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Semiotic exploration of Indian patriarchy: Roland Barthes' perspective on Gangubai Kathiawadi Gunadi, Andini Damayanti; Azwar, Azwar
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 19 No. 1 (2024)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v19i1.5836

Abstract

This study delves into the profound impacts films can exert on audiences. Through an in-depth exploration of the Gangubai Kathiawadi film, it endeavors to unveil the intricate layers of patriarchal culture prevalent in Indian society. Employing Roland Barthes's Semiotics as a guiding framework, the research meticulously examines the semiotic elements of signs, denotations, connotations, and myths embedded within the movie. To ensure the robustness of the findings, a multifaceted approach to data collection and analysis was adopted. The primary data source, the Gangubai Kathiawadi movie itself, was the cornerstone. Additionally, secondary data sources, including literature reviews and interviews with domain experts, were strategically utilized to triangulate perspectives and enrich the analysis. The meticulous triangulation of data sources ensures the reliability and validity of the findings, thereby enriching our understanding of the intricate interplay between film representations and societal constructs. The methodology employed in this research is anchored in descriptive qualitative techniques, wherein scene-by-scene analysis units are meticulously scrutinized for insights. By employing this methodological rigor, the study endeavors to unravel the patriarchal representations depicted in the film. The research findings illuminate a spectrum of patriarchal constructs within the Gangubai Kathiawadi, including stereotypical gender categorizations, instances of subordination and objectification of women, and systemic injustices faced by prostitutes. The film adeptly portrays the entrenched societal norms that perpetuate the superiority of men and the inferior status accorded to women. Through its compelling portrayal, Gangubai Kathiawadi emerges as a poignant reflection of societal attitudes towards women, particularly within the context of Indian society.
Strategi Branding Citilink Indonesia di Media Sosial Instagram Dalam Meningkatkan Citra Perusahaan Marsha Clarisa; Azwar Azwar
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.3013

Abstract

: Penelitian ini mengkaji strategi branding Citilink Indonesia pada media sosial Instagram dalam guna meningkatkan citra perusahaan. Penelitian ini menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui kajian kepustakaan, observasi, dan wawancara dengan informan. Hasil penelitian ini menunjukkan bahwa Citilink Indonesia berhasil memanfaatkan Instagram melalui kolaborasi dengan Key Opinion Leader (KOL), tiga pilar konten berupa promosi, pengumuman, dan inspirasi guna menjangkau para audiens. Segmen konten yang digunakan oleh Citilink Indonesia pada media sosial Instagram adalah CiTips, CitiGuide, dan Cinsight untuk memberikan edukasi dan berinteraksi dengan audiens. Berdasarkan penelitian ini, masih ada tantangan dalam mengelola kritik pelanggan serta menarik pengikut organik pada media sosial Instagram. Selain itu penelitian ini juga menemukan bahwa media sosial Instagram berperan dalam meningkatkan citra perusahaan dan juga loyalitas pelanggan Citilink Indonesia.  
Fenomena Pemanfaatan Media Sosial Makeup Style dalam Mengadopsi Korean Wave Wardani, Shakila Farah; Azwar
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 8 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v8i2.36583

