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Preferensi Konsumen dalam Memilih Metode Pembayaran Digital (Studi Kasus Pada Usaha Rumahan Pengolahan Hasil Laut di Desa Sentang Kec.Teluk Mengkudu Kabupaten Serdang Bedagai, Sumatera Utara) Meliza*, Juli; Hastalona, Dina
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.4117

Abstract

Digital payment methods have experienced significant development, especially for small and medium businesses. The development of digital financial transformation in SMEs has become an interesting topic in recent research. Adoption of digital finance innovations can lead to long-term performance improvements in SMEs. This study aims to analyze the factors of Social Media Influencers, Company Brand Image, Promotional Benefits, Financial Technology Knowledge, Perceived Convenience Use, and Perception of Risk to interest in using digital payments in seafood processing home-based businesses in Sentang Village, Teluk Mengkudu District, Serdang Bedagai Regency, North Sumatra. Quantitative research method with analytical descriptive analysis techniques. The results of this study indicate that social media influencers and perceived risk have a negative and insignificant effect. Meanwhile, Promotional benefits, Fintech knowledge, Perceived usefulness, have a positive and significant effect. It is hoped that by understanding the factors that influence consumer choice, stakeholders can develop strategies to increase the adoption and use of digital payment systems, increase customer satisfaction, and drive economic growth.
Enhancing Investment Decisions Through Financial Literacy: The Mediating Role of Income in Medan's Community Using SEM-PLS Modeling Hastalona, Dina
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.559

Abstract

The objective of this research is to elucidate and analyze the extent to which foundational knowledge of investment products and financial analysis influences investment decisions in Medan, incorporating community income enhancement in Medan as a mediating variable. The subjects of this study are entities that utilize green energy, where the independent variables are the basic understanding of investment products and financial analysis, the dependent variable is the investment decision-making in Medan, and the intervening variable is the enhancement of community income in Medan. Data analysis employed the Structural Equation Modeling (SEM) technique utilizing SMART PLS 4.0 software. Data collection methods included questionnaires and observation. The research methodology applied was quantitative descriptive analysis utilizing the SEM method, where data processing with SEM was performed using PLS 4.0 application. The findings indicate that, partially, the variables of basic understanding of investment products and financial analysis significantly affect investment decisions and impact the enhancement of community income. Simultaneously, these variables influence investment decisions through the mediating variable of community income enhancement. A deeper understanding of investment products and financial analysis enables investors to assess whether such conditions can enhance community income, thereby aiding in the decision-making process regarding the allocation of capital for the economic upliftment of the community.
IMPLEMENTASI STANDAR AKUNTANSI DALAM PRAKTIK LAPORAN KEUANGAN PADA PT. WIJAYA KESUMA SEGARA Harya Ningsi, Etty; Hastalona, Dina
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.816-821

Abstract

Implementasi standar akuntansi dalam praktik penyusunan laporan keuangan merupakan hal yang krusial bagi setiap entitas bisnis guna memastikan transparansi dan keandalan informasi keuangan. Pengabdian ini bertujuan untuk mengkaji proses implementasi standar akuntansi pada PT. Wijaya Kesuma Segara, sebuah perusahaan yang bergerak di bidang eksport-import. Pengabdian dilakukan dengan menganalisis prosedur penyusunan laporan keuangan berdasarkan standar akuntansi yang berlaku, serta mengevaluasi kesesuaian dan kepatuhan perusahaan terhadap regulasi akuntansi yang berlaku. Pelaksanaan kegiatan berjalan tertib dan lancar ditandai dengan antusiasme peserta kegiatan dari awal kegiatan hingga akhir pelaksanaan. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan dalam penerapan standar akuntansi yang sesuai. Pengabdian masyarakat ini memberikan dampak positif dalam mendukung keberlanjutan operasional dan pertumbuhan perusahaan melalui peningkatan kompetensi dalam manajemen keuangan yang sesuai dengan standar akuntansi yang berlaku.
MODEL PERILAKU KEPUTUSAN INVESTASI GENERASI Z DI SUMATERA UTARA: ANALISIS FINANCIAL PERSONALITY TRAITS DAN RISIKO PERCEIVED Sally Maya Vida; Dina Hastalona
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1764

