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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Siti Soeliha
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PRODUK, PRICE, DAN PERAN PEMASARAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KERUPUK INUL BUNDA UPI DI TANJUNG GLUGUR SITUBONDO Moh Taifur; Siti Soeliha; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.9369

Abstract

This study aims to examine the effect of Product Quality, Price, and Marketing Role on Repurchase Intention through Customer Satisfaction at Kerupuk Inul Bunda Upi in Tanjung Glugur, Situbondo. This study employed a quantitative method with a non-probability sampling technique using a purposive sampling approach involving 105 respondents. Data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS 3.0. The analytical methods included convergent validity testing, reliability testing, classical assumption testing, goodness of fit testing, coefficient of determination testing, structural equation analysis (inner model), and hypothesis testing. The results showed that Product Quality, Price, and Marketing Role had a positive and significant effect on Customer Satisfaction. Product Quality and Price had a positive and significant effect on Repurchase Intention, while Marketing Role had a positive but insignificant effect on Repurchase Intention. Customer Satisfaction had a positive and significant effect on Repurchase Intention. The indirect effect testing showed that Product Quality, Price, and Marketing Role had a positive and significant effect on Repurchase Intention through Customer Satisfaction. These findings indicate that consumer experience plays an important role in encouraging repeat purchases. Therefore, maintaining product quality, setting prices that are appropriate to the benefits and quality provided, and improving marketing activities that create positive consumer experiences should be carried out consistently to maintain Customer Satisfaction and increase Repurchase Intention.
PENGARUH BRAND IMAGE, ULASAN ONLINE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PRODUK PARFUM POSH PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Siti Aulanda; Riska Ayu Pramesthi; Siti Soeliha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 8 (2026): AGUSTUS 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i8.8919

Abstract

The Influence of Brand Image, Online Reviews and Product Quality on Purchasing Decisions through Purchase Intention of Posh Perfume Products among Students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo. The development of digital technology has changed consumer behavior in obtaining information before making a purchase. Consumers tend to consider brand image, online reviews, and product quality as the basis for determining purchase intention and purchasing decisions. This phenomenon also occurs among students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo in buying Posh perfume products. This study aims to analyze and examine the influence of brand image, online reviews, and product quality on purchasing decisions through purchase intention of Posh perfume products among students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo. This research is quantitative research with an explanatory approach. The population of this study was students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo who use Posh perfume products. The sampling technique used purposive sampling. Data analysis and hypothesis testing were carried out using the Structural Equation Model–Partial Least Square (PLS-SEM). The results showed that brand image and product quality had a significant effect on purchase intention, while online reviews did not have a significant effect on purchase intention. In purchasing decisions, online reviews had a significant effect, while brand image, product quality, and purchase intention did not have a significant effect. The results of indirect effect testing showed that purchase intention was not able to mediate the influence of brand image, online reviews, and product quality on purchasing decisions of Posh perfume products. The findings of this study indicate that online reviews become a more dominant factor in influencing purchasing decisions, while brand image and product quality play a greater role in increasing consumer purchase intention.
Co-Authors Abelia Putri Salsabilla Achmad Anas Ahmad Bondan Baikuni Alfiatur Rosida Andina Mayangsari Ayu Dita Windra Ciptasari Bagas Marta Wahyuda Balqis Raudhatul Jannah Chepy Wanda Kusuma Edy Kusnadi Hamdun Febri Ariyantiningsih Halimatus Sa’diah Hamseh Wulandasari Hendra Syahputra Hotijah Husnul Hikmah Ifan Susianto Ika Wahyuni Khoirur Roziqin Lusiana Tulhusnah M. Thoifur Ibnu Fajar Mahabbatin Nafila Malik Fahri Mustofa Miftahur Rasyid minullah minullah Moch Syamsul Arifin Moh Taifur Moh. Abu Naim Moh. Nuril Huda Mohammad Yahya Arief Muhammad Holilur Rahman Muhammad Ikbal Muhammad Rayhan Hidayat Novie Wijayanto Nurul Avidhah Elhany Nurul Fajrin Imaningrum Rafi Ahmadi Randika Fandiyanto Rico Arif Pratama Riska Ayu Pramesthi Risqi Fathor Rozi Sari, Rini Kartika Siti Aulanda Sofia Laili Ramadhania Wiwik Sri Untari Yan Parta Wijaya Yoana Imelda Kartika Yudha Praja Yuni Kartika Sari Zidane Aji Wijaya