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All Journal Jurnal Ilmu Manajemen (JIM) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Studi Manajemen dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Bantenese Jurnal Pengabdian Masyarakat Jurnal Manajemen Informatika dan Sistem Informasi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Asian Management and Business Review Telaah Bisnis Abdiformatika: Jurnal Pengabdian Masyarakat Informatika IJCOSIN : Indonesian Journal of Community Service and Innovation Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Business, Social and Technology eProceedings of Management Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Manajemen Bisnis Era Digital Jurnal Pengabdian Masyarakat Manage Brilliant International Journal of Management and Tourism Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan IJCOSIN : Indonesian Journal of Community Service and Innovation Jurnal Riset dan Inovasi Manajemen
Maliana Puspa Arum
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Penguatan Ekonomi Komunitas Bunga Indah Baturaden (KOBIBA) Melalui Optimalisasi Sistem Informasi Website Untuk Penyebaran Informasi dan Promosi Digital Paradise, Paradise; Hidayat, Chusnul Maulidina; Arum, Maliana Puspa
Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Vol. 5 No. 2 (2025): November - Abdiformatika: Jurnal Pengabdian Masyarakat Informatika
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/abdiformatika.v5i2.279

Abstract

Komunitas Bunga Indah Baturaden (KOBIBA) merupakan kelompok pelaku usaha hortikultura yang berfokus pada budidaya dan penjualan bunga potong dan tanaman hias di Kecamatan Baturaden, Kabupaten Banyumas. Meskipun memiliki potensi ekonomi besar, pemasaran produk masih didominasi cara tradisional dan belum memanfaatkan teknologi digital secara optimal. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan daya saing dan kinerja pemasaran komunitas melalui implementasi sistem informasi berbasis website sebagai sarana penyebaran informasi, katalog produk, dan strategi promosi digital. Website dikembangkan sebagai etalase online yang memungkinkan pengelolaan konten secara mandiri oleh pengurus KOBIBA. Program meliputi identifikasi kebutuhan mitra, sosialisasi, pelatihan pengelolaan website, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan kapasitas digital anggota komunitas, tersedianya website sebagai media promosi resmi, serta berkembangnya pola pemasaran berbasis teknologi. Program ini sejalan dengan SDGs poin 8 dan 9, khususnya terkait penguatan ekonomi produktif dan pengembangan infrastruktur teknologi berbasis masyarakat.
Implementasi Smart Tourism dengan Teknologi Digital untuk Meningkatkan Daya Tarik dan Keberlanjutan Ekowisata pada Desa Kemutug Lor Baturaden Maliana Puspa Arum; Paradise Paradise; Adnan Setyoko
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v7i2.11497

Abstract

This election school activity originated from concerns about the impact of the 2020 Regional Head Elections This Community Service activity was carried out with the aim of supporting the development of ecotourism potential in Kemutug Lor Village, Baturaden District, through the implementation of a smart tourism concept based on digital technology. Partners in this activity are the administrators of the Kemutug Lor Tourism Village who have a crucial role in the management and development of nature- and culture-based tourism potential. Kemutug Lor Village has interesting natural and cultural potential, but still faces challenges in the aspects of promotion, tourism information management, and the sustainability of tourism activities. Through this program, the implementing team carried out several stages of activities, namely identifying tourism potential, socializing the concept of smart tourism, developing a digital system in the form of a smart website management, digital marketing training for tourism managers and the community, and mentoring the implementation of technology in a sustainable manner. The results of the activity showed an increase in the capacity of the tourism village administrators in utilizing technology for tourism promotion and management, as well as the formation of an integrated digital tourism information system. Thus, the implementation of smart tourism in Kemutug Lor Village was able to increase the attractiveness of the destination, expand the reach of promotions, and support the sustainability of community-based ecotourism.
The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce Setyanta, Budi; Suryaningtiyas, Yosita Dwiani; Arum, Maliana Puspa; Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art7

