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Journal : Distribusi

PELATIHAN DAN MOTIVASI SEBAGAI KUNCI UTAMA PENINGKATAN KINERJA KARYAWAN DI MASA PANDEMI COVID-19 Widiya Dewi Anjaningrum; Risa Ristiana
Distribusi - Journal of Management and Business Vol. 10 No. 1 (2022): Distribusi, Maret 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i1.238

Abstract

Salah satu bank swasta yang mampu berhasil bertahan di masa sulit saat terjadi pandemic Covid-19 adalah Bank Central Asia (BCA), khususnya cabang Probolinggo. Keberhasilan BCA tersebut tentu tidak lepas dari kinerja karyawan yang tinggi sebagai dampak dari praktik manajemen sumber daya manusia (MSDM) yang tepat, yaitu dengan mengoptimalkan pelatihan dan motivasi yang ada dalam diri karyawan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pelatihan dan motivasi terhadap kinerja karyawan BCA cabang Probolinggo di masa pandemi Covid-19. Sebanyak 40 karyawan telah dipilih menjadi responden penelitian melalui teknik sampling sampel jenuh. Data kuantitatif diperoleh melalui penyebaran kuisioner berskala likert 5 points yang kemudian dianalisis menggunakan analisis Partial Least Square dengan bantuan software SmartPLS versi 3.3.3. Hasil penelitian menunjukkan bahwa baik pelatihan maupun motivasi sama-sama berpengaruh positif dan signifikan terhadap kinerja karyawan, walau motivasi memiliki pengaruh yang lebih kuat dibandingkan pelatihan. Ini terjadi karena selama pandemi Covid-19, pelatihan dilakukan secara online yang dinilai oleh karyawan tidak seefektif pelatihan offline. Penelitian selanjutnya dapat menganalisis secara lebih mendalam tentang jenis pelatihan dan jenis motivasi yang paling mmeberikan dampak bagi kinerja karyawan.
PURCHASE INTENTION: STRONG EFFECTS OF GREEN ADVERTISING ATTRIBUTES, PARA-SOCIAL RELATIONSHIPS, AND PERCEIVED CREDIBILITY Ifatuna Hasanah; Widiya Dewi Anjaningrum
Distribusi - Journal of Management and Business Vol. 11 No. 1 (2023): Distribusi, March 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i1.267

Abstract

The issue of environmental pollution in recent years has become a global problem topic. The biggest trigger in Indonesia is plastic waste from daily activities, especially consumption patterns. The implementation of green marketing has begun to be carried out by every business actor as a form of participation in preventing environmental problems, as well as to educate consumers about the impacts. This study aims to determine the relationship between the green advertising attributes, para-social relationship, perceived credibility, and consumer purchase intentions for Starbucks products. Data collection on 270 samples of Starbucks consumers at Malang town was carried out by non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial-Least-Square (PLS) analysis. The results showed that each of the green advertising attributes, para-social relationship, and perceived credibility had a strong positive effect on purchase intention. It is proven that there is a mediating role of perceived credibility on the effect of the para-social relationships on purchase intention. The love for green advertisements and the tendency to observe what influencers buy and use greatly influences consumers' buying interest and they feel that using environmentally friendly products will reduce guilt for environmental damage.
SPURRING INNOVATIVE WORK BEHAVIOR BY OPTIMIZING PERSON-ENVIRONMENT FIT, PROACTIVE PERSONALITY, AND TRANSFORMATIONAL LEADERSHIP Maharani, Sagita Dika; Anjaningrum, Widiya Dewi
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.600

Abstract

The cafe and restaurant sector has grown quickly in Malang City, thus in order to be competitive, entrepreneurs must have employees who exhibit innovative work behavior. The purpose of this study is to examine the effects of person-environment fit, proactive personality, and transformational leadership on innovative work behavior among Vosco Group workers. Fifty Vosco Group employees were chosen as respondents from the entire population using the saturation sampling technique. The Sem-PLS 4.1.0.8 application was used for data analysis. The results showed that innovative work behavior is significantly impacted by person-environment fit, proactive personality, and transformational leadership. This study recommends more research with a bigger sample size to give organizations more thorough advice on how to use innovation to boost performance and competitiveness.