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All Journal Jurnal Teknik Industri SPEKTRUM INDUSTRI TEKMAPRO Journal of Industrial Engineering and Management Jurnal Ilmiah Teknik Industri R.E.M (Rekyasa Energi Manufaktur) Jurnal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) PROZIMA (Productivity, Optimization and Manufacturing System Engineering) JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Journal of Research and Technology Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Metode : Jurnal Teknik Industri Martabe : Jurnal Pengabdian Kepada Masyarakat Industri Inovatif : Jurnal Teknik Industri Jurnal Optimalisasi Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Tekno Journal of Applied Engineering and Technological Science (JAETS) Kontribusia : Research Dissemination for Community Development Academia Open Indonesian Journal of Law and Economics Review Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Indonesian Journal of Innovation Studies PELS (Procedia of Engineering and Life Science) Procedia of Social Sciences and Humanities INOVTEK Polbeng - Seri Informatika
Boy Isma Putra
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : SPEKTRUM INDUSTRI

 1 
MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET Satria Ramadhani; Boy Isma Putra
Spektrum Industri Vol. 13 No. 2: Oktober 2015
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v13i2.2694

Abstract

UKM Kaisar Briket is one of the business sectors that briket produce. The problem is not enough briket product known to the public and the market competition, briket product compete with LPG and kerosene so that the competition is encouraging to be albe to search for the right marketing to strategy to compete in the market.the methode game theory can deetermine a marketing strategy through the marketing mix 4P (product, price, place, promotion). Marketing mix divided into severval attribute to know some of the marketing strategy that will be product advantage to attract users briket. Responden data required to obtain the value of matriks calculation game theory methode previously in reliability test and validitas test toknow what valid whether or not the responden data the result of the study showed the briket product have superior strategy and alternative strategies when competitions products. Keyword : marketing, marketing mix, game theory
Co-Authors Achmad Nuzul Amri Affandi , Ghozali Rusyid Agil, Mochamad Sofwan Aldy Tasandy Andriansyah Alfian Fajar Gunawan Ali Akbar Ardana, Muhammad Rizky Aska Putra Pamungkas Athika Sidhi Cahyana Atikha Sidhi Cahyana Atok Irawan Cahyana , Atikha Sidhi Cholifah Cholifah, Cholifah Damayanti, Titik Nur Dani Budihamsyah Dewi Andriyani Diwanti Faradiba, Nabila Edi Widodo, Edi Faizal Mega Hardiansyah Fajar Alifka Hadi Fandra Prastyo Al Havish Fazrur Suman Prambahan Felly Denia Rochman Ghozali Rusyid Affandi GR, Sayid Hana Catur Wahyuni Hayatal Falah, Agus Ifan Wahyu Pranata Dewantara Indah Apriliana Sari Irawan, Atok Irma Dwi Setyowati iswanto Iswanto Iswanto Jakaria, Ribangun B Jamaaluddin Kharisma, Aditya Nur Khatamy, Mohammad Reza Lazuardani, Zidan Rasyidi Luhur Arif Santoso Marodiyah, Inggit Marzuki Ibrahim Masad Hariyadi Misbaghi, Yoni Fajar Mochamad Andre Firdiansyah Mochamad Nuri Affa Mochammad Imam Mashuri Much Syafiudin Muhammad Bayu Aji Saputra Muhammad Kelvin Alfindo Muhammad Rifqi Maulana Nasoik, M. Kholisun Novitasari, Melisa Pamungkas, Aska Putra Pratama, Muchammad Ikbal Prayoga Dwi Firmansyah Puspista Handayani Putri, Natasya Kurniawan R. Erik Hidayat Ramadhani, Satria Ribangun Bamban Jakaria Rohman, Ahmad Fathur Romi, Mochammad Sari, Indah Apriliana Satria Ramadhani Seftiardiyah, Yenni Setiyono, Wisnu Panggah Setya Adi Pratama Setya Adi Pratama Setya Budi Shazana Dhiya Ayuni Sofillauny, Zahara Sultan Afli Susanto, Dani Tedjo Sukmono Thurmudhi, Moch Ibad Titik Nur Damayanti Wachidatul Bahiyyah, Siti Wafika Urfa Maulidah Wiwik Sulistiyowati Wiwik Sumarmi Wulandari, Indah Apriliana Sari Yulianto, Rizky