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All Journal Interaksi : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Publica: Jurnal Pemikiran Administrasi Negara Jurnal Public Relations (J-PR) Petanda : Jurnal Ilmu Komunikasi dan Humaniora SENTRI: Jurnal Riset Ilmiah Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Mahasiswa Komunikasi Cantrik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Bincang Komunikasi Journal of Media and Communication HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Communica : Journal of Communication IJSS: International Journal of Social Jurnal Bahasa Rupa
Tria Patrianti
Konsultan Public Relations Goverment
Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Business Communication Strategies in Building Brand Awareness on the Instagram Account of UMJ Press Academic Publisher Ahmad Noval; Istiaty, Dian; Kusumadiningrat, Syarifuddin Raisul Haq; Patrianti, Tria
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1320

Abstract

The rapid development of digital technology has positioned social media as a strategic channel for organisational communication, including for academic publishers seeking to enhance brand visibility. This study examines how UMJ Press utilises Instagram as a digital communication platform to build brand awareness as an academic publisher. Employing a qualitative case study design, data were collected through in-depth interviews with the Instagram account manager and active followers, participatory observation of feed posts, stories, and reels, and documentation of audience interactions. The data were analysed using thematic analysis to identify recurring patterns related to content strategy, visual identity, interaction management, and audience perceptions of brand recognition and recall. The findings indicate that brand awareness is shaped through consistent visual branding, the dominance of educational and informative content, and active engagement practices that encourage audience interaction. Short video formats (reels) and interactive features (stories) were associated with higher engagement patterns as reflected in audience responses such as shares and saves. Brand recognition emerged through consistent design elements and thematic coherence, while brand recall was reflected in participants’ ability to spontaneously associate UMJ Press with academic publishing activities. This study contributes to the literature by extending Integrated Marketing Communication, Uses and Gratifications Theory, and Social Media Engagement perspectives into the context of academic publishing, a sector that has received limited attention in Instagram-based branding research. The findings suggest that strategically managed Instagram communication can support the development of brand awareness within credibility-driven institutional contexts.
Efektivitas Komunikasi Digital Instagraam @kemendukbangga_bkkbn Program Quick Win: Dengan Pendekatan Social Media Engagement nuroniah, nelly; Utari, Rika; Aini, Jazil Nusaf; Patrianti, Tria; El adawiyah, Sa'diyah
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.11516

Abstract

This study aims to evaluate the effectiveness of Instagram digital communication of the National Population and Family Planning Agency (BKKBN) in supporting the Quick Win Stunting prevention Program through a social media engagement approach. The study used a descriptive qualitative method with digital observation of Instagram accounts @kemendukbangga_bkkbn the period June-November 2025 and analysis of supporting documents. The results of the study show that BKKBN Instagram is effective in increasing the reach and public awareness of stunting issues, characterized by the high number of views, especially from non-follower audiences. However, the engagement that is formed is still dominated by engagement at the cognitive level and has not developed optimally towards affective and behavioral involvement, as can be seen from the stagnation of follower growth and the lack of dialogical interaction. The dominance of working-age and female audiences shows the relevance of the message to policy objectives, but the low involvement of men signals the need for more effective communication strategies. Viewed from the perspective of Two-Way Symmetrical Communication, BKKBN's Instagram communication still tends to be one-way and informative. This study concludes that the success of government digital communication is not only determined by the reach of the message, but also by the quality of continuous dialogical engagement to encourage changes in stunting prevention behavior.
From Coordination to Integration: Explaining Flood Governance Performance in Greater Jakarta’s Ciliwung-Cikeas-Cisadane Watersheds Salam, Rahmat; Izzatusholekha; Patrianti, Tria; Iqbal, Nur Muhamad
Publica: Jurnal Pemikiran Administrasi Negara Vol. 18 No. 1 (2026): Publica
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v18i1.54881

Abstract

This study examines why flood control efforts in Greater Jakarta consistently underperform despite substantial investments and formal coordination mechanisms. Focusing on the Ciliwung, Cikeas, and Cisadane watersheds, it assesses an integrated governance approach framed as "One River, One Planning, One Integrated Management." The study analyzes survey data from 350 residents across seven flood-affected areas using an explanatory sequential mixed-methods design, with coordination capacity, policy integration, and flood governance effectiveness measured through Likert-scale indicators and tested via hierarchical regression and mediation analysis. The quantitative results show that coordination capacity is positively associated with perceived flood governance effectiveness, but its effect declines when policy integration is introduced, indicating a strong mediating role of integration. To explain these patterns, the qualitative phase draws on interviews with environmental agency leadership, a multi-stakeholder focus group discussion, field observations, and policy document review, analyzed through NVivo thematic coding. Five mechanisms consistently explain the integration gap: mandate overlap and organizational silos, spatial planning misalignment, financing and operations–maintenance discontinuities, weak enforcement combined with risk-amplifying public behaviors, and limited interoperability of data and early warning systems.
Co-Authors Aby Bagas, Muhammad Adawiyah, Sa'diyah El Adawiyah, Sa’diyah El Afni , Hana Afzal Faiz, Didar Hadrian Agus Hermanto Ahmad Noval Aini, Jazil Nusaf Akhap, Shela Amelia Anggraeni, Kelly Ayu Astriana Baiti Sinaga Ayu Anjani, Susan Ary Azzahra, Mahadewi Baiti Sinaga, Astriana Cahyaningsih, Chaer Ranie Cecep Effendi Dirgantoro, Ganet El Adawiyah, Sadiyah Eladawiyah, Sa'diyah Faiha Alya Farisal, Umar Hastomo, Rahadian Ilyas, Muhammad Thoriq Iqbal, Nur Muhamad Istiaty, Dian Izzatusholekha Karmanto, Karmanto Kurnia, Dzaky Kusumadiningrat, Syarifuddin Raisul Haq Laurens, Tito Lisnawati, Tamara Mahendra, Ahmad Fajar Mansoer, Faizah Kamilla Maulana, Nicky Muhammad Rifqi Nani Nurani Muksin Nugroho, Farhan nuroniah, nelly Oktaviana Purnamasari Purwakananta, Mohamad Arifin Puspaningtyas, Raden Roro Nadya Puspaningtyas, Raden Roro Nadya Oktaviany Rahmanita Ginting Raida, Astrid Marliana Rika Utari Rusyda, Muhammad Faqih Salam, Rahmat Salsabilla, Salwa Sanggita, Assya Putri Saputra, Aditia Saragih, Rizky Awaluddin SATISPI, EVI Sulistia, Imelda Syahputra, Yudistira Raden Yarnis, Yarnis