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All Journal International Journal of Artificial Intelligence Research Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS STI Policy and Management Journal Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Administrative and Sosial Science (JASS) Journal of Training and Community Service Adpertisi Golden Ratio of Data in Summary Journal of Management and Social Sciences Journal Metaverse Adpertisi Masterpiece Journal Society Service Insight Global Review of Tourism and Social Sciences Maneggio Leges Privatae INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
St. Hatidja
STIE AMKOP Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN GALESONG UTARA Adrianus Parenden; ST. Hatidja
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 3 No. 1 (2022): Januari : Journal of Administrative and Sosial Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v3i1.104

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh disiplin kerja dan budaya organisasi terhadap kinerja pegawai pada Kantor Kecamatan Galesong Utara. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif. Sumber data yang digunakan dalam penelitian ini yaitu data primer dan data sekunder. Metode analisis yang digunakan adalah deskriptif linear berganda, koefisien korelasi, koefisien determinasi, uji-t, dan uji-f. Hasil penelitian menunjukkan bahwa regresi linear berganda 3.453 + 0,429X1 + 0,467X2, koefisien korelasi (r): 0,767, koefisien determinasi (r2): 0,588, uji-t dengan hasil t-hitung: 2,859 > t-tabel 2,051, t-hitung: 3,972 > t-tabel 2,051 dan uji f dengan hasil f-hitung : 19,278> f-tabel 3,35 sehingga diketahui bahwa terdapat hubungan positif dan signifikan antara disiplin kerja dan budaya organisasi terhadap kinerja pegawai pada Kantor Kecamatan Galesong Utara.
Marketing Strategy for Processed Nira Products in Timbuseng Village, Gowa Regency Ninik Lantara; Andi Dorawati; St. Hatidja; Masmarulan; Hidayah
Masterpiece Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/pw97n748

Abstract

The Marketing Strategy Training for Processed Palm Sugar Products aims to enhance partners' knowledge and strengthen the capacity of business actors in marketing their products effectively and competitively. Processed palm sugar products, such as palm sugar, syrup, and fermented beverages, have significant market potential due to their natural composition and high nutritional value. However, many business actors face challenges, including a lack of understanding of modern marketing strategies, limited product innovation, and restricted market access. This training covers essential topics such as marketing fundamentals, branding strategies, digital marketing, product and packaging innovation, and distribution management. Participants learn how to build a strong brand, leverage social media and online marketplaces for promotion, and develop a structured marketing plan. Through an interactive approach, participants engage in simulations and group discussions to apply the knowledge they have acquired. The training results indicate an improvement in participants' understanding of marketing principles, their ability to innovate products, and their skills in utilizing digital technology to expand market reach. This initiative is expected to help business actors enhance the competitiveness of processed palm sugar products, broaden their marketing networks, and contribute to local economic growth.
Customer Service Management Strategies In The E-Commerce Era: Enhancing Customer Loyalty Through Digital Experiences Jamaluddin; Roslina Alam; St. Hatidja; Lina Mariana
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8savq47

Abstract

This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively. This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. Personalization of marketing strategies can improve message relevance and customer experience, while digital loyalty programs provide incentives that drive engagement and strengthen customer relationships. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT SANI GALESONG JAYA Adrianus Parenden; ST. Hatidja; Lina Mariana
Journal of Management and Social Sciences Vol. 1 No. 2 (2022): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1301.216 KB) | DOI: 10.55606/jimas.v1i2.105

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan pada PT. Sani Galesong Jaya. Penelitian ini menggunakan jenis data kualitatif dan kuantitatif serta sumber data primer dan sekunder dengan jumlah sampel 40 orang, metode analisis yang digunakan adalah analisis deskriptif yaitu instrumen skala liker, interval ideal dan skor aktual, dan analisis statistik yaitu regresi linear berganda, koefisien korelasi, koefisien determinasi serta uji t dan uji f. Dimana hasil penelitian diperoleh bahwa kepemimpinan mencapai 84,0% dengan kriteria sangat baik dan motivasi kerja mencapai 82,5% dengan kriteria sangat baik, kinerja mencapai 84,9% dengan kriteria sangat baik. Selanjutnya persamaan regresi linear berganda diperoleh Y= 5,981+ 0,353+ 0,508+e. koefisien korelasi (r)= sebesar 0,724 atau 72,4% yang berarti dalam kriteria kuat, kemudian diperoleh hasil determinasi yaitu 0,705 atau 70,5% uji t kepemimpinan terhadap kinerja yaitu, t hitung lebih besar > t tabel (3,272>2.02439). Uji f dengan hasil F hitung > F tabel atau 44,168> 3,25 sehingga dapat disimpulkan bahwa kepemimpinan dan motivasi kerja berpengaruh terhadap kinerja karyawan pada PT. Sani Galesong jaya.
Pengaruh Kompetensi Teknis Dan Komitmen Organisasi Terhadap Kerja Guru Dimediasi Efikasi Diri Pada Madrasah Aliyah Madani Alauddin Kabupaten Gowa Tacong, Samrawati; Echdar, Saban; St. Hatidja
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol. 8 No. 1 (2026): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v8i1.16383

