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Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Eko Susanto; Syifaa Novianti; Wahyu Rafdinal; Mega Fitriani Adiwarna Prawira; Chandra Budi Septyandi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
Coffee Product Tourism Development Plan In Mekarsari Gambung Village Chandra Budhi Septyandi; Gundur Leo; Marceilla Suryana; Syifaa Novianti; Rikantini Widiyanti; Sherly Raka Siwi Putri Utomo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 1 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i1.679

Abstract

This article contains the Community Partnership Program (PKM) activities process, the Bandung State Polytechnic (Polban) collaboration with Mekarsari Gambung Village as its partner, which is in its second year. The problems faced by Mekarsari Gambung Village include the lack of competence of human resources in compiling and presenting qualified tourism products and not having adequate promotional tools to market these tourism products to prospective tourists. Solutions to partner problems offered from this PKM activity include preparing tourism products and making digital marketing tools. The output of the compiled PKM activities is in the form of trekking tour packages which are recorded in the form of an electronic guidebook and a website containing comprehensive information about Mekarsari Gambung Village as a tourism destination along with activities that tourists can carry out during their visit.
Empirical Study of Bandung Basin Tourist Behavior: Visitor Journey Analysis Marceilla Suryana; Eko Susanto; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.59496

Abstract

This study aims to provide a comprehensive understanding of tourist travel in the Bandung Basin and formulate strategic recommendations to improve the tourist experience in the area. Using quantitative research methods involving 300 tourist respondents visiting destinations in the Bandung Basin, this study examines travel in various stages, including pre-visit, in-visit, and post-visit. It highlights the implications for DMO and stakeholders in the tourism industry. This study found that this region's dreaming and planning phases are largely determined by the trend and influence of digital information received by travelers. While at the booking stage, the role of online travel agents in the younger generation of travelers dominates its utility above direct bookings. This study provides several strategic recommendations for DMO to follow up on the profile of tourist behavior in the Bandung Basin.
Combating Overtourism: The Use of Web-GIS in Visualizing Tourist Distribution and Travel Patterns Cholid Fauzi; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.44

Abstract

Web-GIS in the tourism sector can be done using website technology, namely by visualization based on tourism spatial attributes that display polygon-based patterns and points of tourist attraction locations to combat overtourism in tourist attractions. With the development of geospatial technology, tourists' distribution and travel patterns can be visualized by collecting data on tourist visits to tourist attractions and their routes. With the YWDM method, this web-gis was developed using the YWDM methodology with several phases according to the methods used. This application uses an open-source programming language, namely Javascript, and uses JSON as an upstream geodatabase. The results show that Web-GIS visualization of the distribution and travel patterns can make it easier to monitor the density of a tourist attraction. It is well developed in providing more accurate information on the distribution and density of tourist attractions. With the YWDM methodology, visualization can be done like the software development stage and equipped with steps in need for spatial data management.
Perilaku Pendakian Gunung di Masa Kenormalan Baru (Analisis Perspektif Pendaki Gunung di Jawa Barat) Syifaa Novianti; Fauziah Farhah Zamilah; Tomy Andrianto
Journal of Event, Travel and Tour Management Vol. 2 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i1.785

Abstract

The aim of this study is to understand the behavior of mountaineer during the new normal of the Covid-19 pandemic. Although during the pandemic, mountaineering is still a favorite tourist outdoor activity to avoid crowds. The mountain attraction operator also claims to have implemented strict health protocols. However, only a few or none of studies discussing the mountaineer’s behavior during new normal. This study uses a qualitative method by conducting semi-structured interviews from 16 mountaineers in June-July 2021. The data were processed through several stages, namely reducing data, improving the appearance, one-stage coding and conducting content analysis. As the result, mountaineers tend to ignore health protocols, especially removing masks and rarely washing their hands during moountaineering. However, mountaineers mostly able to keep their distance and still pay attention to the environmental sustainability. In addition, mountaineers appreciate the operator which have implemented the CHSE procedures (cleanliness, health, safety and environmental sustainability) especially at the starting point of the mountaineering.
Predicting Tourists’ Behaviour Towards Smart Tourism: The Case in Emerging Smart Destinations Novianti, Syifaa; Susanto, Eko; Rafdinal, Wahyu
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.30

Abstract

This paper aims to investigate the tourist behaviour towards smart tourism in the case of emerging smart destinations. The extended model of theory of planned behaviour (TPB) is proposed as a tool to predict the relationship between applying smart tourism technology and tourist behaviour in selecting and visiting the destination. Using the city of Bandung, Indonesia as a case study, data was collected using a structured questionnaire from 524 domestic tourists in several emerging smart destinations. The confirmatory factor analysis was utilised to test the construct validity and reliability of the model, while Partial Least Squares (PLS) modelling was employed to assess the hypotheses developed. The results show that the extended TPB model can reasonably predict the tourist behaviour towards smart tourism, suggesting its applicability to emerging smart destinations. Smart tourism technology directly affects tourists’ attitude, subjective norms, and tourists perceived behavioural control, resulting in their travel intention. Also, their planned behaviour mediates the relationship between smart tourism technology and tourist decision in selecting and visiting destinations. Identifying predictors of tourist behaviour towards smart tourism provides a more accurate forecast of tourist demand, thereby enabling policymakers to tailor and implement a more comprehensive smart tourism planning and development
Analisis faktor Community-Based Participatory Framework untuk pengembangan Urban Village Tourism: Studi Kasus kampung tematik di Kota Sukabumi Novianti, Syifaa; Susanto, Eko; Septyandi, Chandra Budhi
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 1 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i1.62930

