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All Journal Jurnal Komunikasi Hasanuddin Journal of Applied Business and Entrepreneurship YUME : Journal of Management Dinasti International Journal of Education Management and Social Science HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Ilmiah Administrasita' JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Otto Randa Payangan
Economics And Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Evaluation of Service Quality, Prices, and Product Variants towards Customer Loyalty through Brand Image during the Covid-19 Pandemic Era Yayu Permatasari; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.448

Abstract

This study aims to examine the effect of service quality, price and product variants on customer loyalty through brand image as an intervening variable for pharmacy customers in Sidrap Regency during the Covid-19 pandemic. The sample is determined using a purposive sampling technique (determination with certain considerations). Respondents in this study amounted to 100 respondents from the results of calculations using the Slovenian formula. The data was collected using a questionnaire that was sent online to the people of Sidrap Regency. The questions posed in the questionnaire use a linkert scale 1-5 then the data obtained is tested using validity tests, reliability tests, normality tests and regression tests where the data is carried out using the application statistical program version 21. Product and service solution application (SPSS) . To test the mediation (intervening), the method of path analysis (path analysis) is used. The results showed that service quality, price and service variants had a positive and significant effect on the brand image of service quality, prices and product variants which had a positive and significant effect on loyalty, brand image could not mediate the effect of service quality and price on customer loyalty, while brand image can mediate the effect of product variants on customer loyalty.
Strategi Pemasaran Obyek Wisata Lemo Kabupaten Tana Toraja Abedneigo Carter Rambulangi; Otto Randa Payangan; Idrus Taba; Djumidah Maming
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1204

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran objek wisata Lemo Kabupaten Tana Toraja. Satuan analisis dalam penelitian ini adalah Dinas Kebudayaan dan Pariwisata Kab. Tana Toraja, sedangkan satuan pengamatannya adalah bagian pemasaran objek wisata Lemo Kab. Tana Toraja. Pengumpulan data dilakukan dengan menggunakan teknik wawancara, observasi, dan studi kepustakaan. Teknik analisis data menggunakan analisis SWOT dalam bentuk deskriptif narasi. Hasil penelitian menyimpulkan bahwa strategi pemasaran objek wisata Lemo antara lain memperbaiki SDM dan tata kelola objek wisata dengan memperhatikan kebutuhan infrastruktur atau sarana prasarana, mengadakan promosi atau mengiklankan objek wisata Lemo melalui berbagai macam cara baik melalui biro travel dan jasa guide, promosi online dengan memanfaatkan komunitas packbaker Indonesia, promosi perjalanan wisata dalam bentuk paket-paket wisata, wisata edukasi, dan wisata hiburan dengan menghadirkan hiburan-hiburan musik tradisional di lokasi objek wisata, dan meminta keterdukungan pemerintah pusat melalui Dinas Pariwisata dalam bentuk dana pengembangan pariwisata. Penelitian ini memberikan informasi dan masukan dalam menyiapkan strategi pengembangan pemasaran objek wisata Lemo Kabuoaten Tana Toraja.
ANALYSIS OF DIFFERENTIATION STRATEGY, PRICE. AND QUALITY PRODUCTS ON PURCHASE DECISION AT PAPA ONG COFFEEHOUSE Iis Rahmadani; Otto Randa Payangan; Fauziah Umar
Paulus Journal of Accounting (PJA) Vol. 5 No. 1 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

This study aims to analyze the effect of differentiation strategy, price, and product quality on purchasing decisions at Papa Ong coffee shop. The research method used is associative with multiple linear regression data analysis techniques. The research sample was taken randomly from consumers who visited the Papa Ong coffee shop. There were 50 respondents. The results of the data analysis showed that the differentiation strategy had a positive and significant influence on consumer purchasing decisions at the Papa Ong coffee shop. In addition, price also has a significant influence on purchasing decisions, where prices that are competitive and in accordance with the value provided by coffee shop products are important factors in influencing consumer purchasing decisions. Furthermore, product quality is also proven to have a significant influence on purchasing decisions, with consumers tending to choose products that have satisfactory quality. This research makes an important contribution to the understanding of the factors that influence consumer purchasing decisions at coffee shops. The practical implication of this research is that the Papa Ong coffee shop needs to pay attention to a unique differentiation strategy, set appropriate prices, and maintain product quality in order to influence consumer purchasing decisions more effectively.
Collaborative Governance Pada Industri Perbankan Riodini, Ichwan; Payangan, Otto Randa; Yusuf, Ria Mardiana; Munizu, Musran
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1869