Abstract

his study aims to examine the influence of financial personality traits and risk perceived on investment decision-making behavior among Generation Z in North Sumatra. The increasing participation of young investors through digital investment platforms highlights the need to understand psychological factors that shape their financial decision-making patterns. A quantitative approach was employed, using primary data collected from 247 Generation Z respondents selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM–PLS) method. The findings reveal that financial personality traits have a significant and positive effect on investment decision-making behavior, indicating that self-control, risk tolerance, and future orientation serve as key determinants of investment choices among young investors. Risk perceived also shows a significant effect, demonstrating that higher levels of perceived risk tend to reduce the likelihood of making aggressive investment decisions. The model explains 48,7% of the variance in investment decision-making behavior, indicating strong explanatory power. This research contributes empirical evidence that psychological factors play a critical role in shaping the investment behavior of Generation Z, particularly in emerging regional contexts such as North Sumatra. The findings are expected to support the development of more adaptive and personality-based financial literacy strategies and provide direction for future studies to incorporate broader contextual variables.
KUDA LUMPING SEBAGAI TRADISI DAN INOVASI SOSIAL UNTUK MASYARAKAT BERKELANJUTAN Sembiring, Desi Sri Pasca Sari; Hastalona, Dina; Novalinda, Novalinda
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34400

Abstract

Abstrak: Program “Kuda Lumping: Tradisi dan Inovasi Sosial untuk Masyarakat Berkelanjutan” merupakan kegiatan pengabdian masyarakat yang mengintegrasikan pelestarian budaya dengan inovasi sosial guna mendukung pembangunan berkelanjutan. Program ini berfokus pada peningkatan kualitas pertunjukan dan kapasitas promosi digital kelompok seni Kuda Lumping yang terdiri atas 25 anggota. Tujuannya meliputi penyediaan pelapis sarung alat musik dan aksesoris pertunjukan, peningkatan pengetahuan mitra dalam promosi digital, serta peningkatan produktivitas ekonomi kelompok seni. Metode pelaksanaan mencakup sosialisasi, pelatihan, penerapan teknologi, pendampingan, evaluasi, dan keberlanjutan program. Hasil menunjukkan adanya peningkatan pengetahuan sebesar 78% pada aspek manajemen pertunjukan, pemasaran digital, dan pengembangan merchandise berbasis budaya. Selain itu, kapasitas ekonomi kelompok seni meningkat sebesar 35%, terbentuk dua model bisnis berkelanjutan, serta terjadi peningkatan keterlibatan generasi muda sebesar 45% dalam pelestarian budaya lokal. Evaluasi menggunakan pendekatan mixed-method dengan indikator peningkatan pendapatan, penguasaan teknologi, dan partisipasi masyarakat. Program ini berkontribusi terhadap pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) poin 8 dan 11, yaitu pekerjaan layak dan pertumbuhan ekonomi serta kota dan komunitas berkelanjutan. Kolaborasi antara seniman, akademisi, pemerintah, dan pihak swasta menjadi kunci keberhasilan, membuktikan bahwa kearifan lokal dapat menjadi sumber inovasi sosial yang relevan di era modern.Abstract: The “Kuda Lumping: Tradition and Social Innovation for Sustainable Communities” program is a community service activity that integrates cultural preservation with social innovation to support sustainable development. This program focuses on improving the quality of performances and digital promotion capabilities of the Kuda Lumping art group, which consists of 25 members. Its objectives include providing covers for musical instruments and performance accessories, increasing partners' knowledge of digital promotion, and increasing the economic productivity of the art group. The implementation methods include socialization, training, technology application, mentoring, evaluation, and program sustainability. The results show a 78% increase in knowledge in the areas of performance management, digital marketing, and culture-based merchandise development. In addition, the economic capacity of the art group increased by 35%, two sustainable business models were formed, and there was a 45% increase in the involvement of the younger generation in the preservation of local culture. The evaluation used a mixed-method approach with indicators of increased income, technology mastery, and community participation. This program contributes to the achievement of Sustainable Development Goals (SDGs) points 8 and 11, namely decent work and economic growth, and sustainable cities and communities. Kolaborasi antara seniman, akademisi, pemerintah, dan pihak swasta menjadi kunci keberhasilan, membuktikan bahwa kearifan lokal dapat menjadi sumber inovasi sosial yang relevan di era modern.