Article Per Year (5 Year)
p-Index From 2021 - 2026
3.859
P-Index
This Author published in this journals
All Journal Dialektika MetaKom : Jurnal Kajian Komunikasi SALAM: Jurnal Sosial dan Budaya Syar-i JWP (Jurnal Wacana Politik) urnal Interaksi: Jurnal Ilmu Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Riset Komunikasi Jurnal Elektronik WACANA ETNIK JURNAL LENSA MUTIARA KOMUNIKASI Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Digital Education, Communication, and Arts (DECA) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Studi Jurnalistik Jurnal PkM (Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Lektur, Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Ilmu Sosial
Azwar, Azwar
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Transportation Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
PHENOMENOLOGICAL STUDY: TIKTOK LIVE SHOPPING HOSTS IN PERSUASIVE COMMUNICATION Nasywa Astrid Indriani; Azwar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4582

Abstract

This study aims to understand the meaning, motives, and experiences of TikTok live shopping hosts in applying persuasive communication through Alfred Schutz's phenomenological approach. The results show that hosts have meaning in facilitating trust, building credibility, and transforming symbols of persuasive communication. Host motives are divided into “because of” motives rooted in background, and “in order to” motives oriented toward future goals. The hosts' experiences include understanding the flow of activities, using verbal and non-verbal symbols, and effective time management in live shopping. The integration of social and technological aspects proves that live shopping builds a comprehensive digital shopping experience and that the hosts' persuasive communication is the main foundation that transforms the audience's doubts into trust. Thus, this study provides theoretical contributions to the study of digital communication and practical contributions to the development of e-commerce through live shopping.
Atensi di Era "Receh": Studi Kuantitatif Pengaruh Algoritma Video Pendek terhadap Fokus Belajar Siswa SMPN 115 Jakarta Sari, Wasvita; Rospitasari, Marina; Azwar, Azwar; Dewandaru, Dyah Ayu Kusuma; M. A, Kayyisah
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.28346

Abstract

Fenomena brain rot atau penurunan kognitif akibat konsumsi konten digital yang repetitif, absurd, dan adiktif kini marak di kalangan remaja. Penelitian ini bertujuan untuk menganalisis pengaruh signifikan antara tingkat terpaan konten brain rot terhadap tingkat atensi siswa SMPN 115 Jakarta. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan metode survei. Data dikumpulkan melalui kuesioner skala Likert yang disebarkan kepada 228 responden yang dipilih menggunakan teknik simple random sampling. Teknik analisis data yang digunakan meliputi uji asumsi klasik serta analisis regresi linear sederhana menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara terpaan konten brain rot terhadap atensi siswa (r 0,0001). Meskipun nilai koefisien korelasi menunjukkan hubungan yang lemah (R = 0,242), arah pengaruh bersifat negatif, di mana peningkatan paparan konten berkorelasi dengan penurunan kemampuan fokus dan konsentrasi siswa dalam pembelajaran. Konten ini berkontribusi sebesar 5,8% terhadap variasi tingkat atensi, sementara sisanya dipengaruhi oleh faktor eksternal lainnya. Kesimpulannya, konsumsi konten digital yang dangkal secara intensif terbukti memperburuk masalah atensi pada remaja. Disarankan adanya program literasi digital dan pendampingan orang tua untuk memitigasi dampak negatif tersebut.
Fenomena Pemanfaatan Media Sosial Makeup Style dalam Mengadopsi Korean Wave Shakila Farah Wardani; Azwar
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 8 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v8i2.36583

Abstract

Fenomena Korean Wave di Indonesia menimbulkan adanya tren makeup style pada generasi Z, khususnya penggemar K-pop di Indonesia. Dalam perjalanan tren makeup style, terjadi pergeseran kiblat penampilan dari barat ke Korea. Tujuan penelitian ini untuk mengetahui bagaimana Korean Wave dalam membentuk perubahan tren makeup style di media sosial pada generasi Z penggemar K-pop. Metode yang digunakan pada penelitian ini yaitu kualitatif. Metode ini digunakan untuk memahami pengalaman subjektif informan dalam meniru tren makeup Korea. Data dikumpulkan melalui wawancara dengan lima informan yang memiliki ketertarikan mengikuti tren makeup Korea, Serta observasi langsung dari akun beauty influencer di media sosial mengenai generasi Z yang meniru tren makeup Korea. Penelitian ini menggunakan teknik analisis yaitu reduksi data, penyajian data dan penarikan kesimpulan. Temuan ini dihubungkan dengan teori Uses and Gratification untuk mengungkapkan bagaimana media menyebarkan tren makeup di kalangan generasi Z melalui inovasi makeup terbaru yang diciptakan oleh idol K-pop. Hasil penelitian menunjukan bahwa Korean Wave memiliki peran dalam penyebaran tren makeup Korea melalui media sosial. Idol K-pop dan Beauty influencer ikut berperan dalam menciptakan inovasi makeup terbaru yang kemudian diadopsi oleh penggemar K-pop di seluruh dunia. Selain itu, Peneliti menemukan wawasan baru mengenai dinamika pengaruh budaya pop global terhadap preferensi makeup.   The Korean Wave phenomenon in Indonesia has given rise to a makeup style trend among generation Z, especially K-pop fans in Indonesia. In the course of makeup style trends, there has been a shift in the direction of appearance from the West to Korea. The aim of this research is to find out how the Korean Wave has shaped changes in makeup style trends among Generation Z K-pop fans. The method used in this research is qualitative. This method is used to understand the informants' subjective experiences in imitating Korean makeup trends. Data was collected through interviews with five informants who are interested in following Korean makeup trends, as well as direct observations from beauty influencer accounts on social media regarding generation Z who imitate Korean makeup trends. This research uses analytical techniques, namely data reduction, data presentation and drawing conclusions. This finding is connected to the Uses and Gratification theory to reveal how the media spreads makeup trends among generation Z through the latest makeup innovations created by K-pop idols. The research results show that the Korean Wave has a role in spreading Korean makeup trends through social media. K-pop idols and beauty influencers play a role in creating the latest makeup innovations which are then adopted by K-pop fans all over the world. In addition, researchers found new insights into the dynamics of the influence of global pop culture on makeup preferences.
Analisis Kritis Gerakan Nasional Budaya Sensor Mandiri dengan Perspektif Deontologi Immanuel Kant Prabowo, Hadi; Azwar, Azwar; Kuswanti, Ana
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.1971

