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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA PRODUK BAJU PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELISEBAGAI VARIABEL MODERATING Muhammad Holilur Rahman; Riska Ayu Pramesthi; Siti Soeliha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7200

Abstract

This study aims to examine the effect of Service Quality and Price on Consumer Satisfaction through Online Purchase Decision, and to analyze the role of Purchase Intention as a moderating variable on the Tokopedia platform for clothing products among students of the Faculty of Economics at Abdurachman Saleh University Situbondo. This research is quantitative with an associative approach. Data were collected through questionnaires distributed to 88 student respondents who have purchased clothing online via Tokopedia. The data were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Square (PLS) approach, assisted by SmartPLS 3.0 software. The results show that Service Quality and Price have a positive and significant effect on Online Purchase Decision and Consumer Satisfaction. Online Purchase Decision also significantly influences Consumer Satisfaction. Furthermore, Purchase Intention as a moderating variable strengthens the relationship between Online Purchase Decision and Consumer Satisfaction.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO JAKARTA FASHION SUPER MODEL DI SITUBONDO M Imam Muzemmil; Riska Ayu Pramesthi; Ida Subaida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7210

Abstract

This study aims to analyze the influence of product quality, trust, and location on purchase decisions with buying interest as an intervening variable at Jakarta Fashion Super Model Store in Situbondo. The research method used is quantitative with a survey approach. The sampling technique applied is purposive sampling with 94 respondents. Data analysis was conducted using SmartPLS 3.0. The results show that product quality, trust, and location have a positive and significant effect on both buying interest and purchase decisions. Furthermore, buying interest significantly influences purchase decisions. The study also finds that buying interest significantly mediates the effect of product quality, trust, and location on purchase decisions. These findings highlight the importance of those factors in improving consumer purchasing decisions.
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI SMP NEGERI 1 DAN 2 MANGARAN KABUPATEN SITUBONDO Vika Khairina; Riska Ayu Pramesthi; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6949

Abstract

Human resources (HR) are a crucial element that plays a role in supporting institutions to achieve their goals and carry out their functions. HR is also a determining factor in the success of an organization or company in achieving predetermined targets. The purpose of this study was to analyze and test the influence of Leadership, Work Discipline and Work Environment on Teacher Performance through Job Satisfaction as an Intervening Variable at SMP Negeri 1 and 2 Mangaran. The target population in this study were ASN teachers at SMP Negeri 1 and 2 Mangaran who were respondents totaling 33 people. The sampling technique was simple random sampling. The data analysis and hypothesis testing in the study using Structural Equation Model–Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Leadership does not have a significant positive effect on Job Satisfaction, Leadership does not have a significant positive effect on Performance, Work discipline has a positive but insignificant effect on Job Satisfaction, Work discipline has a positive but insignificant effect on Performance, Work environment has a significant negative effect on Job Satisfaction, Work environment has a positive but insignificant effect on Performance and Job satisfaction has a positive but insignificant effect on Performance. Then, the results of the indirect influence hypothesis test show that the variables Leadership on Performance through Job Satisfaction do not have a significant positive effect, Work discipline on Performance through Job Satisfaction has a positive but insignificant effect, and Work environment on Performance through Job Satisfaction does not have a significant positive effect.
HUBUNGAN KEPEMIMPINAN KARISMATIK, KEDISIPLINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DP3AP2KB SITUBONDO MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Siri Izzah; Lusiana Tulhusnah; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7037