Abstract

Purpose – This study aims to analyze the role of technical competence and organizational commitment in enhancing teacher performance through the mediating role of self efficacy within the context of sustainable Sharia educational management.. Method – This study employs a quantitative approach using a saturated sampling technique involving 105 teachers at Madrasah Aliyah Madani Alauddin, Gowa Regency, Indonesia. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM PLS). The analysis evaluates both direct and indirect relationships among the variables. Findings – The findings indicate that technical competence and organizational commitment significantly influence teacher performance both directly and indirectly through self efficacy. Technical competence significantly strengthens teachers’ confidence in performing instructional tasks, while organizational commitment fosters psychological attachment and responsibility toward institutional goals. Self efficacy plays a mediating role by strengthening the impact of both competence and organizational commitment on teacher performance.. Implication – These findings highlight the importance of integrating professional competence development, organizational commitment, and psychological empowerment in building sustainable Sharia educational management. Strengthening these dimensions contributes to improving teacher professionalism and sustaining the performance of Islamic educational institutions.
ARTIFICIAL INTELLIGENCE TECHNOLOGY AS A DRIVER OF INVESTMENT AND ECONOMIC INNOVATION St. Hatidja; Jamaluddin Jamaluddin; Ida Ilmiah Mursidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the impact of artificial intelligence (AI) technology on investment promotion and encouragement of economic innovation. The purpose of this study is to understand the dynamics in which AI serves as a catalyst for economic growth and modern industrial transformation. The research method used in this study is literature review. The results show that a coordinated approach between these stakeholders is important to maximize the economic potential of AI technologies, while also taking into account the ethical, privacy, and security challenges that arise. This research contributes to a broader understanding of the transformative impact of AI on the global economy and offers strategic guidance for the integration of this innovative technology into the economy of the future.
MODERN CONTRACT LAW: DYNAMICS OF AGREEMENTS IN THE ERA OF ECONOMIC DIGITALIZATION Adnan Lira; St Hatidja
Leges Privatae Vol. 2 No. 6 (2026): APRIL - JOY
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/065q7k73

Abstract

The digitalization of the economy has revolutionized the way humans interact legally, particularly in the formation and implementation of agreements. The rapid development of information technology has given rise to new transaction models that cannot always be adequately accommodated by the Civil Code (KUHPerdata), which was created in the 19th century. This article examines in depth the dynamics of the transformation of contract law in the context of economic digitalization, including aspects of the validity of electronic contracts, the legal status of blockchain-based smart contracts, consumer protection in the digital trade ecosystem, and the challenges of jurisdiction and choice of law in cross-border digital transactions. Using normative legal research methods through statutory, conceptual, and comparative law approaches, this study concludes that Indonesia's contract law framework requires systemic modernization that includes formal recognition of algorithmic contracts, revision of the concept of agreement in the context of digital interfaces, strengthening the principle of proportionality in electronic adhesion contracts, and establishing a dispute resolution mechanism that is responsive to the unique characteristics of digital transactions. Recommendations include the establishment of a comprehensive national contract law, strengthening technical regulations in the field of electronic signatures, and harmonizing the law with international standards UNCITRAL.
Employee Excellence and Workplace Diversity: Key Drivers of Satisfaction, Retention, and Brand Success in Ethnic Restaurants St Hatidja; Bahtiar; Lina Mariana; Tai Minh Quach
Global Review of Tourism and Social Sciences Vol. 1 No. 2 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i2.319

Abstract

This study investigates how employee skills and workplace diversity influence customer satisfaction, brand awareness, and employee retention in Indonesian restaurants in Taiwan. Using Structural Equation Modeling (SEM), the research explores the direct and indirect effects of these variables, with customer satisfaction acting as a crucial mediator. The findings highlight that employee skills significantly enhance customer satisfaction, which directly strengthens brand awareness and customer retention. Likewise, workplace diversity enriches customer experience, improving satisfaction and broadening brand reach. Notably, customer satisfaction mediates the relationships between employee skills, workplace diversity, and retention, underscoring its pivotal role in linking workforce dynamics to business outcomes. This paper contributes to Human Capital Theory and Social Exchange Theory, emphasizing the strategic value of developing employee skills and fostering workplace diversity. Practical implications suggest that restaurant owners should invest in training programs and inclusive workplace policies to enhance customer experience, build brand loyalty, and reduce employee turnover, ultimately driving business success.
Co-Authors Abubakar, Herminawaty Aditya Halim Perdana Kusuma Putra Putra Adrianus Parenden Adrianus Parenden Ahmad Firdaus Amnah Hadi Andi Dorawati Apiaty K Amin Apiaty Kamaluddin Aptiaty Kamaluddin Arsyad Paweroi Azizurrohman, Muhammad Bahtiar Ekafadly Jusuf Fauzi, Rizal Ula Ananra Hasniati Hasniati Hernita Hidayah Hidayat Marmin Hudaeni, Nurul I Gede Arya Pering Arimbawa Ida Ilmiah Mursidin Jamaluddin Jamaluddin Jamaluddin Lina - Mariana, Lina - M Adnan Lira Masmarulan Ninik Lantara Oktora, Ria Roslina Alam Saban Echdar Santosa, Tomi Apra St. Syahriati Suhardi Suhardi Syahribulan Syahribulan, Syahribulan Syarifuddin Syarifuddin Syarifuddin Tacong, Samrawati Tai Minh Quach Thaha, Salmiyah Wagiman S