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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Pengabdian kepada Masyarakat Scientium Management Review The Scientia Journal of Economics Issues Scientia Human Capital and Organizational Behavior Journal of Entrepreneurship and Financial Technology
Nuraeni Kadir
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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CREDIT BUSINESS STRATEGY OF REGIONAL DEVELOPMENT BANK IN THE FACE OF TECHNOLOGICAL DISRUPTION (CASE STUDY: PT. BANK SULSELBAR) Muhammad Daefnur Hafsir; Nurdin Brasit; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.485

Abstract

The purpose of this study intends to answer the formulation of the problem is to find out the side of the credit segment affected by P2P lending. The next goal is to identify and evaluate factors included in the internal and external environment in determining credit business development strategies at PT. Bank Sulselbar and determine the use of effective methods be developed at PT. Bank Sulselbar. This research is a type of qualitative research on strategic design. This research is designed to direct managerial strategy decisions at PT Bank Sulselbar based on scientific analysis and argumentation. Based on the results of QSPM matrix analysis, the right strategy that can be carried out for PT Bank Sulselbar is to conduct market development, followed by product development. The results of the study on the formulation of corporate strategies that have been presented in this research, it is expected to help encourage a more in-depth study of the field of strategy management, especially in the field of corporate strategy formulation.
Pengaruh Digital Marketing dan Merchandise Mix Terhadap Kepuasan Konsumen Melalui Kualitas Pelayanan pada Departement Store Kharisma Austin Makaba; Nuraeni Kadir; Abdul Razak Munir
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.1122

Abstract

Abstrak Pandemi Covid-19 membatasi Mobilitas dan Aktivitas kita sebagai masyarakat tak terkecuali berbagai bisnis. Saat ini berbagai sector ekonomi sedang mengalami kelesuan, satu diantaranya dari sector perdagangan seperti bisnis ritel yaitu Departement Store yang sekarang sedang berjuang menghadapi penurunan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Merchandise Mix terhadap Kepuasan Konsumen melalui Kualitas Pelayanan pada Ramayana Departement Store. Sampel dalam penelitian ini sebanyak 384 responden yang merupakan konsumen yang pernah melakukan transaksi baik elektronik maupun konvensional minimal 2 kali serta mengetahui dan sering melihat informasi mengenai ramayana department store di berbagai media. Analisis data dalam penelitian ini menggunakan Path Analysis, Uji T dan Sobel Test. Hasil penelitian menunjukkan bahwa Digital Marketing tidak berpengaruh signifikan secara langsung terhadap kepuasan konsumen sedangkan Variabel Merchandise Mix berpengaruh secara langsung namun kurang signifikan terhadap kepuasan konsumen begitupun juga secara parsial kedua variabel tersebut tidak berpengaruh terhadap Kepuasan konsumen. Hasil penelitian ini juga menunjukkan bahwa Variabel Digital marketing dan Merchandise Mix berpengaruh signifikan secara tidak langsung terhadap kepuasan konsumen melalui kualitas pelayanan. Kata Kunci: Digital Marketing, Merchandise Mix, Kualitas Pelayanan, Kepuasan Konsumen Abstract The COVID-19 pandemic limits our mobility and activities as a society, including various businesses. Nowadays, various economic sectors are experiencing declines, including the trade sector. Retail business, such as the Department Store is currently struggling with declining sales. The objective of this study was to analyze the effect of Digital Marketing and Merchandise Mix on Customer Satisfaction through Service Quality at Ramayana Department Store. The samples in this study were 384 respondents. They were customers who had made electronic and conventional transactions at least 2 times. They also knew and often saw information about Ramayana Department Store in various media. Data analysis used Path Analysis, T-Test, and Sobel Test. The results found that Digital Marketing has an insignificant direct effect on customer satisfaction. Meanwhile, the Merchandise Mix variable has a direct but less significant effect on customer satisfaction. Partially, the two variables do not affect customer satisfaction. The results of this study also found that the Digital marketing and Merchandise Mix variables have a significant indirect effect on customer satisfaction through service quality. Keywords: Digital Marketing, Merchandise Mix, Service Quality, Customer Satisfaction
Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Melalui Kesadaran Merek Lumier Skincare Dimasa Pandemi Covid –19 Andi Furqan Ashari Rahman; Indrianty Sudirman; Nuraeni Kadir
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1968