Abstract

Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse purchases. The researchers collected the information through an online questionnaire from 297 participants, who were selected using convenience sampling based on their availability and ease of access. The responses were then analyzed using the PLS-SEM method. The findings indicate that trust in influencers significantly influences consumers’ emotional reactions and impulsive purchasing decisions. Those who have doubts are reluctant to make purchases; those who think the influencer is trustworthy make rapid purchase decisions. A barrier, uncertainty leaves consumers to consider their options. This outcome underlines the need of companies and influencers to lower uncertainty during live-streaming events. They can fulfill this by providing honest, open information, proving the quality of the good, and quickly answering questions. By doing this, one promotes confidence and faster purchase decisions. According to this study, influencing impulse buying mostly depends on trust and clarity. Hence, organizations could boost their live-stream marketing campaigns and increase sales by utilizing these elements.
Analisis Faktor Kepuasan Pengguna Gopay dalam Digital Financial Management Lina Fatimah Lishobrina; Maliana Puspa Arum; Chusnul Maulidina Hidayat; Livia Irene Widianty; Graciela Putri Wengkau
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.219

Abstract

Perkembangan teknologi untuk digitalisasi berdampak pada sistem pembayaran, analisis untuk situasi masalah yaitu memeriksa kualitas e-wallet Go-Pay dalam berbagai aspek, urgensi kegiatan yaitu untuk mengetahui apakah Go-Pay bagus produk e-wallet, tujuannya yaitu untuk mengetahui kualitas e-wallet Gopay, Dalam penelitian ini, selain teknik metodologi, dilakukan pencarian literatur pada perpustakaan untuk memperoleh informasi. Prosedur pengumpulan data kualitatif dilakukan dengan cara mengurangi data dan menggunakan sumber data yang sudah tersedia, dan penarikan kesimpulan yang etis dan logis. Terdapat tabel hasil, pembahasan, dan dampak dari beberapa jurnal yang membahas tentang Go-Pay. Keunggulan Go-Pay inilah yang mendorong pengguna Gojek untuk menggunakannya. Ketertarikan menggunakan sistem pembayaran digital Gopay juga dipengaruhi oleh utilitas yang dirasakan dan kenyamanan penggunaan. Tingkat dalam mempermudah dan keuntungan menggunakan aplikasi Go-Pay juga mempengaruhi minat pengguna Indonesia. Dari hasil dan pembahasan jurnal tersebut, disimpulkan bahwa GOPAY memiliki brand image dan kualitas aplikasi yang baik sehingga mempengaruhi kepuasan dan niat untuk terus menggunakan aplikasi tersebut. Faktor-faktor yang dipertimbangkan konsumen saat menggunakan dompet Go-paye sangat penting dalam menentukan kepuasan pelanggan.
Digitizing Strategy for MSMEs in Banyumas with a Web-Based Pavlovian Conditioning Approach Lina Fatimah Lishobrina; Putra Rakhmadani, Diovianto; Puspa Arum, Maliana; Yanyan Ramdhani, Ade
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p05

Abstract

This study examines MSME digitalization through a Web-Based Pavlovian Conditioning approach in Cikakak Village by integrating the Technology–Organization–Environment (TOE) and Diffusion of Innovation (DOI) frameworks. The environmental context includes environmental uncertainty and government support, the organizational context focuses on CEO innovativeness, and the technological context emphasizes IT infrastructure. Innovation attributes analyzed under the DOI model include Relative Advantage, Compatibility, Complexity, Trialability, and Observability. Using a quantitative approach, data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL software. The results show that Relative Advantage, Compatibility, Trialability, Government Support, and Environmental Uncertainty significantly influence website-based digital adoption among MSMEs. These findings indicate that MSME actors prioritize perceived benefits, alignment with existing business processes, and opportunities for experimentation when adopting digital technologies. In contrast, CEO innovativeness, IT infrastructure, complexity, and observability do not significantly affect adoption, suggesting that external support and environmental conditions play a stronger role in early-stage digital ecosystems. Theoretically, this study contributes by integrating TOE and DOI models to provide a more contextual explanation of MSME digital adoption in rural areas, emphasizing the dominant influence of environmental factors over organizational readiness in developing regions.
Penerapan Teknologi Digital sebagai Upaya Penguatan Sinergi Pelaku Usaha dalam Mewujudkan Ekonomi Sirkular pada Desa Wisata Kemutug Lor Baturaden Chusnul Hidayat; Paradise; Maliana Puspa Arum
Indonesian Journal of Community Service and Innovation Vol. 5 No. 3 (2025): Desember 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i3.10115

