of Islamic Economics Studies Dharmakayana: Journal of scientists, engineers, educators and scientific activists related to society development Journal of Shariah Economics
Eko Arief Cahyono
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Pengembangan Katalog Digital untuk UMKM Berbasis Bambu untuk Meningkatkan Pemberdayaan Ekonomi Lokal: Studi Kasus di Desa Sugihwaras, Indonesia Mohammad Anshori; Eko Arief Cahyono; Muhammad Arifin; Umma Shofiatuz Zuhroh; Eva Pitri Dispayanti
Dharmakayana Vol 3 No 1 (2026): Mei : Dharmakayana: Journal of scientists, engineers, educators and scientific ac
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v3i1.48998

Abstract

This study aims to enhance the competitiveness of bamboo-based micro, small, and medium enterprises (MSMEs) through the development of a digital product catalog in Sugihwaras Village, Indonesia. The program was conducted using the Asset-Based Community Development (ABCD) approach, which emphasizes local potential and community participation. The intervention included product documentation, digital catalog creation, and training in digital marketing and product photography. A total of 15 MSME actors participated in the program. Quantitative findings indicate a 70% increase in participants’ understanding of digital marketing concepts and a 60% expansion in product promotion reach through online platforms. In addition, the number of product inquiries increased by approximately 45% within one month after catalog dissemination. The results demonstrate that digital catalog implementation significantly improves marketing effectiveness and strengthens business networking among MSMEs. Furthermore, this initiative contributes to sustainable local economic development by integrating community assets with digital technology. This study highlights the importance of digital transformation in empowering rural MSMEs and can serve as a replicable model for similar communities.
Co-Authors Agil Mutiara Nurjanah Ahmad Muthi’ Uddin Anam, Khurul Anang, Arif Al Baiti Qoiriah, Anisa Burhanatut Dyana Dery Ariswanto Diska Eva Pitri Dispayanti Faisal Kusumo Farida Isroani Fatimatus Solikah, Sita Habibullah, Hakim Mustofa Indah Listyorini Indri Putri Pratiwi Ira, Ira Aristiasari Khoir, Ahmad Misbakhul Kholishatul Lailiyah Kurniasih Kurniasih Kurniasih Kurniasih Lisa Aminatul Mukaromah M Rizqi Romadloni M. Jauharul Ma'arif Malia Fransisca Mira Putri Agestina Mohammad Anshori Mubarokah, Nazilatul Muhammad Arifin Muhammad Zaenal Abidin Muhammmad Zaenal Abidin Munir Munir Mutiah Mutiah Naufal, M Taufik Nurul Huda Putri, Sofia Amaralda Rara Romadona, Sefia Ria Ardaniatus Sholikhah Ririn Fauziyah Rizqi Ramadhani Rohmad Apriyanto Rosidin, Mohammad Sabilla Putri Khairunisa Silvia, Sindy Wahyu Silvina, Anida Ulya Sindy Wahyu Silvia Sofia Amaralda Putri Suttrisno Umma Shofiatuz Zuhroh Yogi Prana Izza Yulia Indahsari Zaenal Abidin, Muhammad Zahrotul Ni’mah Zahrotul Ni’mah Zakariya, Muhammad