Abstract

Fenomena Korean Wave di Indonesia menimbulkan adanya tren makeup style pada generasi Z, khususnya penggemar K-pop di Indonesia. Dalam perjalanan tren makeup style, terjadi pergeseran kiblat penampilan dari barat ke Korea. Tujuan penelitian ini untuk mengetahui bagaimana Korean Wave dalam membentuk perubahan tren makeup style di media sosial pada generasi Z penggemar K-pop. Metode yang digunakan pada penelitian ini yaitu kualitatif. Metode ini digunakan untuk memahami pengalaman subjektif informan dalam meniru tren makeup Korea. Data dikumpulkan melalui wawancara dengan lima informan yang memiliki ketertarikan mengikuti tren makeup Korea, Serta observasi langsung dari akun beauty influencer di media sosial mengenai generasi Z yang meniru tren makeup Korea. Penelitian ini menggunakan teknik analisis yaitu reduksi data, penyajian data dan penarikan kesimpulan. Temuan ini dihubungkan dengan teori Uses and Gratification untuk mengungkapkan bagaimana media menyebarkan tren makeup di kalangan generasi Z melalui inovasi makeup terbaru yang diciptakan oleh idol K-pop. Hasil penelitian menunjukan bahwa Korean Wave memiliki peran dalam penyebaran tren makeup Korea melalui media sosial. Idol K-pop dan Beauty influencer ikut berperan dalam menciptakan inovasi makeup terbaru yang kemudian diadopsi oleh penggemar K-pop di seluruh dunia. Selain itu, Peneliti menemukan wawasan baru mengenai dinamika pengaruh budaya pop global terhadap preferensi makeup.   The Korean Wave phenomenon in Indonesia has given rise to a makeup style trend among generation Z, especially K-pop fans in Indonesia. In the course of makeup style trends, there has been a shift in the direction of appearance from the West to Korea. The aim of this research is to find out how the Korean Wave has shaped changes in makeup style trends among Generation Z K-pop fans. The method used in this research is qualitative. This method is used to understand the informants' subjective experiences in imitating Korean makeup trends. Data was collected through interviews with five informants who are interested in following Korean makeup trends, as well as direct observations from beauty influencer accounts on social media regarding generation Z who imitate Korean makeup trends. This research uses analytical techniques, namely data reduction, data presentation and drawing conclusions. This finding is connected to the Uses and Gratification theory to reveal how the media spreads makeup trends among generation Z through the latest makeup innovations created by K-pop idols. The research results show that the Korean Wave has a role in spreading Korean makeup trends through social media. K-pop idols and beauty influencers play a role in creating the latest makeup innovations which are then adopted by K-pop fans all over the world. In addition, researchers found new insights into the dynamics of the influence of global pop culture on makeup preferences.
Pengalaman Komunikasi Interpersonal Cosplayer: (Studi Fenomenologi atas Komunitas CCW di DKI Jakarta) Chairunisa, Audina; Azwar, Azwar
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3767

Abstract

The cosplay trend has quickly developed into a subculture in Indonesia, especially among teenagers. This research aims to see how the cosplay phenomenon influences the development of interpersonal communication. This research uses a qualitative method with a phenomenological approach to achieve this goal. This approach was adopted to understand cosplayers' experiences and interpersonal communication perspectives thoroughly. Data was collected using several stages, including in-depth interviews with cosplayers, direct observation of their interactions in various cosplay scenarios, and joint documentation with them after the interview process was completed. Data processing and analysis are linked to interpersonal communication theory according to Joseph A. Devito to achieve effective interpersonal communication with the main characteristics, namely openness, empathy, supportive attitude, positive attitude, and equality. The results of this research show that there are differences in interpersonal communication between cosplayers when wearing costumes and when they are not. In addition, this research found that cosplay activities help cosplayers' self-development, especially in terms of communication skills.
Membedah Teks Pidato Perdana Prabowo Subianto Sebagai Presiden (Analisis Wacana Kritis Perspektif Teun Van Dijk) Wahyono; Azwar; Fitria Ayuningtyas
CoverAge: Journal of Strategic Communication Vol 15 No 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v15i2.7750