Abstract

Launched in 2021 by Indonesia's Film Censorship Board (LSF), the National Self-Censorship Culture Movement (GNBSM) aims to encourage ordinary citizens to make mindful choices about film content, drawing on personal moral judgment alongside existing regulations. This paper thoughtfully explores how Immanuel Kant's enduring ideas on duty especially the categorical imperative and individual autonomy help us understand both the high ideals driving GNBSM and the everyday hurdles in making them work amid streaming platforms and digital viewing habits. Through close reading of three LSF studies from 2022-2024 that captured perspectives from over 2,000 people across Indonesia, we notice some striking patterns: nearly everyone (92.97%) sees the value in age ratings, yet far fewer (just 45%) feel the campaign's message truly lands with them; rules cover only a sliver (5.17%) of where films are actually watched, since most viewing (94.83%) happens online; and grasp of these ideas differs sharply by education, with higher-educated groups at 60-70% buy-in versus 30-40% elsewhere. What's particularly telling is this tension: 81% now skip unsuitable material, but Kant would argue real moral agency needs deeper reasoning, not just habit. Looking ahead with care for all sides, the paper suggests practical shifts retelling the story through Kant's lens for better connection, extending efforts to where people really watch films, fostering community discussions on ethics, and creating spaces for genuine dialogue. In essence, Kant reminds us that true ethical progress happens when principles resonate in both action and understanding.
DEEPFAKE TECHNOLOGY THROUGH KANTIAN DEONTOLOGY LENS: A HYBRID SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS Achmad Syahrully Bachri; Azwar Azwar; Ana Kuswanti; Kusumajanti Kusumajanti
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.27240

Abstract

This study systematically maps the global research landscape on deepfake technology and evaluates its ethical implications through the lens of Kantian Deontology to bridge the gap between technical and ethical perspectives. Using a Systematic Literature Review approach, the study focuses on the term “Deepfake Technology” in article titles, abstracts, and keywords in the Scopus database, resulting in 148 articles published between 2019 and 2025, with data assessed on November 7, 2025. The retrieved documents are analyzed bibliometrically using VOSviewer to identify publication trends, authorship patterns, and thematic clusters. The findings show that current scholarship is predominantly technical, with a strong emphasis on detection algorithms and major contributions from China and India. Ethically, the analysis concludes that non-consensual and deceptive deepfakes are morally impermissible because they violate the Kantian principles of universalizability and respect for human dignity. The study also uncovers substantial gaps in communication and ethical research, from which five practical ethical guidelines and a conceptual governance model are proposed to support more responsible development and regulation of deepfake technology.
Dampak Konten YouTube Livestream Marapthon Reza Arap terhadap Persepsi Penonton melalui Cultivation Theory Muhammad Reza Akbar; Azwar Sutan Malaka; Kusumajanti
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 2 (2026): Jurnal Komunikasi dan Ilmu Sosial (April - Juni 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i2.3518

Abstract

YouTube livestreaming content such as MARAPTHON from Reza Arap's ybrap channel has become a streaming phenomenon in Indonesia, attracting millions of viewers with its long-form, donation-based livestream format. This study uses a literature review to analyze how such content potentially shapes audience perceptions through Cultivation Theory, which posits that repeated media exposure creates a mainstream view of reality. The results suggest that MARAPTHON content can reinforce perceptions of interactive entertainment, online communities, and donation norms, with implications for the mainstream across various audience groups. The conclusion recommends further empirical research to gauge its long-term effects.
Marketing Communication Strategy for the Digital Instagram Account of the Sumatera Baru Jewelry Store in Increasing Customer Trust in the Digital Age Najwa Puteri Madani; Azwar Azwar
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52415