Abstract

Abstrak Covid – 19 telah mengubah dunia, terutama gaya hidup masyarakat. Salah satunya adalah aktivitas pembelian. Bentuk transisi offline menjadi online. Penelitian ini telah melangkah maju dengan memasukkan dalam penelitian analisis pengaruh pemasaran digital terhadap keputusan pembelian periode covid – 19 pada Lumier skincare baik langsung mauput tidak langsung. Jumlah sampel merupakan pelanggan Lumier Skincare pada masa pandemi covid – 19 di Indonesia pada bulan maret 2020 – September 2021 sebanyak 385 orang. Dengan menggunakan teknik analisis jalur program smartPLS. Hasil Studi penelitian mengetahui bagaimana variabel pemasaran digital mempengaruhi keputusan pembelian melalui kesadaran merek secara signifikan, dan juga membantu memahami saling ketergantungan dan tingkat pengaruh antara elemen-elemen tersebut, yang dapat membantu manajer pemasaran untuk menyiapkan rencana, strategi, dan praktik baik yang meningkatkan penjualan dalam situasi pandemi covid – 19. Kata kunci: pemasaran digital; kesadaran merek; Keputusan Pembelian; pandemi covid-19 Abstract Covid-19 has changed the world, especially people's lifestyles. One of them is purchasing activity. The offline to online transition form. This research has stepped forward by including in research the analysis of the influence of digital marketing on purchasing decisions during the covid-19 period on Lumier skincare both directly and indirectly. The number of samples were Lumier Skincare customers during the covid-19 pandemic in Indonesia in March 2020 - September 2021 as many as 385 people. By using the smartPLS program path analysis technique. Results The research study finds out how digital marketing variables significantly influence purchasing decisions through brand awareness, and also helps to understand the interdependence and degree of influence between these elements, which can help marketing managers to prepare plans, strategies and good practices that increase sales in Covid-19 pandemic situation. Keywords: Digital Marketing; Brand Awareness; Purchasing Decision; Covid-19 Pandemic
The Effect of Electronic Word of Mouth and Social Media on the Decision to Visiting With Destination Image as a Mediating Variable Inna Mutmainna Cahyani Thahir; Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Business Strategy Vol 3 No 3 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i3.472

Abstract

This study aims to determine the effect of electronic word of mouth and social media on the decision to visit Kemeparekraf's Youtube channel subscribers with destination image as a mediating variable. The study applied purposive sampling. Questionnaire distributed to 85 respondents using a five-Likert scale. Path analysis test is evaluated using SPSS version 21 program. The result shows that electronic word of mouth had a positive and significant effect on destination image and has the same effect on visiting decisions. Social media has a positive and significant effect on the image of the destination and on the decision to visit. The image of the organization's destination has a positive effect on the decision to visit. Both electronic word of mouth and social media show an effect on nurse performance through destination image.
THE ROLE OF INNOVATION IN CREATING DIFFERENCE THROUGH MARKETING STRATEGY Mukhlisah; Nuraeni Kadir
Scientia Human Capital and Organizational Behavior Vol. 2 No. 1 (2023): Scientia Human Capital and Organizational Behavior
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/shcob.v2i1.413

Abstract

This study presents an overview of the role of innovation in creating differentiation through marketing strategies among food SMEs in Makassar City. This study was conducted with a qualitative and explorative approach. Informants in this study are MSME business actors. The sampling technique was carried out by snowball. Data was collected using in-depth interview techniques. Then the data were analyzed descriptively qualitatively with data reduction techniques, displaying data and drawing conclusions. The results of the study show that innovation and marketing are interrelated in supporting the sales of MSME products. Innovation is also a differentiator between one MSME and other MSMEs. Innovation can be done through a marketing strategy.
IMPLEMENTATION OF DIGITAL MARKETING STRATEGIES IN EFFORTS TO IMPROVE SUSTAINABLE BUSINESS PERFORMANCE rubson; Nuraeni Kadir
Scientia Human Capital and Organizational Behavior Vol. 2 No. 1 (2023): Scientia Human Capital and Organizational Behavior
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/shcob.v2i1.414

Abstract

The increasing use of social networks and the way their users communicate with companies on the Internet has given rise to new business models based on two-way communication between companies and Internet users. This study aims to find a model for implementing digital marketing strategies in an effort to improve sustainable business performance. In addition, this study is also to describe the digital marketing strategy carried out by MSME business actors. This research is a combined research (mix methods). Data was collected through questionnaires and in-depth interviews. Furthermore, quantitative data were analyzed to find a structural equation modeling (SEM) model, while qualitative data were analyzed descriptively. The research results confirm that digital marketing strategies can improve sustainable business performance. Digital marketing strategies are widely used by MSME business actors. These include presence on major social media platforms as well as email, SMS, search engine optimization and messaging apps such as Telegram, Facebook Masengger, Instagram and Whatsapp.
THE EFFECT OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH INDIHOME CUSTOMER SATISFACTION AT PT. INDONESIA TELKOM MAKASSAR WITEL STO MATTOANGIN jefri barung tappi; Otto R. Payangan; Nuraeni Kadir
The Scientia Journal of Economics Issues Vol. 2 No. 1 (2023): The Scientia Journal of Economics Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sjei.v2i1.305

