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Journal : Asia-Pacific Management and Business Application

Creative Industry: Enhancing Competitive Advantage and Performance Widiya Dewi Anjaningrum; Habel Rudamaga
APMBA (Asia Pacific Management and Business Application) Vol 7, No 3 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.007.03.1

Abstract

This study is a kind of field research which aims to find out how the relationship between market orientation, product creativity and innovation, competitive advantage and creative industry performance in Malang town, East Java, Indonesia. Data collection on 133 samples of creative entrepreneurs were carried out on a non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial Least Square (PLS) analysis. The results of the study show that market orientation has a direct, positive and significant effect on product innovation, competitive advantage, and industry performance. The findings also state that there is an intervening effect of product innovation on the effect of market orientation on competitive advantage and industry performance, there is also an intervening effect on competitive advantage over the effect of market orientation on industry performance. Product creativity has a positive and significant effect on product innovation. However, there is not enough strong evidence to support the hypothesis that product creativity directly or indirectly affects competitive advantage through product innovation, as well as industry performance through competitive advantage. The intervening effect only occurs on the relationship of product creativity with product innovation and industry performance. The managerial implication of the study is that to achieve high industry performance, creative industries need to increase competitive advantage, especially through competitive pricing strategies, improving market orientation, and product innovation.
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Widiya Dewi Anjaningrum; Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
Creative Industry: Enhancing Competitive Advantage and Performance Anjaningrum, Widiya Dewi; Rudamaga, Habel
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 3 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.007.03.1

Abstract

This study is a kind of field research which aims to find out how the relationship between market orientation, product creativity and innovation, competitive advantage and creative industry performance in Malang town, East Java, Indonesia. Data collection on 133 samples of creative entrepreneurs were carried out on a non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial Least Square (PLS) analysis. The results of the study show that market orientation has a direct, positive and significant effect on product innovation, competitive advantage, and industry performance. The findings also state that there is an intervening effect of product innovation on the effect of market orientation on competitive advantage and industry performance, there is also an intervening effect on competitive advantage over the effect of market orientation on industry performance. Product creativity has a positive and significant effect on product innovation. However, there is not enough strong evidence to support the hypothesis that product creativity directly or indirectly affects competitive advantage through product innovation, as well as industry performance through competitive advantage. The intervening effect only occurs on the relationship of product creativity with product innovation and industry performance. The managerial implication of the study is that to achieve high industry performance, creative industries need to increase competitive advantage, especially through competitive pricing strategies, improving market orientation, and product innovation.
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Anjaningrum, Widiya Dewi; Moko, Wahdiyat
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
Knowledge Sharing as a Double-Edged Moderation in Enhancing Employee Digital Performance through Proactive Personality and Organizational Learning Khairunnisah, Wahyuni; Anjaningrum, Widiya Dewi; Fernandez, Khriz N.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 2 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Anchored in the resource-based view (RBV) and dynamic capability theory (DCT), this study examines how Proactive Personality and Organizational Learning (OL) influence Employee Digital Performance (EDP) through Employee Dynamic Capability (EDC) as a mediator and knowledge sharing (KS) as a moderator. Using a quantitative approach with data from 310 craft-based MSME respondents in East Java and analysed via PLS-SEM, the results indicate that Proactive Personality and Organizational Learning positively affect Employee Digital Performance, both directly and indirectly through Employee Dynamic Capability. Knowledge Sharing strengthens the Proactive Personality – Employee Digital Performance link but slightly weakens the Organizational Learning – Employee Digital Performance relationship when overly formal. These findings confirm that Proactive Personality and Organizational Learning are strategic resources that build dynamic capabilities, enhancing MSMEs’ adaptability and digital competitiveness. Managers should balance structured learning with flexible knowledge sharing to sustain innovation. Future research could examine organizational culture, transformational leadership, and technology support, while qualitative studies may clarify how social and cultural interactions influence Knowledge Sharing in enhancing employee digital performance.