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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal E-Bis: Ekonomi Bisnis JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research BISMA Cendekia Adpebi Science Series
Fauzi Akbar Maulana Hutabarat
Politeknik Cendana, Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Kualitas Pelayanan Mitra Gojek Terhadap Kepuasan Pengguna Layanan Go-Ride Jagomos C Jansela Situmorang; Fauzi Akbar Maulana Hutabarat; Wong Pong Lan; Ngajudin Nugroho; Lisa
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.285

Abstract

This study aims to analyze whether there is an effect of service quality on Gojek customer satisfaction. In this case the author conducted research at the Medan Cendana Polytechnic, with a sample population of 130 students of Medan Cendana Polytechnic. The sampling technique used is by distributing questionnaires via google form to 130 respondents. The results in this study indicate that service quality has a positive and significant effect on customer satisfaction. This is evidenced by the results of the t-test, that the significance value is 0.000 <0.05 and the tcount is 14,274 > ttable1,656. As for the results of the coefficient of determination that the effect of service quality on customer satisfaction is 61.1% and the remaining 38.9% is influenced by other factors.
Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan Wirawan Candra Angkasa; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Supriyanto; Arwin
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.286

Abstract

This study aims to determine the effect of advertising through Instagram social media on purchasing decisions on Xiaomi smartphones. The author uses an associative quantitative method with the sampling technique of incidental sampling, this study uses SPSS to analyze the effect of advertising through social media Instagram with purchasing decisions through questionnaires distributed to 40 respondents, namely the people of Medan Deli District. The results of this study are that there is an influence between advertising through Instagram social media on the purchasing decision of Xiaomi smartphones by 40.7% while the remaining 59.93% is influenced by other factors outside of this study
Co-Authors Angelina Elvina Arwin Arwin CHANDRA, WILI CHRISSYCA HALIM Christine, Derika CIAMAS, ELSERRA SIEMIN Cynthia Angelia Dewi Anggraini Elserra Siemin Ciamas FELICIA Felicia Ivone Ivone Jagomos C Jansela Situmorang Lisa Nagjudin Nagjudin Ngajudin Nugroho Sanny Lonardi Supriyanto SUTARNO . Timori Kansaki Wili Chandra WILINNY . Wirawan Candra Angkasa Wong Pong Lan Yuliana Yuliana Yuliana