Abstract

The development of digitalization is changing consumption patterns and consumer behavior, as well as highlighting the inequality of MSMEs' adaptation to digital technology in Indonesia. In the context of the jewelry industry, which has high value and requires strong trust, Toko Mas Sumatra Baru is undergoing digital transformation through Instagram to build customer trust. This study aims to analyze the digital marketing communication strategy of Toko Mas Sumatra Baru in increasing customer trust. The method used was qualitative descriptive, with data collection through observation of the store's Instagram activities and semi-structured interviews with store owners, cross-generational customers, and digital marketing practitioners. Data analysis was based on the AISAS model and the 7P marketing mix. The results of the study show that Instagram is used primarily as a digital catalog and an educational medium that strengthens the store’s transparency and credibility. Collaboration with state-owned enterprises engaged in mortgage-based financing and microfinance services enhances transaction integrity and security, while educational content and customer testimonials help build benevolence-based trust. However, inconsistent upload frequency and limited digital interaction remain challenges. In conclusion, the combination of offline reputation and digital visual evidence through a systematic communication strategy on Instagram plays an important role in building customer trust. The research recommends improving content consistency, optimizing digital features, enhancing HR training, and applying data-driven digital marketing strategies to increase customer trust and store competitiveness in the digital age.
The Dynamics of Internal Communication Co-Orientation in Family Business Startups: A Case Study of Intergenerational Communication at the Padel Side Zahra Shafwah Alaydrus; Azwar Azwar
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52622

Abstract

This study analyzes the internal communication co-orientation dynamics at a family business startup, The Padel Side, amidst the generational gap between Millennial management and Gen Z staff. Using an explanatory qualitative case study method (Yin, 2018) and Organizational Co-orientation Theory (Taylor, 1993), the research identifies four fundamental distortions: (1) a false consensus effect at the management level that creates a decision-making "black box," failing to translate into clear operational instructions; (2) failure in objectifying the meaning of "proactivity," where leaders view it as a moral/loyalty standard, while staff perceive it as a systemic risk leading to "freezing"; (3) digital text pathology through WhatsApp that triggers semantic ambiguity and hermeneutic anxiety among staff due to the loss of non-verbal cues; and (4) kinship stratification creating power asymmetry between family staff (symmetrical relationship) and non-family staff (complementary relationship/self-censorship). The study concludes that the codification of written SOPs and the implementation of hybrid communication protocols are crucial to mitigate message distortion and agency crisis within the organization.
Analisis Resepsi Kelompok Pemilih Pemula Pemilu 2024 terhadap Iklan Politik Audiovisual Partai Amanat Nasional (PAN) Faisal Haris; Azwar Azwar
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.957

Abstract

This research examines the audiovisual political advertisements of the National Mandate Party (PAN), specifically the jingle versions broadcasted through television and online platforms such as YouTube, in facing the Indonesia electoral contest 2024. The author focuses on the political message content and gimmicks that PAN, as the message producer, presents to the audience as message consumers in these advertisements. The aim of this study is to elucidate how the audience, particularly first-time voters in the 2024 elections, perceive the content of PAN's political advertisements. The author employs a qualitative approach and utilizes Stuart Hall's encoding-decoding model of reception analysis to comprehend how the informants receive and interpret these advertisements. The research results yield three main interpretations of informants regarding the PAN's audiovisual political advertisement; as something unique, as a political advertisement full of gimmicks lacking ideas, and as a pragmatic political display. Additionally, the research found that several informants were distributed among three audience positions; dominant hegemonic, negotiation, and opposition. The differences in these positions are influenced by their backgrounds in knowledge, education, and life experiences.
Co-Authors Achmad Syahrully Bachri Ahmad Zakki Abdullah Ana Kuswanti Anisti, Anisti Anjang Priliantini Arumdhani, Kintan Auliana, Irvanti Chairunisa, Audina Damayanti Masduki Denny Wahyudhi Dewandaru, Dyah Ayu Kusuma Dewayani, Ardya Drina Intyaswati Faisal Haris Fitria Apriliyanti Fitria Ayuningtyas Girindra Adyapradana Girindra Adyapradana Gunadi, Andini Damayanti Hidayah, Nisfa Siti Elfianti Kinasih, Dinda Rizky Kusumajanti Kusumajanti, Kusumajanti M. A, Kayyisah Marsha Clarisa Maydar, Syalwa Fatikha Muhamad Gibraltar Muhammad Reza Akbar Najwa Puteri Madani Nasywa Astrid Indriani Prabowo, Hadi Pradyanti, Alifia Rachman, Muhammad Fariz Rizki Pratama Putra Rospitasari, Marina Shakila Farah Wardani Shanti, Hreeloita Dharma Siti Maryam SITI MARYAM Subangkit, Sapta Hari Sukmana, Salsabila Tita Supratman Supratman Supratman Supratman, Supratman Tifan, Zahra Zavira Uljanatunnisa, Uljanatunnisa Veranus Sidharta Vinta Sevilla Wahyono Wasvita Sari Wenny Maya Arlena Zahra Shafwah Alaydrus