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All Journal Jurnal Komunikasi Hasanuddin Journal of Applied Business and Entrepreneurship YUME : Journal of Management HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Ilmiah Administrasita' JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Otto Randa Payangan
Economics And Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Journal : HASANUDDIN JOURNAL OF BUSINESS STRATEGY

 1 
Penguatan Model Bisnis PT. Parlevliet Paraba Seafood Menggunakan Triple Layered Business Model Canvas Rosadila Ainul Qodri; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 3 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i3.257

Abstract

This research aims to (1) know the description of PT. Parlevliet Paraba Seafood in creating, sending, and capturing values ​​on economic, environmental, and society using Triple Layered Business Model Canvas. (2) Formulate a strategy using SWOT Analysis that can be applied based on the description of Triple Layered Business Model Canvas PT. Parlevliet Paraba Seafood. (3) Knowing the results of alternative strategy recommendations using SWOT Analysis in the Triple Layered Business Model Canvas that can be implemented by PT. Parlevliet Paraba Seafood. This type of research is qualitative research. In this study, primary data sources came from observations and informants related to PT. Parlevliet Paraba Seafood (stakeholders). Secondary data obtained from various literature and related research results. Data collection techniques are carried out by observation, interview, documentation and triangulation. The results of the study show that the business of creating, capturing, and sending values ​​to the three layers of sustainable concepts is the Economic Layer: (1) Partner, the company does not have a cooperative relationship with suppliers. (2) Activities, key activities are on purchases. (3) Resources, key resources are in raw materials. Environment Layer: (1) Supplies and Out-Sourcing, namely water, ice, electricity and soap. (2) Production, there are no production activities that affect the environment. (3) Materials, there are no raw materials that affect the environment. Layer Society; (1) Local communities, which carry out the development of fishermen. (2) Governance, which is a centralized decision and lacks transparency in decision making. (3) Employees, which are positive workplaces. (4) Social value, namely service to suppliers and economic activities around the company.
Penerapan Balanced Scorecard Sebagai Metode Implementasi Strategi Dalam Upaya Peningkatan Kinerja Universitas Timor Rikhardus Bria Seran; Otto Randa Payangan; Sumardi Sumardi
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.288

Abstract

This study aims to find out Knowing 1) the application of balance scoreCard by translating the vision, mission of the University of Timor based on four perspectives, 2) Measuring the performance of the University of Timor based on the balanced scorecard perspective. This research is qualitative research. The sample in this study was 316 respondents consisting of lecturers, students and alumni of the University of Timor and using random sampling techniques. Data were analyzed by qualitative analysis methods. The results of the study show that translating vision and mission into four perspectives (financial, customer, internal business and growth and learning) results in a balanced scorecard design which is a proposed work program at the University of Timor. While performance measurement uses four perspectives on the balanced scorecard; the customer's perspective according to students reaches 2716 points is categorized as not good. 1711 points for the lecturer's internal business perspective are said quite well. 1004 points for the perspective of growth and learning of lecturers are quite well. 1800 points for the growth and learning perspective of administrative staff are categorized quite well. 541 points for the financial perspective of University of Timor officials are also categorized quite well
The Effect of Service Quality and Price Strategy on Customer Satisfaction through Purchasing Decisions as an Intervening variable In 212 Mart Gowa, South Sulawesi Province Afra Nurul; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.328

Abstract

Along with the development of increasingly modern times, this has caused a lot of competition in the business world, including retail business. Every businessman needs to pay attention to the factors that influence customer purchasing decisions. The research objective is to determine the effect of service quality and pricing strategies on purchasing decisions, determine the effect of service quality and pricing strategies on customer satisfaction, determine the effect of purchasing decisions on customer satisfaction, to determine the effect of service quality and price strategies on customer satisfaction through purchasing decisions at 212 Mart Gowa The population in this study were all consumers who shop at 212 Mart Gowa determined as many as 100 respondents. Data collection techniques through observation, interviews, and questionnaires. While the data analysis technique uses validity and reliability, path analysis, hypothesis testing, and coefficient of determination. The results of the study found that service quality has a positive but not significant effect on purchasing decisions, price strategy has a positive effect but is not significant on purchasing decisions, service quality has a positive and significant effect on customer satisfaction, price strategy has a positive and significant effect on customer satisfaction, purchasing decisions have a positive effect and significant on customer satisfaction, service quality has a positive but not significant effect on customer satisfaction through purchasing decisions, and the price strategy has a positive but not significant effect on customer satisfaction through purchasing decisions on 212 Mart Gowa.
Evaluation of Service Quality, Prices, and Product Variants towards Customer Loyalty through Brand Image during the Covid-19 Pandemic Era Yayu Permatasari; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.448

Abstract

This study aims to examine the effect of service quality, price and product variants on customer loyalty through brand image as an intervening variable for pharmacy customers in Sidrap Regency during the Covid-19 pandemic. The sample is determined using a purposive sampling technique (determination with certain considerations). Respondents in this study amounted to 100 respondents from the results of calculations using the Slovenian formula. The data was collected using a questionnaire that was sent online to the people of Sidrap Regency. The questions posed in the questionnaire use a linkert scale 1-5 then the data obtained is tested using validity tests, reliability tests, normality tests and regression tests where the data is carried out using the application statistical program version 21. Product and service solution application (SPSS) . To test the mediation (intervening), the method of path analysis (path analysis) is used. The results showed that service quality, price and service variants had a positive and significant effect on the brand image of service quality, prices and product variants which had a positive and significant effect on loyalty, brand image could not mediate the effect of service quality and price on customer loyalty, while brand image can mediate the effect of product variants on customer loyalty.
Co-Authors Aam Azatil Isma Abdul Razak Sabara Abedneigo C. Rambulangi Afra Nurul AlQadri Ilham Amiruddin Amrullah Andi Nur Bau Massepe Andi Nur Baumassepe Andi Reni Dyah Erny Herwindiati Fauziah Umar Gregorio Alfonso Martin Haris Maupa Iis Rahmadani Maming, Jumidah Muhammad Idrus Taba Muhammad Ismail Muhammad Ismail Mulya Firdausy, Carunia Musran Munizu Noviyanti Kahar Nuraeni Kadir Ria Mardiana Yusuf Rikhardus Bria Seran Riodini, Ichwan Rizki Kurnia Husain Rosadila Ainul Qodri Sitti Hartini Rachman Soelaiman, Lydiawati Sulaiman, Syarifuddin Sumardi Sumardi Wiyanto, Hendra Yayu Permatasari