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PELATIHAN FOTOGRAFI PRODUK UNTUK PEMASARAN DIGITAL MENGGUNAKAN TEKNIK LIFESTYLE PHOTOGRAPHY Isnawati, Setya Indah; Budiyanto, Ari Eko; Jayanti, Fitri Dwi
Jurnal Bakti Humaniora Vol. 2 No. 1 (2022): JUNI 2022
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v2i1.1740

Abstract

Pemasaran melalui media internet atau saat ini biasa dikenal dengan istilah digital marketing/ pemasaran digital. Pemasaran secara digital merupakan salah satu media pemasaran yang sedang diminati oleh masyarakat saat ini karena dapat menjangkau target konsumen yang lebih luas secara cepat dan tepat serta lebih efektif dan efisien. Dalam memanfaatkan media promosi secara maksimal, dibutuhkan kemampuan menciptakan kreasi baru dan unik agar pesan-pesan dapat melekat pada konsumen, sehingga tujuan menjangkau lebih banyak konsumen, salah satunya yaitu fotografi. Salah satu bentuk foto produk yang digunakan dalam pelatihan pada Pengabdian Kepada Masyarakat (PKM) kali ini adalah fotografi produk. Mitra dari PKM ini adalah usaha toko busana Kedjora Grosir yang beralamatkan di Secang, Magelang, Jawa Tengah. Permasalahan mitra adalah kurangnya keterampilan dalam pengisian konten foto produk pada bisnis onlinenya, yang mengakibatkan pasifnya kinerja pemasaran digital di berbagai platform media sosial dan marketplace yang ada. Untuk itu, Tim PKM memberikan solusi berupa pelatihan fotografi produk busana secara sederhana dengan menggunakan smartphone dan properti pendukung lainnya. Pelatihan fotografi produk ini menggunakan teknik foto lifestyle, di mana menonjolkan objek orang dengan foto full body dengan background yang unik sesuai dengan tema gaya hidup yang dipakai serta didukung dengan properti lainnya untuk mempercantik dan memperdalam makna lifestyle foto itu sendiri. Hasil dan luaran dari proses pelatihan fotografi produk kali ini menghasilkan karya foto dengan teknik hero style dan flat lay photography, dan diharapkan bisa menjadi acuan Kedjora Grosir dalam meningkatkan engagement rate pada bisnis onlinenya.  Kata Kunci: fotografi produk, pemasaran digital, lifestyle photography
PENGELOLAAN KEUANGAN BISNIS FASHION SHELLA BOUTIQUE Jayanti, Fitri Dwi; Indarto, Bambang Ahmad; Tantra, Arda Raditya; Ani, Dewi Ari; Nurani, Bulan Karima
Jurnal Bakti Humaniora Vol. 4 No. 2 (2024): DESEMBER 2024
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v4i2.3534

Abstract

Since 2019, Shella has been running a boutique business in Puri Anjasmoro Semarang. The business has gradually continued to grow and has an increasing business volume. Good financial management is one of the key factors in business sustainability, including in the fashion boutique business which has the characteristics of a creative business with complex financial management needs. However, many boutique business actors in the MSME sector have not implemented systematic financial records, so they face challenges in monitoring cash flow, evaluating business performance, and accessing funding sources. The methods used include an initial survey to identify the condition of boutique financial management, training in financial records based on a simple system (manual and digital), and direct practical assistance for three months. The main focus of the program is to separate personal and business finances, record income and expenses in a structured manner, and prepare simple financial reports, such as profit and loss and cash flow statements. The results of this activity show a significant increase in the understanding and ability of boutique owners to prepare financial reports. Before the assistance, business actors did not separate personal and business finances, making it difficult to know the profitability of their business. After the activity, boutique owners were able to identify the financial condition of the business more transparently and measurably. In conclusion, education and assistance in recording financial reports have a positive impact on boutique financial management, increasing operational efficiency, and reducing the risk of recording errors. With better financial management, boutiques have the potential to grow more competitively and sustainably in the local and national fashion markets.   Abstrak Sejak 2019 Shella menekuni usaha butik yang ada di puri anjasmoro semarang. Usaha tersebut lambat laun terus berkembang dan memiliki volume usaha yang terus meningkat. Pengelolaan keuangan yang baik merupakan salah satu faktor kunci dalam keberlanjutan usaha, termasuk dalam bisnis fashion butik yang memiliki karakteristik usaha kreatif dengan kebutuhan pengelolaan keuangan yang kompleks. Namun, banyak pelaku usaha butik di sektor UMKM belum menerapkan pencatatan keuangan secara sistematis, sehingga menghadapi tantangan dalam memantau arus kas, mengevaluasi kinerja usaha, dan mengakses sumber pendanaan. Metode yang digunakan meliputi survei awal untuk mengidentifikasi kondisi pengelolaan keuangan butik, pelatihan pencatatan keuangan berbasis sistem sederhana (manual dan digital), serta pendampingan praktik langsung selama tiga bulan. Fokus utama program adalah memisahkan keuangan pribadi dan bisnis, mencatat pemasukan dan pengeluaran secara terstruktur, serta menyusun laporan keuangan sederhana, seperti laporan laba rugi dan arus kas. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan pemilik butik dalam menyusun laporan keuangan. Sebelum pendampingan, pelaku usaha tidak memisahkan keuangan pribadi dan usaha, sehingga sulit mengetahui profitabilitas bisnisnya. Setelah kegiatan, pemilik butik mampu mengidentifikasi kondisi keuangan usaha secara lebih transparan dan terukur. Kesimpulannya, edukasi dan pendampingan pencatatan laporan keuangan memberikan dampak positif bagi pengelolaan keuangan butik, meningkatkan efisiensi operasional, dan mengurangi risiko kesalahan pencatatan. Dengan pengelolaan keuangan yang lebih baik, butik memiliki potensi untuk berkembang lebih kompetitif dan berkelanjutan di pasar fashion lokal maupun nasional.
Pengaruh Pengetahuan Pajak, Tarif Pajak, Sanksi Pajak, Tax Amnesty dan Program Pengungkapan Sukarela terhadap Kepatuhan Pajak Karyawan AHASS di Kabupaten Semarang Aini, Nurul; Bambang Ahmad Indarto; Fitri Dwi Jayanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v3i2.2310

