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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar JPsd ( Jurnal Pendidikan Sekolah Dasar ) Jurnal Manajemen & Supervisi Pendidikan Muallimuna : Jurnal Madrasah Ibtidaiyah JCES (Journal of Character Education Society) Jurnal Basicedu JMIE (Journal of Madrasah Ibtidaiyah Education) MIDA : Jurnal Pendidikan Dasar Islam Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Bidayatuna: Jurnal Pendidikan Guru Mandrasah Ibtidaiyah At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Elementeris : Jurnal Ilmiah Pendidikan Dasar Islam Al-Bidayah: Jurnal Pendidikan Dasar Islam Alsina : Journal of Arabic Studies TARBAWY: Indonesian Journal of Islamic Education Journal of Integrated Elementary Education Jurnal Basicedu Jurnal Pendidikan Dasar Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya Prosiding Seminar Nasional Manajemen dan Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Bidayah : jurnal pendidikan dasar Islam EduBase: Journal of Basic Education Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Al Ibtida: Jurnal Pendidikan Guru MI
Batubara, Hamdan Husein
Universitas Islam Negeri Walisongo Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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A Digital Marketing-Based Public Relations Management Strategy for Increasing the Appeal of State Senior High School 3 Cilacap to Prospective Students Ambarwati Syafitri; Fatkuroji Fatkuroji; Hamdan Husein Batubara
JMSP (Jurnal Manajemen dan Supervisi Pendidikan) Vol 10, No 2 (2026): Vol. 10 No. 2 Maret 2026
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um025v10i22026p282

Abstract

Abstract: This study aims to analyze digital marketing-based public relations management strategies for increasing the appeal of MAN 3 Cilacap to new students, as well as to identify the supporting factors, inhibiting factors, and implications of these strategies for the institution’s image. The study employs a qualitative approach using a case study design to gain an in-depth understanding of the implementation of digital marketing-based public relations strategies in the context of a madrasah. The research informants consisted of the Madrasah Vice Principal for Public Relations and the Madrasah Vice Principal for Student Affairs, who were selected through purposive sampling. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model, which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the digital marketing-based public relations management strategy is implemented through four management functions: planning, organizing, executing, and evaluating. Promotional strategies are implemented by leveraging digital media such as Instagram, Facebook, YouTube, WhatsApp, and the madrasah’s official website, and are reinforced through direct outreach, the publicization of student achievements, extracurricular activities, and alumni engagement. Key supporting factors include leadership support, teamwork, availability of digital media, and student achievements, while inhibiting factors include limited human resources, competition among educational institutions, and consistency in content production. The research findings indicate that digital marketing-based public relations strategies contribute to enhancing the visibility, positive image, and appeal of MAN 3 Cilacap within the community. This study strengthens the field of educational public relations management by emphasizing the importance of integrating management functions and digital marketing as an effective communication strategy in the digital age. Keywords: public relations management, digital marketing, educational promotion, institutional image, student appeal.
Pengembangan Aplikasi Edukasi Kuis Bahasa Arab sebagai Alternatif Media Belajar Siswa Kelas I Madrasah Ibtidaiyah Firdhany Nur Azizah; Hamdan Husein Batubara
Alsina : Journal of Arabic Studies Vol. 3 No. 2 (2021)
Publisher : Universitas Islam Negeri Walisongo Semarang - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/alsina.3.2.8432

Abstract

Vocabulary is one of the most critical linguistic components that Arabic as a foreign language learners must master. Previous studies discovered that it was accurate that first-grade students struggled to recognize and master Arabic vocabularies since the learning process mainly consisted of lectures and homework. Students need external help or stimulation to increase their comprehension of Arabic. Educational games may encourage first-grade students since they like to play and explore electronic devices such as androids, laptops, and so on. This study aims to develop an educational application that contains acceptable Arabic vocabulary content for first grade (elementary school) students. The research employed the ADDIE (Analysis-Design-Development-Implementation-Evaluation) paradigm of research and development. This study involves developing an educational application called "Arabic Quiz", which utilizes the Articulate Storyline 360 software. According to feasibility tests conducted by a media expert, a material expert, and prospective consumers, this application has an "excellent" category. The program is suited for use as an alternative learning media for first-grade students.
Co-Authors A. Najid As Syafiq Abdul Afif Abdul Hafiz Achmad Zumarul Abidin Adawiyah, Nur Alfia Ahmad Michael Zamzami Aina Ulfa Azzahwa Aji Permana Nursidiq Aji Permana Nursidiq Amalia Risfianti Ambarwati Syafitri Amelinda Saharani Andriyan Nur Pratama Ansia Aulia Dina Asdiana, Aulia Asep Supena. Aula, Iqbal Ahsanul Aulia Asdiana Defikha Dhya'ulhaq Delila Sari Batubara Dessy Noor Ariani Dina Safira Eka Fhutri Kembari Elvina Nabila Setyaningtyas Farhan Noor Ichsan Fatkuroji Fatkuroji Firda Nuraisyah Firdhany Nur Azizah Gilang Tri Prasojo Himmatul Fauziyah Iim Impronah Irawati Ainunita Juliyantika, Tiwi Kenanga Kurnia Putri Kuni Wafiqotuz Zahroh M. Riyan Maulana Mahfudz Siddiq Maisaroh, Irfatin Manzilatus Shofiy Muhammad Indra Setyaji Nahidh Ubyyu Asji Ahmad Naifah Naifah Nur Alfia Adawiyah Nurul Kimalatul Khoiriyah Puji Retno Lestari Rachmandanu Tri Prasojo Rahmawati, Selfi Dewi Risda Sofiyatul Muna Risfianti, Amalia Rosyfi Zakiyatul Af'idah Rudhotul Muhtasanah Ruruh Sarasati Saharani, Amelinda Sarasati, Ruruh Selfi Dewi Rahmawati Septiyani Dwi Anggraeni Shona Zaidan Adib Siddiq, Mahfudz Tiwi Juliyantika Widad Nailu Salsabila Zulfa Ainurrahma Zurika Estiyarika