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All Journal Economic Journal of Emerging Markets Ekonomi dan Keuangan Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Sriwijaya Law Review JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EKONOMIS : Journal of Economics and Business Al-Muzara'ah Jurnal Samudra Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Governance Risk Management Compliance and Sustainability Journal of Sustainable Economics Review of Islamic Social Finance and Entrepreneurship
Wahyu Ario Pratomo
Prodi S1 Ekonomi Pembangunan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY Misna Doharni Harahap; Wahyu Ario Pratomo; Irsad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486206

Abstract

This study aims to analyze the influence of Digital Marketing and Marketplace on the Revenue of Micro, Small, and Medium Enterprises (MSMEs) with Sales as an intervening variable in Medan City. The rapid growth of the digital economy has significantly changed marketing patterns and consumer behavior, thus encouraging MSMEs to adapt to technological developments to remain competitive. Digital marketing allows businesses to promote products effectively through social media such as Instagram, Facebook, and TikTok, while marketplace platforms such as Shopee and Tokopedia provide wider market access and ease of transactions. This study uses a quantitative approach with a purposive sampling technique, involving 384 MSME respondents who have been operating for at least one year and actively utilize social media and marketplaces in marketing and sales activities. Primary data was obtained through a questionnaire with a Likert scale, then analyzed using the Partial Least Square (PLS) method to test the direct, indirect, and mediating effects between variables. The results show that Digital Marketing has a positive and significant effect on MSME Sales and Revenue. Similarly, Marketplace has a positive effect on Sales, which ultimately increases MSME Revenue. The Sales variable is proven to act as a mediating variable that strengthens the relationship between Digital Marketing and Marketplace on MSME Revenue. These findings indicate that the more intensively MSMEs implement digital marketing strategies and utilize marketplaces, the greater their ability to increase revenue in a stable and sustainable manner. This research provides theoretical and practical contributions to the development of literature on digital marketing and the capacity building of MSMEs in the digital economy era. The results can serve as a reference for businesses, the government, and supporting institutions in designing digital training policies, business mentoring, and strategic collaboration with marketplace platforms to drive sustainable regional economic growth.
PROJECT MANAGEMENT ANALYSIS OF COMMUNITY BASED SANITATION ACTIVITIES IN LANGKAT REGENCY Abdilah Ragilia M; Wahyu Ario Pratomo; Rulianda Purnomo Wibowo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3877

Abstract

This study analyzes project management practices and proposes strategic recommendations to minimize time addendums in the implementation of the Community-Based Sanitation (Sanimas) activities in Langkat Regency. Sanimas, initiated by the Ministry of Public Works and Housing, aims to expand access to proper sanitation through community participation. Despite its achievements, the program has faced execution challenges, particularly related to time constraints under the self-managed construction model. The research employs the Critical Path Method (CPM) to identify key activities affecting project duration. Findings indicate that delays in procurement and construction stages significantly contributed to the extension of project timelines beyond the stipulated 90 days. The total project duration based on the CPM analysis was found to be 47 days for critical path activities. This study recommends strengthening the capacity of Community-Based Implementation Team, enhancing coordination with stakeholders, integrating risk-based scheduling, and institutionalizing post-project evaluations. These strategic improvements are essential for ensuring timely and efficient implementation of future Sanimas projects.
Analysis Of The Impact Of Fintech Lending And Kur On The Development Of Micro-Enterprises In Medan City Lastri Putri Sijabat; Wahyu Ario Pratomo; Irsad Lubis
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.10041

Abstract

This study aims to analyze the relationship between fintech lending and small business loans in providing alternative financial solutions and their impact on the development of micro businesses in Medan. The variables studied include fintech lending and small business loans as independent variables; sales as an intervening variable; and micro business development as a dependent variable. The research data used primary data consisting of 21 subdistricts in Medan City. This study distributed questionnaires to 100 respondents, which were processed using path analysis through the Partial Least Square (PLS) approach. This study was also processed using the Smart-PLS 4 statistical application. The results show that fintech lending and small business loans have a direct, positive and significant effect on sales. Similarly, fintech lending, small business loans, and sales directly have a positive and significant effect on the development of micro businesses in Medan City. In addition, fintech lending and small business loans indirectly increase the development of micro businesses in Medan City through sales.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdilah Ragilia M Abdul Ghafar Ismail Adithiya Rahman Atmaja Ahmad Albar Tanjung Ahmad Yani Hazir Aiga Fadillah, Rahmanta Ginting, Irsad Lubis Amanda WBBA Angin, Sutejo Perangin Arif Rahman Arif Rahman Baktiar Bin Musa Butar, Riyani Butar Chenny Seftaria D. Agus Harjito Arif Singapurwoko Dede Ruslan Doriani Lingga Fauziah Fauziah Hakim, Sukma Hayati Hasibuan, Widya Sartika Inggrita Gusti Sari Nasution Irsad Ismadi Ismail Lastri Putri Sijabat Luh Putu Ratna Sundari Misna Doharni Harahap Muhammad Arief Tirtana Muhammad Fahmi Tanjung Muhammad Syafii Napitupulu, Rodame Monitorir Nasution, Fahmi Natigor Paidi Hidayat Pasaribu, Ayu Angelina Ragyl Arieyanto Ramadhan Devan Pratama Rambe, Nurul Hidayah Rosilawati Amiruddin Rospiani, Eka Ruth Christa Saida Hasibuan Sembiring, Sya’ad Afifuddin Sirojuzilam Hasyim Soeparno, Wahyu Sugeng Imam Suhaimi, Syech Sukma Hayati Hakim Suprayitno, Aryadimas Susanto, Arva Athallah Syafii, M. Syarief Fauzie Taufan Achmad Felna Tetty Yuliaty Tika Widiastuti Walad Altsani Weni Hawariyuni, Weni Wibowo, Rulianda P. Widya Sartika Hasibuan Wiyadi Wiyadi Yasmin Chairunisa Muchtar Yola Anggia