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas digital para pelaku usaha di Desa Wisata Kemutug Lor Baturaden melalui penerapan teknologi digital berupa pengelolaan website dan strategi digital marketing sebagai upaya memperkuat sinergi dalam mewujudkan ekonomi sirkular. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu observasi dan identifikasi masalah, sosialisasi konsep digitalisasi desa wisata, pelatihan hospitality dan layanan wisata, pelatihan serta pendampingan pembuatan konten digital, pelatihan pengelolaan website, dan evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kemampuan mitra dalam mengelola informasi digital, memproduksi konten promosi, memperbarui website, dan menerapkan teknik pemasaran digital secara mandiri. Selain itu, sinergi antarpelaku usaha semakin kuat melalui penggunaan platform digital bersama dan sistem promosi terpadu yang mendukung alur ekonomi sirkular. Program PKM ini memberikan kontribusi nyata terhadap penguatan kompetensi digital dan pengembangan model kolaborasi berkelanjutan bagi Desa Wisata Kemutug Lor.
Analisis Peran Financial Technology dalam Meningkatkan Keuangan Inklusif pada UMKM di Kabupaten Banyumas Chusnul Maulidina Hidayat; Lina Fatimah Lishobrina; Maliana Puspa Arum
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.963

Abstract

The development of information technology supported by the rapid use of the Internet has created a number of fintechs that will make it easier for people to access financial services digitally. The aim of this research is to know the role of fintech against financial inclusion in UMKM in Banyumas. This research uses the method of literature study, by exploring and examining the results of previous research findings. The results of this research explain that financial technology can have a positive impact in increasing inclusive finance on UMKM in Banyumas.
The Influence of Content Marketing and E-WOM on Instagram on the Decision to Purchase Florist Products in Purwokerto with Customer Trust as a Mediator Variable Ayu Putri Nidayanthi; Maliana Puspa Arum; Yosita Dwiani S
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.647

Abstract

Background: The rapid growth of Instagram has changed consumer purchasing behavior, with content marketing and electronic word of mouth (e-WOM) becoming important factors influencing purchasing decisions. In the florist industry, customer trust plays a key role in supporting online purchases. Objective: Instagram growth has reshaped consumer purchasing behavior, with content marketing, e-WOM, and customer trust influencing online purchase decisions. Methods: A quantitative research approach was employed using a survey of 100 respondents selected through purposive sampling. The respondents were active Instagram users who had purchased florist products via Instagram at least once during January–March 2026. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships among the variables. Results: The findings indicate that content marketing positively and significantly influences purchasing decisions (β = 0.182, p = 0.022), while e-WOM demonstrates a stronger positive effect (β = 0.271, p = 0.005). Customer trust significantly affects purchasing decisions (β = 0.341, p = 0.002) and serves as a significant mediator between content marketing and purchasing decisions (β = 0.125, p = 0.022), as well as between e-WOM and purchasing decisions (β = 0.148, p = 0.026). Among the predictors, e-WOM emerges as the most influential factor affecting consumer purchasing decisions. Conclusion: Content marketing and e-WOM significantly influence purchasing decisions through customer trust, with e-WOM emerging as the strongest predictor. Florist businesses should focus on content quality, customer reviews, and trust-building to increase purchase conversions.
Penguatan Literasi Keuangan dalam Mendukung Tata Kelola BUMDes yang Berkelanjutan di Desa Kemutug Lor Chusnul Maulidina Hidayat; Maliana Puspa Arum; Paradise
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 2 (2026): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i2.5652