Abstract

This study aims to determine the effect of tax knowledge, tax rates, tax sanctions,Tax Amnesty And the Voluntary Disclosure Program for Tax Compliance in Ahass, Semarang Regency. This study used a quantitative method by processing primary data through questionnaires given to 100 ahass employees. The sampling technique ispurposive sampling, because the researcher took a random sample where the sample group was targeted to have certain attributes. The data obtained were processed with SPSS Version 20. The analysis used included validity and reliability tests, descriptive statistical tests, classical assumption tests, and hypothesis testing. The results of the research tests showed that simultaneously Tax Knowledge, Tax Rates, Tax Sanctions, Tax Amnesty and Knowledge Programs Taxes significantly influence Tax Compliance. Partially (1) Tax Knowledge has no significant effect on Tax Compliance. (2) Tax Rates have a significant effect on Tax Compliance. (3) Tax Sanctions have no significant effect on Tax Compliance. (4)Tax Amnesty no significant effect on tax compliance. (5) Voluntary Disclosure Program has a significant effect on Tax Compliance. Abstrak   Penelitian ini bertujuan untuk mengetahui Pengaruh Pengaruh Pengetahuan Pajak, Tarif Pajak, Sanksi Pajak, Tax Amnesty Dan Program Pengungkapan Sukarela Terhadap Kepatuhan Pajak Di Ahass Kabupaten Semarang. Penelitian ini menggunakan metode kuantitatif dengan mengolah data primer melalui kuesioner yang diberikan kepada karyawan ahass sebanyak 100 responden. Teknik pengambilan sampel adalah purposive sampling, karena peneliti mengambil sampel secara acak dimana kelompok sampel ditargetkan memiliki atribut-atribut tertentu. Data yang diperoleh diolah dengan SPSS Versi 20. Analisis yang digunakan meliputi uji validitas dan reliabilitas, uji statistik deskriptif, uji asumsi klasik, dan uji hipotesis Hasil uji penelitian menunjukkan bahwa secara simultan Pengetahuan Pajak, Tarif Pajak, Sanksi Pajak, Tax Amnesty Dan Program Pengetahuan Pajak secara signifikan berpengaruh terhadap Kepatuhan Pajak. Secara parsial (1) Pengetahuan Pajak tidak berpengaruh signifikan terhadap Kepatuhan Pajak. (2) Tarif Pajak berpengaruh signifikan terhadap Kepatuhan Pajak. (3) Sanksi Pajak tidak berpengaruh signifikan terhadap Kepatuhan Pajak. (4) Tax Amnesty tidak berpengaruh signifikan terhadap kepatuhan pajak. (5) Program Pengungkapan Sukarela berpengaruh signifikan terhadap Kepatuhan Pajak.
Pengaruh Kinerja Keuangan terhadap Penghindaran Pajak di Perusahaan Tambang yang Terdaftar di BEI (Studi Kasus Perusahaan Tambang pada Tahun 2016-2020) Indarti, Dwi; Bambang Ahmad Indarto; Fitri Dwi Jayanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v3i2.2443

