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All Journal Jurnal Kajian Manajemen Bisnis Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Kajian Pendidikan Ekonomi Jurnal Riset Manajemen Bisnis dan Publik Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Info Sains : Informatika dan Sains Marketing Management Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Manaruko: Jurnal Pengabdian Masyarakat

Susi Evanita

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Author-ID : 3421640

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document

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Advertising, celebrity and the effect to purchase intention of Camera Canon Mirrorless M50 Ressa Fahlevi; Susi Evanita; Whyosi Septrizola
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study aims to analyze: (1) The effect of advertising on consumer buying interest for Canon Mirrorless M50 cameras in Padang City. (2) The effect of commercials on consumer buying interest for the Canon Mirrorless M50 camera in Padang City.This research is a causative research. The population in this study are people in the city of Padang who have seen the Canon Mirrorless M50 camera advertisement on YouTube with a sample of 100 people. The sampling technique used was accidental sampling technique which is a non-probability sampling method. The types of data in this study are primary and secondary data. Data analysis using multiple regression analysis test.The results of this study indicate that: 1) Advertising has a significant effect on consumer buying interest for the Canon Mirrorless M50 camera in the community in Padang City, 2) Star advertisements have a significant effect on consumer purchase interest for the Canon Mirrorless M50 camera in the community in Padang City.

The influence of social media marketing and e-word of mouth in building purchase intention of kopibanaxfallenskitchen mediated by brand image. Afdhal Mulya Putta; Susi Evanita
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

The purpose of this study is to analyze the extent to which the influence of Social Media Marketing and e-word of mouth in building purchase intention mediated brand image. A The point of this study is: (1) This a direct and up to and positive effect amongsocial media and purchase intention on Kopibanaxfallenskitchen. (2) There is a direct and significant and positive influence between Electronic Word of Mouth and purchase intention on the Kopibanaxfallenskitchen object. (3) This a direct andup to and positive effect amongsocial media and brand image on Kopibanaxfallenskitchen. (4) There is a direct and significant and positive influence between electronic wordof mouth and brand image in Kopibanaxfallenskitchen. (5) there is a direct and significant and positive effect between brand image and purchase intention on Kopibanaxfallenskitchen. This means that Kopibanaxfallenskitchen consumers feel that the Kopibanaxfallenskitchen brand image can influence and increase their desire to buy the culinary. (6) There is an indirect and significant and positive influence between social media and purchase intention through brand image on Kopibanaxfallenskitchen.

Co-Authors Abror - Afdhal Mulya Putta Amrullah Amrullah Amzah M Bustari Muchtar cici yulihendri Dina Aulia Eliya Pebriyeni Febrina, Suci Friyatmi Friyatmi Friyatmi Gampo Haryono Hendri Dodi Herru Rachman Indrayuda Indrayuda Khairul Hidayat Mir'atil Isnaini Muhammad Isa Okki Trinanda Putri, Osi Hayuni Ressa Fahlevi Rita Syofyan Sri Arita Thaibah Thaibah Wahyu Erdalina Whyosi Septrizola Wyanet Putri Alisha Zul Asri Zul Fahmi

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Journal : Marketing Management Studies