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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AFEBI Management and Business Review IQRO: Journal of Islamic Education Jurnal Riset Bisnis dan Manajemen Tirtayasa Syi'ar Iqtishadi TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Business Management Journal Program Studi Manajemen Jurnal Manajemen Enrichment : Journal of Management Asyahid Journal of Islamic and Quranic Studies (AJIQS) GEMILANG: Jurnal Manajemen dan Strategi Bisnis Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah International Journal of Applied Finance and Business Studies EKONOMIKA45 International Business and Accounting Research Journal Economic Reviews Journal MES Management Journal Journal of Social And Economics Research Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen EKOBIS SYARIAH MDP Student Conference NATUJA: Jurnal Ekonomi Syariah Jurnal Al-ittifaq Jurnal Bisnis dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Indonesian Journal of Agriculture and Environmental Analytics Al-Infaq: Jurnal Ekonomi Islam Ihtirom: Jurnal Manajemen Pendidikan Islam journal of social and economic research Indonesian Journal of Humanities and Social Sciences J-CEKI Jurnal Profesi Guru Indonesia JIES : Journal of Islamic Economics Studies SEMINAR TEKNOLOGI MAJALENGKA (STIMA)
Mukhsin, Moh.
Faculty Of Economics And Business, University Of Sultan Ageng Tirtayasa Serang - Banten
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Jurnal Ekonomi dan Pembangunan Indonesia

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Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Konsumen dengan Minat sebagai Variabel Intervening pada Produk Stik Kelor : Studi Kasus pada Produk UMKM Stik Kelor di Daerah Kaloran Kota Serang Alifia Devianty; Moh. Mukhsin
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 1 (2025): Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i1.1067

Abstract

Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.
Co-Authors Abdul Kharis Abila, Ahbab Abrori, Ahmad Fadhol Abrori Aditya Nurul Rohman Ahmad Fatoni Ahmad Syarifudin Anshori Alifia Devianty Ani Kurniawati Ani Setyowati Apriadi, Andri Apriliani, Tri Rizki Asep Suryana Atika Anggi Hafsara Cut Khairani Darsanto Dede Nurjanah Diah Novianti Dian Ai’syah Az-zahra Azis Didit Damayanti Diqbal Satyanegara Elif Pardiansyah Epong Kurniatin Fathurrohman, Muhammad Khaeru Firdaus, Angga Dita Tri Ganika, Gerry Gerry Ganika Hanida, Dea Hayati Nupus Hikam, Manarul Hudri Hudri Hudri I Gusti Agung Komang Diafari Djuni Hartawan Imas Permatasari Indra Suhendra Irfad, Andri Isti Nuzulul Atiah Isti Nuzulul Atiah Kasfia, Selkia Royyan Kawilujengan, Rasul TH Khoirunisa, Salsa Nashiroh Kias Faras, Siti Balya Kurniadin, Adi Linda Wati M. Ainun Najib M.Tajus Sobirin Maulana Malik Ibrahim Mauliani, Mauliani Mohamad Ainun najib Monica, Metha Muhammad Abduh Muhammad Faisal Aziz Muhammad Faturrahman Rifai Rahmat Najmudin Nupus, Hayati Nur Fitriyani Nuzulul Atiah, Isti Pardiansyah, Elif Permata, Lilis Prihartama, Toto Rahmatika, Fidya Raihan Subakti Ratih Tianti Safari Safari Sahara, Duwi Fadilah Sanusi, Fauji Saskia Salsa Eka Ahzahra Satyanegara, Diqbal Setyaji, Hajar Sheila Annisa Sihabudin, Muhamad Siti Aida Asa Siti Aisyah Sofiyatun Nisa Suhartini, Nani Suryaanto Suryanto Toto Prihartama Wahyudi, Wawan Yulia Anisa