Abstract

Penelitian ini bertujuan mendeskripsikan dan memahami bagaimanakah Analisis Wacana Kritis (AWK) Teun Van Dijk mengungkapkan pemaknaan pidato perdana Prabowo Subianto sebagai Presiden Republik Indonesia pada 20 Oktober 2024 melalui elemen-elemen pada struktur teks (makro, superstruktur, struktur mikro) serta elemen kognisi sosial dan konteks sosial. Data dalam penelitian ini dikumpulkan dengan cara dokumentasi, kemudian dicatat dalam kertas kerja berdasarkan struktur teks (makro, superstruktur, struktur mikro) serta kongnisi sosial dan konteks sosial. Beberapa simpulan dari penelitian ini adalah; Pertama ditemukan setidaknya ada 8 tema besar dalam pidato perdana Prabowo Subianto sebagai Presiden RI pada 20 Oktober 2024 yakni: pengutamaan kepentingan rakyat, menjadi bangsa berani, bahaya kebocoran anggaran, soroti kemiskinan, target swasembada pangan, swasembada energi, perang terhadap korupsi, serta penegasan politik luar bebas aktif RI. Kedua, teks pidato perdana Prabowo Subianto sebagai Presiden RI pada 20 Oktober 2024 telah sejalan dengan tiga struktur wacana AWK model Teun Van Dijk yakni struktur makro, superstruktur, dan struktur mikro. Berdasarkan analisis struktur makro, dalam teks pidato Prabowo Subianto sebagai Presiden RI telah menghadirkan tema/topik. Dalam susunan teks pidato juga memakai urutan seperti didalilkan dalam teori AWK Van Dijk yang terdiri dari pembuka, inti, dan penutup. Selain itu, dalam teks pidato perdana Prabowo Subianto sebagai Presiden RI juga telah memznuhi unsur semantik, sintaksis, stilistika, dan retorika. Dalam penyampaian pidatonya, Prabowo Subianto memiliki gaya dan cara tersendiri agar tersampaikan kepada audience. Dalam teks pidato perdana Prabowo Subianto sebagai Presiden RI juga sudah sesuai dengan karakteristik AWK perspektif Van Dijk yang meliputi tindakan, konteks, histori, kekuasaan dan ideologi.
Peran Hubungan Masyarakat Bank Indonesia Kantor Perwakilan Provinsi (KPw) Kalimantan Barat dalam Event Saprahan Khatulistiwa 2025 Tifan, Zahra Zavira; Azwar
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4773

Abstract

Penelitian ini mengkaji tentang peran Hubungan Masyarakat (humas) Bank Indonesia Kantor Perwakilan (KPw) Provinsi Kalimantan Barat dalam melaksanakan event Saprahan Khatulistiwa 2025. Tujuan penelitian ini untuk mengetahui peran humas dalam mendukung pelaksanaan event Saprahan Khatulistiwa 2025. Teori yang digunakan dalam penelitian ini adalah teori empat langkah proses Public Relations menurut Cutlip, Center, dan Broom, teori ini menjelaskan empat langkah proses manajemen humas, yaitu: Pencarian Fakta, Perencanaan, Bertindak dan Berkomunikasi, dan Evaluasi. Penelitian ini menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui kajian kepustakaan, observasi, dan wawancara dengan informan. Hasil penelitian ini menunjukkan bahwa humas Bank Indonesia berperan secara strategis dalam mendukung kesuksesan event Saprahan Khatulistiwa 2025 melalui penerapan teori manajemen humas, yang mencakup pencarian fakta yang mendalam, perencanaan yang matang, mempromosikan event melalui kolaborasi, dan evaluasi program. Peran humas sebagai Penasehat Ahli, Fasilitator Komunikasi, Fasilitator Proses Pemecahan Masalah, dan Teknisi Komunikasi menjadi faktor pendukung berhasilnya penerapan teori manajemen humas. Dengan menerapkan langkah-langkah ini, tim Humas Bank Indonesia melaksanakan perannya dengan memastikan acara Saprahan Khatulistiwa 2025 berjalan lancar, mencapai tujuannya, dan memberikan dampak positif bagi UMKM dan masyarakat Kalimantan Barat.
Representasi Maskulinitas pada Iklan Kahf: (Analisis Semiotika Roland Barthes pada Iklan #DetikDetikBerkahf) Kinasih, Dinda Rizky; Azwar, Azwar
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4208

Abstract

Advertisement as a visual communication media plays a role in forming and representing a social construction, including the concept of masculinity. In this context, masculinity often forms a hegemonic pattern that is dominant. This study examines alternatives to the representation of male masculinity in the Kahf #DetikDetikBerkahf advertisement on the YouTube platform. This study aims to explain the forms of masculinity representation displayed in the visualization of the Kahf #DetikDetikBerkahf video clip advertisement, as well as to examine the meaning behind these visual signs. The method used in the study is an interpretive qualitative method with a Roland Barthes semiotic approach, which analyzes denotative, connotative, and mythical meanings. Data collection techniques are carried out through primary and secondary data. Primary data includes visual clips that show non-hegemonic masculinity, then secondary data is obtained from literature studies, previous research, and other relevant publication sources. The theory of hegemonic masculinity by R. W. Connell is used as a conceptual framework to understand the social construction of masculinity in advertising. The results of the study found that the representation of masculinity in an advertisement does not need to show a dominant attitude towards women and men (with subordinate masculinity). However, the expression of masculinity that can be shown is the ability to serve women, obey worship, mix with the environment, and do self-care.
Strategi Branding MRT Jakarta melalui Konten Media Sosial Instagram Dalam Membangun Citra Perusahaan Maydar, Syalwa Fatikha; Azwar, Azwar
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4426

