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All Journal Economic Journal of Emerging Markets Ekonomi dan Keuangan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Sriwijaya Law Review JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EKONOMIS : Journal of Economics and Business Al-Muzara'ah Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Samudra Ekonomi dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Sustainable Economics Review of Islamic Social Finance and Entrepreneurship
Wahyu Ario Pratomo
Prodi S1 Ekonomi Pembangunan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH PERDAGANGAN INTERNASIONAL, NILAI TUKAR, INFLASI, DAN INVESTASI TERHADAP PERTUMBUHAN EKONOMI NEGARA BRICS Jesslyn Thesia; Wahyu Ario Pratomo; M.Syafii
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47147

Abstract

This study aims to analyze the effects of international trade, exchange rates, inflation, and investment on economic growth in BRICS countries using indicators such as the ratio of exports of goods and services to GDP, exchange rates against the US dollar, consumer price index, gross fixed capital formation (GFCF) to GDP ratio, and Gross Domestic Product (GDP). The analytical method employed is the Panel Autoregressive Distributed Lag (ARDL) model, using EViews 12 software. The data used in this study are panel data, combining cross-sectional data from BRICS countries (including Indonesia) and time series data from 2015 to 2024 sourced from the World Bank.The results indicate that in the short run, exchange rates have a negative and significant effect on economic growth, while international trade, investment, and inflation do not have a significant effect. In the long run, all variables—international trade, exchange rates, inflation, and investment—have a positive and significant effect on economic growth in BRICS countries.
ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING AND MARKETPLACES ON THE DEVELOPMENT OF MSME INCOME IN MEDAN CITY Misna Doharni Harahap; Wahyu Ario Pratomo; Irsad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486206

Abstract

This study aims to analyze the influence of Digital Marketing and Marketplace on the Revenue of Micro, Small, and Medium Enterprises (MSMEs) with Sales as an intervening variable in Medan City. The rapid growth of the digital economy has significantly changed marketing patterns and consumer behavior, thus encouraging MSMEs to adapt to technological developments to remain competitive. Digital marketing allows businesses to promote products effectively through social media such as Instagram, Facebook, and TikTok, while marketplace platforms such as Shopee and Tokopedia provide wider market access and ease of transactions. This study uses a quantitative approach with a purposive sampling technique, involving 384 MSME respondents who have been operating for at least one year and actively utilize social media and marketplaces in marketing and sales activities. Primary data was obtained through a questionnaire with a Likert scale, then analyzed using the Partial Least Square (PLS) method to test the direct, indirect, and mediating effects between variables. The results show that Digital Marketing has a positive and significant effect on MSME Sales and Revenue. Similarly, Marketplace has a positive effect on Sales, which ultimately increases MSME Revenue. The Sales variable is proven to act as a mediating variable that strengthens the relationship between Digital Marketing and Marketplace on MSME Revenue. These findings indicate that the more intensively MSMEs implement digital marketing strategies and utilize marketplaces, the greater their ability to increase revenue in a stable and sustainable manner. This research provides theoretical and practical contributions to the development of literature on digital marketing and the capacity building of MSMEs in the digital economy era. The results can serve as a reference for businesses, the government, and supporting institutions in designing digital training policies, business mentoring, and strategic collaboration with marketplace platforms to drive sustainable regional economic growth.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdilah Ragilia M Abdul Ghafar Ismail Adithiya Rahman Atmaja Ahmad Albar Tanjung Ahmad Yani Hazir Aiga Fadillah, Rahmanta Ginting, Irsad Lubis Amanda WBBA Angin, Sutejo Perangin Arif Rahman Baktiar Bin Musa Butar, Riyani Butar Chenny Seftaria D. Agus Harjito Arif Singapurwoko Dede Ruslan Doriani Lingga Fauziah Fauziah Hakim, Sukma Hayati Hasibuan, Widya Sartika Inggrita Gusti Sari Nasution Irsad Irsad Ismadi Ismail Jesslyn Thesia Lastri Putri Sijabat Luh Putu Ratna Sundari M.Syafii Misna Doharni Harahap Muhammad Arief Tirtana Muhammad Fahmi Tanjung Muhammad Syafii Napitupulu, Rodame Monitorir Nasution, Fahmi Natigor Paidi Hidayat Pasaribu, Ayu Angelina Ragyl Arieyanto Ramadhan Devan Pratama Rambe, Nurul Hidayah Rosilawati Amiruddin Rospiani, Eka Ruth Christa Saida Hasibuan Sembiring, Sya’ad Afifuddin Sirojuzilam Hasyim Soeparno, Wahyu Sugeng Imam Suhaimi, Syech Sukma Hayati Hakim Suprayitno, Aryadimas Susanto, Arva Athallah Syafii, M. Syarief Fauzie Taufan Achmad Felna Tetty Yuliaty Tika Widiastuti Walad Altsani Weni Hawariyuni, Weni Wibowo, Rulianda P. Widya Sartika Hasibuan Wiyadi Wiyadi Yasmin Chairunisa Muchtar Yola Anggia