Abstract

Pemerintah Kota Sukabumi, melalui Dinas Kepemudaan, Olahraga dan Pariwisata (Disporapar) telah mencanangkan 7 Kampung Tematik pada tahun 2021 dengan pertimbangan sumber daya wisata dan ekonomi kreatif di wilayah tersebut. Penetapan kampung tematik merupakan upaya Pemerintah Kota Sukabumi untuk memberikan nilai tambah ekonomis dari sisi ekonomi kreatif dan pariwisata untuk kesejahteraan masyarakat yang lebih luas. Konsep kampung tematik tidak hanya pembentukan kegiatan pariwisata dan ekonomi yang berbasis masyarakat, tetapi juga penciptaan ruang kampung berciri khas yang berkelanjutan Namun, meskipun manfaatnya sangat besar, dalam perencanaan dan praktiknya kampung tematik sebagai bagian dari CBT ini mempunyai banyak tantangan. Membangun partisipasi masyarakat dalam kegiatan pariwisata dapat terhalang oleh adanya konflik antar kepentingan dalam masyarakat, kurangnya kepercayaan, dan bahkan minimnya kapabilitas masyarakat itu sendiri dalam mengelola sumber daya. Penelitian ini bertujuan menganalisis faktor dalam merumuskan model kerangka kerja partisipasi masyarakat (community-based participatory framework) untuk kampung tematik dalam mewujudkan pengelolaan destinasi wisata partisipatif. Penelitian ini dilakukan dengan menggunakan pendekatan metode deskriptif verifikatif. Variable partisipasi masyarakat dan determinannya (community attachment dan involvement, perceived benefits dan costs) dalam konteks CBT diadopsi dan kajian pustaka terkait. Survei dengan berbasis instrument kuesioner dilakukan kepada masyarakat dan pengelola pada Kampung Tematik di Kota Sukabumi. Validitas dan reliabilitas variable konstruk serta analisis karakteritik masyarakat akan dilakukan dengan uji deskriptif analisis dengan SPSS. Sedangkan pengujian model dianalisis dengan menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa dukungan masyarakat terhadap pengembangan pariwisata sangat dipengaruhi oleh manfaat dan biaya yang dirasakan oleh masyarakat (perceived benefit and cost). Lebih lanjut, faktor manfaat dan biaya dirasakan oleh masyarakat ini juga memainkan peran penting sebagai katalisator hubungan antara keterikatan dan keterlibatan masyarakat (community attachment and involvement) dengan dukungan mereka terhadap pengembangan pariwisata di Kampung Tematik Kota Sukabumi. Pengaruh faktor-faktor tersebut pada dukungan pengembangan kepariwisataan menekankan bahwa dalam merumuskan kerangka kerja partisipasi masyarakat (community-based participatory framework) perlu menitikberatkan perencanaan partisipatif, di mana anggota masyarakat terlibat aktif dalam mengidentifikasi sumber daya pariwisata, memetakan aset, dan menetapkan tujuan lingkungan. Hal ini juga berfokus pada menghasilkan pendapatan tambahan bagi masyarakat dalam jangka panjang. Secara keseluruhan, hasil dari penelitian ini mendukung bahwa kerangka partisipatif berbasis masyarakat dalam pariwisata diharapkan dapat mendorong pendekatan kolaboratif dan inklusif yang memberdayakan masyarakat lokal dan menjamin keberlanjutan inisiatif pariwisata dalam jangka panjang.  
The Influence of Image on Staycation Intention at Dusun Bambu Ecolodge Humaira, Cyrilla Pratania; Novianti, Syifaa
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.120

Abstract

The image of a destination significantly impacts tourists' experiences and intentions, particularly in the hospitality and tourism industry. This study examines how the image of Dusun Bambu Ecolodge influences tourists' intention to engage in staycations. Using a quantitative approach, data were collected through questionnaires distributed to 105 respondents who had experienced a staycation at the ecolodge. The analysis employed descriptive and verification statistical techniques, including simple linear regression. The findings reveal that image positively and significantly influences staycation intention, with a correlation coefficient of 0.662 and a determination coefficient of 41%. This indicates that the image variable can explain 41% of the variation in staycation intention, while other factors influence the rest. These results underscore the importance of maintaining and enhancing a positive image to boost staycation intentions. The study highlights practical strategies, including optimizing digital marketing and leveraging social media to promote engaging content and positive visitor experiences. This research contributes to understanding how destination image drives tourist behaviour, offering valuable insights for ecolodge operators and stakeholders in the sustainable tourism sector.
Tourists Interest in Camping as an Alternative Tourism Activity During COVID-19 Pandemic: The AIDA Model Application Ananda, Ayu; Novianti, Syifaa
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.17

Abstract

Since the coronavirus pandemic hit Indonesia, tourists have become more careful when doing tourist activities. Natural or outdoor tourist destinations are assumed as safe and preferable destinations because they have the lowest risk of coronavirus transmission. One of the activities that can be done in natural or outdoor tourist destinations is camping. Using the AIDA (Attention, Interest, Desire, and Action) Model, this research was conducted to determine how much tourists are interested in camping, especially in South Bandung, West Java, Indonesia, as it has many natural tourist destinations with camping areas. This study uses a quantitative descriptive method, frequency analysis techniques, and scoring analysis. Samples were taken using a stratified random sampling technique to 111 respondents. Respondents are tourists who know or have visited one of the three natural tourist destinations in South Bandung, used as samples, namely Mount Puntang, Ranca Upas, and Rancabali. The results show that tourists are quite interested in camping as an alternative tourism activity during the coronavirus pandemic. However, they have some limitations or prerequisites in visiting the camping area during these uncertain times.
Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia Rafdinal, Wahyu; Susanto, Eko; Novianti, Syifaa; Juniarti, Cahaya
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.20

Abstract

This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.