Abstract

Instagram is widely used by product and service companies, especially MRT Jakarta. In its development on social media, MRT Jakarta always has a strategy to build its branding better on social media every year. The purpose of this study is to determine the communication strategy conveyed by MRT Jakarta's Social Media Specialist through content in the form of promotions, announcements, and inspiration to reach the audience. The method used for the study is descriptive qualitative content analysis to understand the descriptive experience of informants as users and active followers of MRT Jakarta. Data was collected through interviews with three informants who have experience using MRT Jakarta's public transportation, as well as direct observation from social media regarding posts from year to year. This study uses stages in data analysis, namely data collection, data presentation, and drawing conclusions. The results of the study show that MRT Jakarta's strategy has significant developments every year and every year it always updates different content with its editing concept which is also informative and increasingly attracts attention. In addition, researchers found new insights into the dynamics of the marketing world, especially in managing social media to build the company's service image.
Pandawara Group sebagai Gerakan Ecomedia: Analisis dari Perspektif Ekologi Politik Subangkit, Sapta Hari; Azwar, Azwar; Intyaswati, Drina
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2747

Abstract

This study analyzes the Pandawara Group’s social movement via sosial media from an ecomedia and political ecology perspective. The focus is on examining how this movement emerged and operates within the landscape of power, economy, and media, as well as how the group utilizes social media to communicate environmental issues and mobilize public participation. This qualitative research employs ecomedia theory, specifically the political ecology perspective as explained by Lopez (2024), which encompasses aspects of creation, function, audience, media ecosystem, and funding sources. Data was collected through literature studies, observation, and documentation of the Pandawara Group's digital assets. The findings show that the Pandawara Group is an ecomedia social movement that was created organically in response to environmental pollution. Its goal is to raise awareness, and it has successfully mobilized public participation through social media. The movement operates within the dynamics of political ecology by interacting with various actors and utilizing diverse funding sources, including sponsorships. In conclusion, the Pandawara Group demonstrates how a social movement can leverage ecomedia and operate within the dynamics of political ecology to address environmental issues.
Literasi Media Untuk Kemandirian Informasi Pondok Pesantren Mathla’ul Anwar Cijulang Azwar, Azwar; Uljanatunnisa, Uljanatunnisa; Maryam, Siti; Supratman, Supratman
Jurnal Studi Jurnalistik Vol. 2 No. 1 (2020): Jurnal Studi Jurnalistik
Publisher : Faculty of Da'wa and Communications Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jsj.v1i2.14584

Abstract

Pada era teknologi dan informasi saat ini, sebuah lembaga pendidikan tidak bisa tidak memanfaatkan media untuk kepentingan internal ataupun eksternal lembaga. Dengan dasar tersebut, Madrasah Ibtidaiyah (MI) dan Madrasah Tsanawiyah (MTs) Mathlaul Anwar Cijulang, Desa Bojongkoneng, Kec. Gunung Kencana, Provinsi Banten memanfaatkan berbagai media untuk pelaksanaan pengelolaan sekolah tersebut. Kedua sekolah dengan satu managemen tersebut memiliki website dan media sosial sebagai media komunikasi. Namun sayangnya kedua media tersebut belum berjalan dengan maksimal.Oleh sebab itu, perlu adanya pengenalan Ilmu Pengetahuan dan Teknologi (IPTEK) untuk tercapainya kemandirian Informasi di sekolah tersebut. Pelatihan yang dilaksanakan oleh tim dosen Program Studi Ilmu Komunikasi FISIP UPN Veteran Jakarta telah berhasil membuka pemahaman guru dan tenaga kependidikan MI dan MTs Mathlaul Anwar Cijulang terkait pemenfaatan media yang baik dan benar. Selain itu guru dan tenaga kependidikan di sekolah tersebut juga sudah dibekali dengan keterampilan jurnalistik, yang bisa mereka manfaatkan untuk mengelola media internal MI dan MTs tersebut.