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Repurchase Intention of Gen Z on Shopee Marketplace: A Technology Acceptance Model Approach Rahmawati, Ayu Febriyanti Dewi; Sudaryanto, Sudaryanto; Paramu, Hadi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 15 No. 2 (2025): September 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v15i2.1564

Abstract

E-commerce has reshaped shopping behavior, especially among Generation Z, who prioritize convenience and speed. While Shopee continues to improve the user experience, it faces challenges in maintaining satisfaction and loyalty among this selective and promotion-sensitive group. This study investigates how perceived usefulness (PU), perceived ease of use (PEOU), and satisfaction influence repurchase intention within the Technology Acceptance Model (TAM) framework. A total of 182 Gen Z respondents from Lumajang, who had used Shopee in the past six months, were selected using purposive sampling. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The data testing procedure included convergent validity, discriminant validity, and reliability testing to ensure the accuracy and consistency of measurement instruments. This was followed by structural model evaluation using R² and Q² values, as well as hypothesis testing through path coefficient analysis to assess the significance of the relationships among variables. The results revealed that most respondents were female (69.8%) and aged 20–21 years, with the majority having used Shopee more than five times. PU and PEOU significantly affect satisfaction and repurchase intention, while satisfaction mediates the relationship between PU, PEOU, and repurchase intention. These findings highlight the essential role of user experience in fostering repurchase behavior among Gen Z Shopee users.
MANAGEMENT-BASED CLUSTERING IN FISHERY AGROINDUSTRIES PRODUCTS: A CASE STUDY OF JEMBER REGENCY Paramu, Hadi
Journal of Economics, Business, and Accountancy Ventura Vol. 14 No. 2 (2011): August 2011
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v14i2.3

Abstract

Recently, the classical problems dealing with raw materials (fish) supply, technology avail- ability, and business management remain to happen in fishery products. In facing such prob- lems, an integrated and comprehensive solution should strongly be implemented. This study aims to study managerial characteristics of agro industries in coastal areas of Jember re- gency using managerial clustering method. The population of the study was all fishery agro industry business units of the selected areas. The respondents were determined by snowball sampling method in every coastal area, consisting of 79 businessmen in the agro industry. They were interviewed concerning the aspects in the study, and cluster analysis method was conducted. It reveals that, based on managerial characteristics, there were two clusters of fishery agro industry identified, namely (1) cluster of fishery agro industry using a conven- tional management practices and (2) that of fishery agro industry using a formal/modern management. The first cluster comprises a dominant one because 68 businesses were in this cluster while the second one comprises 11 businesses applying a formal or modern manage- ment practice. One of the implications relevant to this result is that all efforts to resolve the problems of fishery agro industries should be based on managerial characteristics in each of the clusters
PENDAMPINGAN PEMBUATAN WEBSITE UNTUK UMKM SATE KEDAI BIRU DAUN Sudaryanto, Sudaryanto; Hanim, Anifatul; Harsono, Soni Sisbudi; Paramu, Hadi; Endhiarto, Tatok
Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember Vol 2 No 2 (2023): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpmunej.v2i2.604

Abstract

This service activity aims to help MSMEs build digital marketing strategies through creating business websites. The paradigm used is prepositives nominalist qualitative, namely by developing concepts based on environmental conditions. Through direct assistance from the owner of the Biru Daun Sate Depot, planning, implementation, and evaluation of the adoption of information technology to reduce business websites had a positive impact. Observation results show that the business website that was built could generate additional income during the mentoring period.
Struktur Modal dan UKM : A Systematic Literature Review Ahyar, Muhammad; Fadah, Isti; Paramu, Hadi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.597

Abstract

This systematic literature review (SLR) aims to provide a comprehensive overview of the existing research on the impact of capital structure on small and medium-sized enterprises (SMEs). The study synthesizes and analyzes findings from various studies to identify key trends, gaps, and areas for future research. The SLR covers factors influencing SMEs' capital structure decisions, including internal factors like company size, profitability, and growth opportunities, and external factors such as market conditions, industry characteristics, and regulatory environment. Our findings reveal that the capital structure significantly affects SMEs' financial performance and sustainability. Debt financing offers growth potential but increases financial risk, while equity financing provides stability and reduces risk but dilutes ownership. The optimal mix of debt and equity varies based on specific SME characteristics and external conditions. Additionally, the capital structure influences SMEs' ability to attract external financing and impacts their overall growth and profitability. The review also highlights the need for more focused research on the determinants of capital structure in SMEs, the role of external financing sources, and the relationship between capital structure and firm performance over time. Longitudinal studies and investigations into macroeconomic factors' impact on SMEs' capital structure decisions are recommended for future research.
Health financing analysis in the implementation of minimum service standards in Lumajang Regency Risdiyanti, Arie; Paramu, Hadi; Sunarto
JKKI : Jurnal Kedokteran dan Kesehatan Indonesia JKKI, Vol 15, No 1, (2024)
Publisher : Faculty of Medicine, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JKKI.Vol15.Iss1.art4

Abstract

Background: Health financing in Lumajang is still far from the target. Therefore, a study focused on the implementation of minimum service standards (MSS) in the health sector is needed. Despite the government emphasis on MSS health, disparities in service access and health conditions persist.Objective: To provide insights into the effectiveness of health financing, serving as a foundation for policy recommendations to enhance the efficiency and effectiveness of health fund allocation in Lumajang Regency.Methods: The study employed a quantitative approach, utilising district health accounts (DHA) and cost and benefit analysis (CBA). The budget allocation for different MSS health services was also investigated. The analysis involved examining the spending proportion relative to total health expenditure. The study design used a qualitative descriptive method. The data source was obtained from the budget realisation report for the MSS health sub-activities at the Community Health Center (CHC) and the Lumajang Health Office. Data analysis was performed by an integration of DHA and CBA approaches. We performed mapping costs and benefits analysis and calculated the sensitivity of financing to whether it is economically profitable and provides leverage for achieving MSS performance indicator targets. Results: The realisation of local original revenue in the health sector tended to fall below targets. Central transfer funds dominated the funding sources in CHC. The highest health budget allocation of MSS was received by maternal health services, while other services only received a proportion relative to a decrease in total health expenditure.Conclusion: In Lumajang Regency, analysis of the costs and benefits of regional health financing to fulfil MSS health showed that the benefit-cost ratio (BCR) value was > 1, meaning that health financing for MSS in the District Health Sector was profitable, so it should be used as a regional priority program in overcoming regional health problems.