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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan Jurnal Penelitian Pendidikan Indonesia JER
Yusrab Ardianto Sabban
Sekolah Tinggi Ilmu Ekonomi Amkop Makassar, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISIS KOMPETENSI KEWIRAUSAHAAN SISWA SEKOLAH MENENGAH KEGURUAN NEGERI VI MAKASSAR Yusrab Ardianto Sabban
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 1 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are several things why Makassar State Vocational High School 6 students are not interested in entrepreneurship after graduation, including not taking risks, fear of failure, lack of capital and preferring to work as kryawan in other people. As a result, individuals think that entrepreneurship is something that is difficult to do and is more fun to work for companies or other people.This study aims to determine the entrepreneurial competency characteristics of Makassar State Vocational High School 6 students to be able to carry out entrepreneurial activities. Data collection is done through questionnaires. For the determination of respondents in this study conducted randomly. While determining the sample size of the population using Slovin formula. The analytical tool used is descriptive analysis using tables and Likert scales.The results of the analysis show that the entrepreneurial competency characteristics of the SMK Negeri 6 Makassar students are in the positive category, seeing the total weight of the indicators is 7733 according to the interpretation of scores in Median-Quartiles III or 6000-8000.
Influence of leadership and organizational culture on employee performance at the Jeneponto regency investment and one-stop integrated service office Maryadi Maryadi; Muhammad Idris; Sylvia Sjarlis; Yusrab Ardianto Sabban
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232218

Abstract

This study aims to analyze: (1) the influence of leadership and organizational culture partially on employee performance, (2) the influence of leadership and organizational culture simultaneously on employee performance, 3) the influence of leadership directly and indirectly through the reward system on employee performance, (4) direct and indirect influence of organizational culture through the reward system on employee performance at the Jeneponto Regency One Stop Integrated Service and Investment Service. This study uses a quantitative approach, using path analysis. Using a saturated sample, ie all populations are sampled, the results show that: 1) There is a positive and significant influence of leadership and organizational culture partially on employee performance, (2) There is a positive and significant influence of leadership and organizational culture simultaneously on employee performance, (3) Leadership through Reward System either directly and significantly related to employee performance, (4) cultural organizations through Reward System has influence directly and significantly on Employee performance at the Department of Investment and Integrated Services One Stop Jeneponto.
DETERMINAN MINAT BELI PADA UMKM KULINER MELALUI INFLUENCER MARKETING DAN CONTENT MARKETING Saharuddin Saharuddin; Yusrab Ardianto Sabban; Muhammad Fachmi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21191

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing dan Content Marketing terhadap minat beli konsumen pada UMKM kuliner, serta peran mediasi Brand Awareness dalam hubungan antara Influencer Marketing dan Content Marketing terhadap minat beli konsumen. Pendekatan yang digunakan adalah kuantitatif dengan lokasi penelitian di Provinsi Sulawesi Selatan. Populasi yang diteliti adalah konsumen UMKM kuliner di tiga wilayah yang merepresentasikan UMKM kuliner, yakni Kota Makassar, Kabupaten Maros, dan Kota Pare-Pare. Sampel penelitian terdiri dari 180 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Path Analysis serta uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa Influencer Marketing dan Content Marketing secara positif dan signifikan mempengaruhi Brand Awareness. Selain itu, Influencer Marketing, Content Marketing, dan Brand Awareness juga berpengaruh positif dan signifikan terhadap minat beli konsumen. Temuan ini mengonfirmasi bahwa Brand Awareness memediasi pengaruh Influencer Marketing dan Content Marketing terhadap minat beli konsumen secara positif dan signifikan pada UMKM kuliner di Provinsi Sulawesi Selatan. Implikasi penelitian ini menunjukkan bahwa strategi pemasaran digital, seperti Influencer Marketing dan Content Marketing, efektif dalam meningkatkan minat beli konsumen melalui peningkatan Brand Awareness.
Dampak Keberadaan PT Hengjaya Mineralindo Terhadap Kondisi Sosial, Ekonomi dan Lingkungan Di Desa Tangofa Kabupaten Morowali Sulastri; Yohan, Yohan; Tope, Patta; Nurnaningsih, Nurnaningsih; Armin, Armin; Sabban, Yusrab Ardianto
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1822

Abstract

Penelitian ini bertujuan untuk menganalisis dampak keberadaan PT. Hengjaya Mineralindo terhadap kondisi sosial, ekonomi, dan lingkungan masyarakat Desa Tangofa, Kabupaten Morowali. Tipe penelitian yang digunakan adalah eksplanatori. Masyarakat desa Tangofa 339 kk sebagai populasi maka berdasarkan teknik penentuan sampel purposive  random sampling maka diperoleh sampel sebanyak 100 responden. Metode analisis yang digunakan  adalah regresi logistik biner. Hasil penelitian menunjukkan bahwa secara parsial keberadaan PT. Hengjaya Mineralindo berpengaruh signifikan terhadap kondisi sosial, ekonomi, dan lingkungan masyarakat. Penelitian ini memiliki keterbatasan pada teknik sampling yang membatasi generalisasi hasil serta jangka waktu yang relatif singkat, sehingga belum mampu menjelaskan perubahan yang lebih detail dalam objek yang diamati. Untuk riset selanjutnya dapat mempertimbangkan penggunaaan metode pendekatan longitudinal dalam pelaksanaan penelitian. Program tanggung jawab sosial perusahaan (CSR) dibidang pendidikan, pemerdayaan sosial serta lingkungan perlu memperkuat dan menjadi perhatian bagi pengawasan terhadap aktivitas pertambangan untuk mendukung pembangunan yang berkelanjutan di desa tangofa, kabupaten morowali.
Co-Authors Ali Murdhani Ngandoh Amar Sani, Amar Armin Armin, Armin Ayu Andini Garaika Junaidin, Junaidin Maryadi Maryadi Masyadi Mattalatta, Solihin Muh Rizal Halim Muhammad Fachmi Muhammad Fachmi Muhammad Idris Muhammad Idris Muhammad Idris Nur Fajri Irvan Nurnaningsih Nurnaningsih Patta Tope Saban Echdar Saban Echdar Saban Echdar Sabban, Yasrib Putranto Saharuddin Saharuddin SULASTRI Sylvia . Yohan Yohan