Abstract

Many cases of tax avoidance are often carried out by large companies in Indonesia which are very detrimental to state revenues. One of them is the mining sector company which is the fourth largest tax contributor in Indonesia. The purpose of this study is to determine the effect of return on assets, leverage and capital intensity on tax avoidance. This study uses quantitative research methods and uses secondary data in the form of the company's annual financial reports. The population in this study were all mining sector companies listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. The sample used in this study used the purposive sampling method to obtain 20 companies during the observation period of 5 consecutive years, so that 100 samples were obtained. The results of this study indicate that return on asset has a significant effect on tax evasion. Leverage has no significant effect on tax avoidance. Capital intensity has no significant effect on tax avoidance. Abstrak Banyak kasus penghindaran pajak kerap dilakukan oleh perusahaan-perusahaan besar di Indonesia yang sangat merugikan bagi penerimaan negara. Salah satunya yaitu perusahaan sektor pertambangan yang menjadi penyumbang pajak terbesar keempat di Indonesia. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh return on asset, leverage dan intensitas modal terhadap penghindaran pajak. Penelitian ini menggunakan metode penelitian kuantitatif dan menggunakan data sekunder berupa laporan keuangan tahunan perusahaan. Populasi pada penelitian ini adalah seluruh perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2016 hingga 2020. Sampel yang digunakan pada penelitian ini menggunakan metode purposive sampling didapat 20 perusahaan selama periode pengamatan 5 tahun berturut-turut, sehingga didapat 100 sampel. Hasil penelitian ini menunjukkan bahwa return on asset berpengaruh signifikan terhadap penghindaran pajak. Leverage tidak berpengaruh signifikan terhadap peng
Analisis Sistem Pengendalian Internal Persediaan Barang Dagang dengan Penerapan Akuntansi (Studi Kasus CV Narodoji Bhranta Adyapi) Fahma Hanifah; Fitri Dwi Jayanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 4 No. 2 (2024): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v4i2.3346

Abstract

In the business world, along with technological developments that will have a big influence on the economy, if a company is unable to keep up with the competition of other companies, the company will suffer undesirable things. The CV Narodoji Bhranta Adyapi company is a company that operates in the distributor sector, the company carries out performance activities in sending merchandise. Internal Control System according to the committee of sponsoring organizations, the definition of internal control is a process carried out by company directors, management and other rational employees to achieve goals. The formulation of the problem in this research is how the process of applying accounting to the internal control system for merchandise inventory is. The aim of this research is to analyze the company's internal control system for merchandise inventory. Abstrak Dalam dunia usaha seiring dengan perkembangan teknologi yang akan membawa pengaruh begitu besar terhadap perekonomian, maka jika perusahaan tidak mampu mengimbangi persaingan perusahaan lain maka perusahaan akan menanggung hal yang tidak diinginkan. Perusahaan CV Narodoji Bhranta Adyapi merupakan perusahaan yang bergerak pada bidang distributor, perusahaan tersebut melakukan aktivitas kinerja melakukan pengiriman barang dagang. Sistem Pengendalian Internal menurut committee of sponsoring organizations , definisi pengendalian intrtnal merupakan sebuah proses, yang dilakukan oleh direksi perusahaan, manajemen, dan pegawai lainnya yang rasional atas tercapainya tujuan. Rumusan masalah pada penelitian ini bagaimana proses penerapan akuntansi pada sistem pengendalian internal persediaan barang dagang. Tujuan dalam penelitian ini adalah untuk menganalisis sistem pengendalian internal persediaan barang dagang pada perusahaan.
Evaluation of the Implementation of the Payroll Accounting System at KJPP SISCO Fitri Dwi Jayanti; Sri Trisnaningsih
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.37

Abstract

The era of globalization that has penetrated into all aspects is enough to affect the sustainability of the company, especially in determining operational costs to be more effective and efficient. Company operations include the amount of salary given to employees. Salary is a financial consideration that must be paid to employees for their contribution to the organization, so it is necessary to ensure that salary payments are structured to achieve operational efficiency. To achieve this, management must set up a payroll system. SISCO Public Appraisal Services Office evaluates the implementation of the payroll system for the better and to ensure that payroll is processed effectively and efficiently. However, there is still a problem that there are uncollected receivables from clients that hamper the receipt of employee salaries. The purpose of this paper is to evaluate the application of the payroll accounting system at the SISCO Public Appraisal Services Office. The data collection methods in this paper are observation, interview, and documentation. The results obtained are in the form of increased skills in accounting, especially regarding the payroll accounting system and its application in the agency. The payroll accounting system must be designed in such a way that it does not hamper the company's operations.
DETERMINAN PERTUMBUHAN LABA PADA PERUSAHAAN SEKTOR HEALTH CARE YANG TERDAFTAR DI BEI PERIODE 2019 – 2022 Nurani, Bulan Karima; Rahmatika, Ulya; Jayanti, Fitri Dwi
Dinamika Akuntansi Keuangan dan Perbankan Vol 13 No 1 (2024): Vol. 13 No. 1 2024
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v13i1.9915