Abstract

Abstrak Collaborative Governance didefiniskan sebagai suatu tata kelola dengan melibatkan banyak stakeholder dalam proses pembuatan keputusan kolektif, serta bertujuan untuk membuat atau mengimplementasikan kebijakan publik atau mengelola program dan aset publik. Teori yang berkaitan dengan Collaborative Governance menyatakan bahwa Conditions, Institutional design, Leadership serta Process Collaborative berpengaruh dalam implementasi Collaborative Governance. Penelitian ini merupakan penelitian case studi yang bertujuan untuk mengeksplorasi collaborative governance terhadap kinerja pelayanan karyawan di bank Kata Kunci: Collaborative, Governance, BankAbstrak Collaborative Governance is defined as governance that involves many stakeholders in the collective decision-making process, and aims to make or implement public policies or manage programs and public assets. The theory related to Collaborative Governance states that Conditions, Institutional design, Leadership and Collaborative Process influence the implementation of Collaborative Governance. This research is a case study that aims to explore collaborative governance on the service performance of employees in banksKeywords: Collaborative, Governance, Bank
The Impact of University Support on Self-Efficacy and Entrepreneurial Intentions: A Mediation Analysis Wiyanto, Hendra; Mulya Firdausy, Carunia; Randa Payangan, Otto; Maupa, Haris; Sulaiman, Syarifuddin
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2373

Abstract

Entrepreneurship among students is an important aspect in encouraging innovation and economic development. Recognizing the critical role of university support in shaping students' entrepreneurial journeys, this research explores the complex dynamics between such university support, self-efficacy, and entrepreneurial intentions. In an era where startups contribute significantly to the economy, understanding this relationship is a must for educational institutions. The main objective is to analyze the impact of university support on students' entrepreneurial intentions through the mediating influence of self-efficacy. A comprehensive survey-based methodology will be used to collect data from a diverse sample of private university students in DKI Jakarta. The survey includes validated scales to measure university support, self-efficacy, and entrepreneurial intentions. The statistical technique is structural equation modeling. Preliminary findings reveal significant correlations between university support, self-efficacy, and entrepreneurial intentions. Mediation analysis reveals that university support influences students' entrepreneurial intentions through self-efficacy. This research contributes valuable insights to entrepreneurship education by highlighting the mediating role of self-efficacy in the relationship between university support and entrepreneurial intentions. The results of this research have implications for universities that want to optimize their support systems to foster students with an entrepreneurial spirit, which ultimately encourages innovation.
Instagram vs TikTok: Which Platform is More Effective for Enhancing SMEs Performance? Soelaiman, Lydiawati; Herwindiati, Dyah Erny; Payangan, Otto Randa
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23671

Abstract

Digital transformation makes social media one of the infrastructures that introduces effective performance changes for MSMEs. Referring to the concept of the research model built based on the Technology Organization Environment (TOE) theory, tThere are three basic factors that need to be considered by MSMEs in adopting social media, namely compatibility, cost-effectiveness and interactivity. This study aims to compare the effects of compatibility, cost-effectiveness, and interactivity on SME performance between the social media platforms Instagram and TikTok. A comparative study was utilized in this research to examine the impact of variables on the Instagram and TikTok social media platforms. The sample consisted of 200 SMEs was selected through purposive sampling. The data were analyzed using Partial Least Squares Multigroup Analysis (PLS-MGA). The study's results indicate that compatibility and interactivity significantly influence the adoption of both Instagram and TikTok social media platforms. On the other hand, the cost-effectiveness variable only affects the adoption of the TikTok social media platform but does not significantly affect the adoption of Instagram. This study also found that only interactivity significantly differs in adopting social media platforms between Instagram and TikTok. The results showed that Instagram social media provides greater interactivity than TikTok. The other two variables, compatibility, and cost-effectiveness do not significantly differ. Furthermore, the study also found a positive influence of using both Instagram and TikTok social media platforms on SMEs' performance.
Co-Authors Aam Azatil Isma Abdul Razak Sabara Abedneigo C. Rambulangi Afra Nurul AlQadri Ilham Amiruddin Amrullah Andi Nur Bau Massepe Andi Nur Baumassepe Andi Reni Dyah Erny Herwindiati Fauziah Umar Gregorio Alfonso Martin Haris Maupa Iis Rahmadani Maming, Jumidah Muhammad Idrus Taba Muhammad Ismail Muhammad Ismail Mulya Firdausy, Carunia Musran Munizu Noviyanti Kahar Nuraeni Kadir Ria Mardiana Yusuf Rikhardus Bria Seran Riodini, Ichwan Rizki Kurnia Husain Rosadila Ainul Qodri Sitti Hartini Rachman Soelaiman, Lydiawati Sulaiman, Syarifuddin Sumardi Sumardi Wiyanto, Hendra Yayu Permatasari