Abstract

Badan Usaha Milik Desa (BUMDes) memiliki peran penting sebagai penggerak ekonomi desa melalui pengelolaan unit usaha yang mendukung peningkatan kesejahteraan masyarakat. Namun demikian, pengelolaan BUMDes masih menghadapi berbagai tantangan, khususnya terkait rendahnya tingkat literasi keuangan, keterbatasan pemahaman mengenai tata kelola keuangan, pencatatan transaksi, penyusunan laporan keuangan sederhana, serta perencanaan keuangan usaha yang sistematis. Kondisi tersebut berpotensi memengaruhi tingkat akuntabilitas, efektivitas pengelolaan usaha, dan keberlanjutan operasional BUMDes. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi keuangan dan memperkuat tata kelola pengelolaan keuangan BUMDes di Desa Kemutug Lor melalui kegiatan edukasi, pelatihan, dan pendampingan berbasis praktik. Metode pelaksanaan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan mitra, penyusunan materi pelatihan, pelaksanaan sosialisasi mengenai pentingnya literasi keuangan, pelatihan pencatatan transaksi keuangan sederhana, penyusunan anggaran, pengelolaan arus kas, serta evaluasi tingkat pemahaman peserta. Sasaran kegiatan ini adalah pengelola dan pihak yang terlibat dalam operasional BUMDes Kemutug Lor. Hasil dari kegiatan ini meliputi meningkatnya pemahaman peserta mengenai pengelolaan keuangan yang efektif, meningkatnya kemampuan dalam menyusun pencatatan keuangan yang lebih sistematis dan akuntabel, serta tumbuhnya kesadaran terhadap pentingnya tata kelola keuangan yang transparan dalam mendukung keberlanjutan usaha desa. Dengan demikian, program ini mampu memperkuat kapasitas pengelolaan BUMDes Kemutug Lor sebagai instrumen pemberdayaan ekonomi masyarakat desa.
Artificial Intelligence in E-commerce: The Impact of Consumer Behavior on Purchasing Decisions Maliana Puspa Arum; Silvia Van Marsally; Chusnul Maulidina Hidayat
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6573

Abstract

The development of Artificial Intelligence (AI) has made this technology a strategic component in e-commerce management through the transformation of digital marketing practices and consumer interactions. The application of AI enables companies to improve personalization, service efficiency, and the quality of consumer experiences through recommendation systems, chatbots, virtual agents, and AI-based content. This study aims to systematically examine the role of Artificial Intelligence in e-commerce and its impact on consumer behavior in the purchasing decision-making process. The research method used is a literature review with a qualitative descriptive approach to national and international journal articles published in the period 2019–2025. Selected articles are analyzed thematically to identify patterns of AI implementation, consumer behavioral responses, and their implications for purchasing decisions. The results of the study indicate that AI has a positive effect on consumer trust, satisfaction, and purchase intention by increasing information relevance, service speed, and marketing personalization. However, issues of data privacy, perceived authenticity, and limited empathy in AI-based interactions have the potential to affect consumer loyalty. Therefore, a hybrid approach that combines the sophistication of AI with human interaction is recommended to create a sustainable consumer experience in the e-commerce ecosystem.
Co-Authors Adnan Setyoko Ahmad Fahreza Ayu Putri Nidayanthi Azzahra Fathiyah, Salwa Budi Setyanta, Budi Chusnul Hidayat Chusnul Hidayat Chusnul Maulidina Hidayat Denny Purnomo Diovianto Putra Rakhmadani Fauzi, Rizal Ula Ananta Graciela Putri Wengkau Iffah, Tsabitatul Irwan Susanto Irwan Susanto Kadi, Dian Citaningtyas Ari Lestari Br Karo, Selin Lina Fatimah Lishobrina Livia Irene Livia Irene Widianty Lubis, Rachel Luthfi Zian Nasifah Luthfi Zian Nasifah Malina, Mayang Hema Manda Rahmat Husein Lubis Manda Rahmat Husein Lubis Margarena, Agung Novianto Muhammad Afrizal Amrustian Muhammad Eka Purbaya Munthe, Adrian Wismar Oky Wida Syahputra Olivia Cristianti Paradise Sahwan Sakha Salladin Selin Lestari Br Karo Shasi Naila Zahra Kamila Silvia Van Marsally Tsabitatul Iffah Tutania, Nadia Vitari Hana Saputri Yanyan Ramdhani, Ade Yosita Dwiani S Yosita Dwiani Suryaningtiyas