Abstract

The first time the pandemic hit, it impacted the unstable economic crisis in various communities in all world countries. In contrast in the healthcare sector companies can survive due to the soaring demand for drug production and health services. Thus providing an opportunity to get high income in the future, and can even provide an opportunity to get high profits. So in the research period span, it has an impact on increasing or decreasing profits with a high difference. This study was conducted to determine the effect of debt-to-equity ratio, net profit margin, total asset turnover, and current ratio on profit growth in healthcare sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The number of companies sampled in this study was 19 companies with data for each of the 4 periods studied with a total of n = 76. This study uses secondary data and this study uses quantitative data types. The analysis method used is multiple linear regression analysis. The results of this study indicate that partially the debt to equity ratio has a negative and significant effect on profit growth, total asset turnover has a positive and significant effect on profit growth, net profit margin and current ratio have a negative and insignificant effect on profit growth.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI Nugroho, Susilo Dwi; Jayanti, Fitri Dwi
Dinamika Akuntansi Keuangan dan Perbankan Vol 13 No 1 (2024): Vol. 13 No. 1 2024
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v13i1.9925

Abstract

This study examines the effect of good corporate governance represented by gender and age diversity of the board of directors, the size of the board of commissioners, and the frequency of board of directors meetings on the company's financial performance calculated by ROE (Return on Assets). The sample of this study was 62 manufacturing companies listed on the IDX in 2020-2022 which were obtained through purposive sampling techniques. This study uses multiple regression analysis methods. The results of the study indicate that gender diversity of the board of directors has a positive and significant effect on financial performance, age diversity of the board of directors has a positive and significant effect on financial performance, the size of the board of commissioners has a positive and significant effect on financial performance, the frequency of board of directors meetings has a positive and significant effect on financial performance.
ANALISIS FRAUD RESPONSE DAN FRAUD RECOVERY SYSTEM PADA LEMBAGA KEUANGAN MIKRO: PENDEKATAN STUDI KASUS Nurani, Bulan Karima; Jayanti, Fitri Dwi; Tantra, Arda Raditya
Dinamika Akuntansi Keuangan dan Perbankan Vol 13 No 2 (2024): Vol. 13 No. 2 2024
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v13i2.9996

Abstract

This study aims to determine the considerations used by management in fraud response to cases that have harmed cooperatives and customers, and to determine the loss recovery system taken by management. The subjects and organizations studied are the management of a microfinance institution (ABC Cooperative) in Central Java. The objectives of this study will be achieved by using a qualitative research design, with a case study approach. Case studies are chosen because the unit of analysis is one organization. Analytical research is used to explore how and why a phenomenon occurs. The results of this study explain that the response taken by the cooperative to cases of fraud committed by its employees is termination of employment with several agreements, without involving the legal process. This step is taken to maintain the good name of the Cooperative in the eyes of the public and minimize the expenditure of larger funds. In practice, this study proves and strengthens the theory that most fraud committed by employees is undetected and is often resolved secretly to protect the victim's good name, this estimate is likely to underestimate the actual losses to business and society. This study can also provide practical implications for other cooperative institutions as a reference in making decisions related to similar cases.
Social Performance Audit : Measuring the Impact of CSR on Company Sustainability Fitri Dwi Jayanti; Utami Puji Lestari
International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i2.3146

Abstract

Social performance audit and Corporate Social Responsibility (CSR) are important factors in ensuring corporate sustainability, especially for companies listed on the Indonesia Stock Exchange (IDX). Social performance audit functions as an evaluation tool for the social and environmental impacts generated by the company, while CSR plays a role in building positive relationships with stakeholders and improving the company's reputation. This study aims to analyze the effect of social performance audit and CSR on corporate sustainability in order to provide insight for management in strategic decision making. This study uses a quantitative method with a multiple linear regression approach to test the relationship between social performance audit, CSR, and corporate sustainability. Data were obtained from annual reports and sustainability reports of companies listed on the IDX for the past five years. The research sample was selected using a purposive sampling method with certain criteria to ensure the relevance of the data collected. The results of the study indicate that social performance audit and CSR have a positive and significant effect on corporate sustainability. Companies that implement social audits transparently and run effective CSR programs tend to be more sustainable financially, socially, and environmentally. These findings indicate that integrating sustainability strategies into business models can increase competitiveness and investor confidence. This research provides implications for corporate management, investors, and regulators to strengthen social audit and CSR practices to create a more responsible and sustainable business environment