Abstract

Children are a gift and blessing from God Almighty that must always be maintained. This is because children have dignity and rights as human beings that are inherent in them. In the life of the nation and state, children are the future of the nation and the next generation of the nation's struggle for ideals. Department of Women's Empowerment, Child Protection, Population Control, and Family Planning. The task of DP3AP2KB is to assist the Regent in carrying out government affairs in the field of Women's Empowerment and Child Protection, Population Control, Family Planning (DP3AP2KB). To carry out its duties, DP3AP2KB has functions including formulating policies, implementing policies, implementing evaluations and reporting, implementing administration in accordance with the scope of its duties and implementing other functions given by the Regent related to its duties and functions. The purpose of this study is to analyze and test the Influence of Charismatic Leadership, Discipline and Work Environment on Employee Performance at DP3AP2KB Situbondo Through Job Satisfaction as an Intervening Variable. This research is a quantitative study. The population used in this study was 35 employees other than leaders. The sampling technique used simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that Charismatic Leadership has a significant positive effect on Job Satisfaction. Discipline has a significant positive effect on Job Satisfaction. The work environment has a positive but insignificant effect on Job Satisfaction. Charismatic Leadership has a positive but insignificant effect on Performance. Discipline has a significant negative effect on Performance. The work environment has a positive but insignificant effect on Performance. Job satisfaction has a significant positive effect on Performance. The results of the indirect influence hypothesis test show that the Charismatic Leadership variable on Performance through Job Satisfaction has a significant positive effect. Discipline on Performance through Job Satisfaction has a significant positive effect. Work environment on Performance through Job Satisfaction has a positive but not significant effect.
PENGARUH KUALITAS PELAYANAN ONLINE CUSTOMER REVIEW DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Pembeli Online Tokopedia di Czyan Store) Liranti Aranida Hernadi; Lusiana Tulhusnah; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7059

Abstract

This study aims to analyze the influence of service quality, online customer reviews, and social media promotion on purchase decisions through purchase intention as an intervening variable (A Study on Online Buyers of Czyan Store on Tokopedia). The research employed a quantitative approach using a survey method with questionnaires distributed to 80 respondents. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that service quality has a significant positive effect on purchase intention. Online customer reviews have a positive but not significant effect on purchase intention. Social media promotion has a significant positive effect on purchase intention. Service quality has a positive but not significant effect on purchase decisions. Online customer reviews also show a positive, albeit non-significant, effect on purchase decisions. Similarly, social media promotion has a positive but not significant effect on purchase decisions. Purchase intention has a significant positive effect on purchase decisions. Furthermore, service quality has a significant positive impact on purchase decisions, influencing purchase intention. Online customer reviews have a positive but non-significant effect on purchase decisions, influencing purchase intention. Social media promotion has a significant positive impact on purchase decisions, influencing purchase intention.
PENGARUH KEPERCAYAAN, KETERSEDIAAN PRODUK, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SUSI DI DESA BALUNG SITUBONDO Miftah Farhan Ramadani; Mohammad Yahya Arief; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8845

Abstract

Grocery and wholesale stores are important elements in driving the local economy that not only maintain the availability of basic necessities at affordable prices. The purpose of this study is to analyze and test the influence of Trust, Product Availability, and Word of Mouth on Consumer Satisfaction Through Purchasing Decisions as Intervening Variables at Susi Shop in Balung Village, Situbondo. The sampling technique used Non-Probability Sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Trust has a significant positive effect on Purchasing Decisions, Product Availability has a significant positive effect on Purchasing Decisions, Word of Mouth has a significant positive effect on Consumer Satisfaction, Trust has a significant positive effect on Consumer Satisfaction, Product Availability has a significant effect on Consumer Satisfaction, Word of Mouth has a positive but not significant effect on Consumer Satisfaction, The results of the indirect influence hypothesis test show that the Trust variable on Consumer Satisfaction through Purchasing Decisions has a positive but not significant effect, Product Availability on Consumer Satisfaction through Purchasing Decisions has a positive but not significant effect, Word of Mouth on Consumer Satisfaction through Purchasing Decisions has a positive but not significant effect.
PENGARUH KUALITAS PRODUK, PROMOSI ONLINE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN LIVINT THRIF DI SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Sindi Dayu Maisyaroh; Riska Ayu Pramesthi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7060