Abstract

This study aims to determine the effect of price and service quality on customer loyalty through indihome customer satisfaction at PT. Telecommunications Indonesia Witel Makassar STO Mattoangin. This research is a quantitative research, the data used is primary data, namely data obtained from distributing questionnaires to the research object. The sampling technique used Nonprobability Sampling with a total sample of 390 respondents. The analytical method used in this study is regression analysis through SPSS version 26. The results of this study indicate that (1) price has a positive and significant effect on customer satisfaction; (2) service quality has a positive and significant effect on customer satisfaction; (3) price has a positive and significant effect on customer loyalty; (4) service quality has a positive and significant effect on customer loyalty; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) customer satisfaction as an intervening variable capable of influencing prices on customer loyalty; (7) customer satisfaction as an intervening variable cannot influence service quality on customer loyalty.
HUMAN RESOURCE MANAGEMENT AS AN EFFECTIVE EFFORT TO ACHIEVE COMPETITIVE ADVANTAGE IN COFFESHOP BUSINESSES A. Nurul Asma Dini; Nuraeni Kadir; Fauziah Umar
Scientium Management Review Vol. 2 No. 2 (2023): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v2i2.433

Abstract

Human Resource Management (HRM) has an important role in achieving competitive advantage in the coffeeshop business. This research identifies the important role of HR management in creating competitive advantage through several key aspects including HR planning, recruitment and selection, training and development, compensation and evaluation. Having qualified and competent employees is very important to be able to provide the best service for customers. By improving the ability of coffeeshop employees, in addition to being able to provide high-quality services, this will be an advantage to distinguish them from competitors. The method used in this research is descriptive qualitative with 4 research subjects. The result is that to achieve a competitive advantage, HR management must play an active role in managing human resources strategically. By doing good HR planning, proper recruitment and selection, employee development, and effective performance evaluation, the coffeeshop business can achieve a sustainable competitive advantage in this increasingly competitive market.
Implementation of Performance Management and Training on Employee Performance hendra winarta; Nuraeni Kadir; Andi Aswan
Journal of Entrepreneurship and Financial Technology Vol. 2 No. 2 (2023): Journal of Entrepreneurship and Financial Technology
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jeft.v2i2.454

Abstract

The achievement of an corporation is largely determined by way of effective human resource management, due to the fact human assets have a chief position in organizational activities. The concept of human useful resource management is a technique of planning, organizing, directing and supervising the sports of procurement, improvement of repayment, integration, maintenance and release of human resources so that organizational dreams can be found out. what is the relationship between implementation of performance management, education on employee performance? There are still few researchers who explore this query. This study aims to (i) analyze and examine the effect of performance management implementation variables on employee performance; (ii) analyze and test the effect of training variables on employee performance; and (iii) analyze and examine the dominant variables influencing employee performance. This research is included in the category of survey research. This research was conducted at PT Pelabuhan Indonesia (Persero), Makassar Regional. This research was conducted within 2 (two) months. The population and sample in this study were all permanent employees of 71 people. Data collection techniques used closed questionnaires which were distributed to all respondents. The data analysis method used in this research is descriptive analysis and multiple linear regression analysis. The results showed that the performance management implementation variable and the education and training variable had a positive and significant effect on employee performance both partially and simultaneously. The performance management implementation variable has a dominant influence on employee performance
ANALISIS PENGARUH PENGETAHUAN, KETERAMPILAN, SIKAP, MOTIVASI DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PY. PELNI CABANG MAKASSAR Djabir Hamzah; Nuraeni Kadir; ST. Nafilah
Paulus Journal of Accounting (PJA) Vol. 5 No. 1 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

This study aims to determine and analyze the effect of knowledge, skills, attitudes, motivation and work experience on employee performance at PT. PELNI Makassar Branch. The population in this study are employees at PT. Pelni Makassar Branch, totaling 43 people. To apply these objectives, data collection techniques are used by distributing questionnaires. While the data analysis technique uses multiple linear regression analysis. The results of the study found that knowledge, skills, attitudes, motivation and work experience partially had a positive and significant effect on employee performance at PT. PELNI Makassar Branch. Then from the results of testing the hypothesis, it is known that the dominant variable influences the performance of employees at PT. Pelni Makassar Branch is a work experience. This is because work experience has the highest regression coefficient value, and has a smaller significant value than the other variables.
Co-Authors A. Nurul Asma Dini Abdul Rahman Kadir Abdul Razak Munir Aldo Barik Risal ANDI ASWAN Andi Furqan Ashari Rahman Andi Nur Ichsan Alqadri Andi Nur Massepe Andris Soma Usyor Asty Almaida Awal Zulqadri Arief Baginda Hamzah Dian Tri Saputri Djabir Hamzah Farhanah Ramdhani Sumardi Fauziah Fauziah Fauziah Umar hendra winarta Indrianty Sudirman Inna Mutmainna Cahyani Thahir Insany Fitri Nurqamar Isnawati Osman jefri barung tappi Kharisma Austin Makaba M. Iqbal Marini Soeid Muhammad Ali Muhammad Arif Rahmat Muhammad Daefnur Hafsir Mukhlisah Noviyanti Kahar Nurdin Brasit Otto R. Payangan Otto Randa Payangan Rahman Kadir Rani Rifani Arifuddin rubson ST. Nafilah Sumardi . Wahda, Wahda Wardhani Hakim