Article Per Year (5 Year)
p-Index From 2020 - 2025
3.637
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Pendidikan Ekonomi & Bisnis Jurnal ASET (Akuntansi Riset) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL EDUCATION AND DEVELOPMENT The International Journal of Business Review (The Jobs Review) Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen Universitas Bung Hatta BASKARA: Journal of Business and Entrepreneurship Budimas : Jurnal Pengabdian Masyarakat ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jupeko (Jurnal Pendidikan Ekonomi) Journal of Management and Entrepreneurship Research Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat West Science Journal Economic and Entrepreneurship AMMA : Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akuntansi dan Keuangan Islam (JAKIs) Review of Islamic Social Finance and Entrepreneurship Al-Muhasib: Journal of Islamic Accounting and Finance Manajemen : Jurnal Ekonomi IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita International Journal of Islamic Business and Economics (IJIBEC)
Chamdan Purnama
Sekolah Tinggi Ilmu Ekonomi (STIE) Al-Anwar Mojokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka

 1 
DIGITAL ASSISTANCE AND MARKETING STRATEGY FOR OTAK-OTAK BANDENG AMANAH MSMEs COMPETITIVENESS Purnama, Chamdan; Fatmah, Dinda; Rahmah, Mirhamida; Maulida, Elly Istiana
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 02 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i02.1272

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia continue to grow positively, with government support helping to revive the economy since the Covid-19 pandemic. To further MSME development, a community engagement program was conducted to provide guidance and solutions for the challenges faced by the Otak-Otak Bandeng Amanah business in Mojokerto. The study used a descriptive research method with a qualitative approach, collecting data through semi-structured interviews, observation, and social media analysis of Otak-Otak Bandeng Amanah. Key challenges identified included limited local awareness of the business, difficulty for new customers to locate it, less appealing product photos on GrabFood and GoFood, and the absence of cashless payment options. Implemented solutions included expanding customer reach through Instagram, Facebook, and TikTok promotions, creating banners and signage, improving product photos, and providing QRIS for cashless payments. Recommendations included ongoing mentoring for other businesses to optimize digital media management.  
Co-Authors Abdul Mujib Ahmad Syakur Alfaina Karem, Nahdya Andriani Azizah Fitriani Chairul Anam Chairul Anam, Chairul Elly Istiana Maulida Fatmah, Dinda Fatmawatie, Naning Windarti Hasani, Syaiful Kumi Sari Ludi Wishnu Wardana Lukman Hakim Lukman Hakim Maula, Farij Ibadil Putri , Karina Ananda Putri, Karina Ananda Rahmah , Mirhamida Rahmah, Mirhamida Rahmah, Yusriyah Rahmah, Zakiyah Zulfa Saiful Anam Sugeng Mulyono Suyanto , Syaiful Hasani Syaiful Hasani Syaipudin, Latif Tohari, Ilham Yuliani Yuliani Yusriyah Rahmah Yusriyah Rahmah Yusriyah Rahmah Zulfa Rahmah, Zakiyah