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Nova Mustika, Nova
Universitas Perintis Indonesia
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FAKTOR YANG MEMPENGARUHI NIAT MENGGUNAKAN APLIKASI BELANJA SELULER DI KALANGAN GENERASI X: PENDEKATAN DENGAN APLIKASI UTAUT Rafnelly Rafki; Rinda Lestari; Nofriadi Nofriadi; Yolanda Oktarina; Nova Mustika
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.1425

Abstract

Currently, the development of digital technology has an influence on all human lives, including shopping problems, namely online shopping applications. A lot of research has been done to study it, but there hasn't been much study of the factors that influence the intention to use online apps in generation X. So the purpose of this study is to study the factors that influence the intention to use mobile shopping applications among generation x, using the UTAUT application approach The method used is the UTAUT Model (Unified Theory of Acceptance and Use of Technology), the Integrated Theory of Acceptance and Use of Technology. The UTAUT model is used to be applied to the context of mobile shopping application use among Generation X. This research is a survey research using questionnaires as a data collection instrument. The sample is the Generation X Group who use smartphones and often do online shopping transactions. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). subjective norms, and 4). perception of quality. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). security, and 4). l. It can be concluded that the most significant factors in influencing the intention to use mobile shopping apps among Generation X are in terms of ease of use. This can be the basis for designing more effective marketing and promotion strategies for mobile shopping application service providers, and can help increase user satisfaction and strengthen consumer loyalty.
Co-Authors Almurdi Anggun Shophia Asmul, Ali BA Martinus Cahya, Nafisha Kania Delpa, Delpa Fitriani, Silvi Amelia Fitriyah, Rifkah Ghufran Aulia Hanifah, Anggini Harleni, Harleni Hasnidahlena Indrayati, Sri Indriyani, Fitri Intan Karlina Lestari, Rinda Marisa Marisa Natrio, Yeyep Nofriadi Nofriadi Nofriadi Nofriadi Nurhaida Nurhaida Nurjulika, Siti Nurkholifiah, Siti Shofiah Oktarina, Yolanda Putri Dian Afrinda Putri, Siti Nurmalia Rafki, Rafnelly Rafki, Rafnelly Rinda Lestari Saputri, Citra Aura Suryani Suryani Utami, Anggun Retno Yolanda Oktarina Yolanda Oktarina Yustitia Akbar Zaelanti, Puteri Alfiah