Abstract

This study aims to determine the effect of product quality, online promotions, and service quality on purchasing decisions at Livint Thrift in Situbondo, with purchase intention as an intervening variable. The growing thrift business and intense competition have encouraged businesses to implement effective marketing strategies. This study employed a quantitative approach with a survey method, distributing questionnaires to 99 respondents, who were Livint Thrift consumers. Data analysis used Structural Equation Modeling (SEM) with the assistance of SmartPLS 3.0 software. The results showed that product quality, online promotions, and service quality had a positive and significant effect on purchase intention and purchase decisions. Furthermore, purchase intention proved to be an intervening variable, strengthening the influence of the three independent variables on purchase decisions. These findings are expected to provide input for Livint Thrift in formulating more effective marketing strategies to increase its business competitiveness.
HUBUNGAN KUALITAS SDM, KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. FEVA INDONESIA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING M Risqi Pratama; Randika Fandiyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6960

Abstract

Human resources (HR) are a vital component within a company. Factors that influence HR include competence, career development, and work motivation. This study aims to examine and analyze both the direct effects of human resource quality, competence, and career development on employee performance, as well as their indirect effects through work motivation. The research was conducted at PT. Feva Indonesia conducted a study with a sample of 36 field employees selected using total sampling, where the entire population was used as the sample. The unit of analysis is PT. Feva Indonesia, focusing on employees in operational roles as respondents. Data analysis and hypothesis testing were carried out using the Partial Least Squares (PLS) approach with SmartPLS 3.0 software. The results indicate that human resource quality has a significant positive effect on motivation. Competence has a positive but insignificant effect on motivation. Career development has a significant positive effect on motivation. Human resource quality has a positive but insignificant effect on performance. Competence has a significant positive effect on performance. Career development has a significant positive effect on performance. Motivation has a positive but insignificant effect on performance. Additionally, human resource quality, competence, and career development each have a positive but insignificant indirect effect on performance through motivation.
PENGARUH KOMPENSASI, LOYALITAS KARYAWAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA MELALUI PRODUKTIVITAS KARYAWAN SEBAGAI VARIABEL INTERVENING DI J&T CARGO BESUKI Subro Wahyu Nurcahyo; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7170

Abstract

Human resources (HR) are essential assets that significantly influence organizational success. This research seeks to examine how compensation, employee loyalty, and the work environment affect employee performance, both directly and indirectly through the mediating role of employee productivity. The study was carried out at J&T Cargo Besuki utilizing a quantitative research method. Data were gathered through surveys using questionnaires distributed to 30 participants, selected using a total sampling technique, which included the entire population. Data analysis and hypothesis testing were conducted using the Partial Least Squares (PLS) approach with the aid of SmartPLS 3.0 software. The findings demonstrate that compensation has a positive but statistically insignificant impact on employee performance. Similarly, employee loyalty shows a positive yet non-significant effect. In contrast, the work environment has a significant and positive influence on performance. In terms of productivity, both compensation and employee loyalty contribute positively but not significantly, whereas the work environment has a meaningful positive effect. Furthermore, employee productivity itself exerts a positive but statistically insignificant influence on performance. The indirect effects of compensation, loyalty, and the work environment on performance—mediated by productivity—are positive, though not statistically significant. These results indicate that while compensation and loyalty play supportive roles, they may not effectively enhance performance without a favorable work environment. Among the variables examined, the work environment is identified as the most impactful factor in boosting both productivity and employee performance. This research underscores the critical need for a positive and supportive workplace atmosphere to optimize employee effectiveness and organizational outcomes.
PENGARUH PRODUCT QUALITY, BRAND AWARENESS DAN PRICE DISCOUNT TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BAKSO LAVA SITUBONDO Fagil Ali Farel Rullah; Riska Ayu Pramesthi; Muhammad Iqbal Anshory
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7225

Abstract

The purpose of this study is to determine the effect of product quality, brand awareness, and price discount on repurchase intention through consumer satisfaction as an intervening variable at Bakso Lava Situbondo. The sampling technique used in this study is simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that product quality has a positive and significant effect on consumer satisfaction. Brand awareness has a significant effect on consumer satisfaction. Price discount has a negative but insignificant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase intention, brand awareness has a negative and insignificant effect on repurchase intention, price discount has a positive and significant effect on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product quality has a positive and significant effect on repurchase intention through consumer satisfaction, brand awareness has a negative and insignificant effect on repurchase intention through consumer satisfaction, price discount has a negative and insignificant effect on repurchase intention through consumer satisfaction.