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All Journal Ihsan: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Jurnal Agribis Agribusiness Journal Jurnal Riset Rumpun Ilmu Tanaman Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Agrifoodtech West Science Interdisciplinary Studies West Science Interdisciplinary Studies BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Jingler: Jurnal Teknik Pengolahan Pertanian Ase Journal Jurnal Pengabdian Multidisiplin Indonesia Kreativasi: Journal of Community Empowerment Journal of Digital Community Services Botani: Publikasi Ilmu Tanaman dan Agribisnis Journal of Economics, Management, Accounting and Computer Applications Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan English and Tourism Studies Jurnal Riset dan Pengabdian Interdisipliner Tintamas: Jurnal Pengabdian Indonesia Emas Scripta Economica: Journal of Economics, Management, and Accounting
Yanuarti, Mira
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Journal : Agribusiness Journal

 1 
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.011 KB) | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
Impression Of Youngsters In Curup Urban Communities Viewing Pondasi Coffee Shop As A Millennial Way Of Life Gracia Gabrienda; Mira Yanuarti; Febri Nur Pramudya
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2125

Abstract

Rejang Lebong Regency, as one of the espresso makers in Bengkulu Area, with the potential for very high espresso creation, upholds youthful business people to be imaginative by opening bistros or also called cafés. One of the bistro areas that is very renowned and has a genuinely essential area is the establishment café. Pondasi Coffee Shop has its own appeal, beginning from the inside of the room, to the cost of espresso which is reasonable for youngsters. Establishment Café is overseen by a gathering of millennial youth who can foster their business by really buckling down together, espresso costs start from Rp. 10,000-Rp. ,33,000 with the expectation of complimentary stopping expenses. The establishment bistro gives espresso drinks as well as furnishes snacks with costs beginning from Rp. 10,000-Rp. 15,000 is truly reasonable for the present youngsters. In light of the foundation over, the issue plan in this examination is the impression of youngsters in the city of Curup seeing the Establishment Café as a millennial way of life. This exploration was led at the Pondasi Café in Spring April 2023 at the Pondasi Coffee Shop in Curup City, Rejang Lebong Regency. The information examination utilized in this exploration is Likert scale examination. The inspecting technique utilized was unplanned examining or by chance during the examination time frame so 35 respondents were acquired with an age scope of 18-25 years. The consequences of this examination express that the principal view of guests is Value (X1) with a score of numerous guests picking the concur class with a normal of 3.03, trailed constantly impression of Spot (X3) with a score of numerous guests picking concur classification with a normal of 3.01. Then followed by the third discernment in regards to the Item (X2) with a score of numerous guests deciding to concur with a normal of 3.00 and the last discernment specifically Advancement (X4) with a score of numerous guests deciding to concur with a normal of 2.91 from guest discernments Above, one might say that the four discernments with the most elevated scores are in the "Concur" classification which is regularly picked by guests to the Establishment Café. This can demonstrate that the variables that draw in youngsters to the groundwork of cafés as a millennial way of life are Cost (X1), Spot (X3), Items (X2) and Advancements (X4) which have their own allure for guests beginning from reasonable costs, quality items, delectable preferences, vital areas that are agreeable for guests and with regards to imaginative advancements that increment the interest of guests
Co-Authors Abdul Rizal, Abdul afriansyah, Cecep dimas Alam, Rizki Rio Jaya Apriyanti, Cikit Arianto, David Armiya Yuniarti Astin Utari Cikit Cindy Claudia Utami Darwan Effendi David Arianto Della Sapira Dina, Dwita Prisdinawati Dodi Aprianto Dodi Aprianto Dwan Pramadani Hidayat Dwita Frisdinawati Dwita Prisdinawati Dwita Prisdinawati Dwita Prisdinawati Dwita Prisdinawati Eddy Silamat, Eddy Effendi, Darwan Efrita Fitriyanti Efrita Fitriyanti Fahrozi Fahrozi Febri Nur Pramudya Febri Nur Pramudya Febri Nur Pramudya, Febri Nur Febriani, Zahara Fery Murtiningrum Fery Murtiningrum, Fery Fitri Lestari, Fitri Ginting, Nina Maksimiliana Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda, Gracia Jepri Saputra Lestari, Ella Sandi Marwanti, Rahayu Melsa Agustin Meza Yolanda Milanda B, Putri Nabila Dhia Rahmah Sultanah NOVIANTI, MAYA Nurhasanah Nurhasanah Pingki, Anadiya Pingki, Anadya Prisdinawati, Dwita Putri Milanda B Putri Milanda Bainamus Resy Mulyani Rike Purnama Sari Ririn Nurhalizah Riski Ageng Cahyomi Rizky Septika Utami Saputra, Jepri Sarimawati Sarimawati Sherlya Maydasari Silvia alvionita, Vika Ardita Sundari Aditiya Wanda Rahmadani Zahara Zahara