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All Journal Tekinfo | Scientific Journal of Industrial and Information Engineering RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Engine: Energi, Manufaktur, dan Material Jurnal Teknik Industri Terintegrasi (JUTIN) IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) Journal of Community Development Industrika : Jurnal Ilmiah Teknik Industri Jurnal Pengabdian kepada Masyarakat
Kusmendar, Kusmendar
Teknik Industri Universitas Sarjanawiyata Tamansiswa
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The Peningkatan Kualitas Layanan Pada Apotek Menggunakan Metode Servqual dan Service Blueprint Alfandy Alif Utama; Elly Wuryaningtyas Yunitasari; Kusmendar Kusmendar
Tekinfo: Jurnal Ilmiah Teknik Industri dan Informasi Vol 14 No 1 (2025)
Publisher : Program Studi Teknik Industri Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/tekinfo.v14i1.2722

Abstract

Depok Sleman Pharmacy, which has been established since early 2000, is now facing stiff competition from many new competitors, especially franchises with modern and complete services, where service quality is a crucial competitive aspect that has a direct impact on customer satisfaction. Therefore, this study aims to convey the level of customer satisfaction at this pharmacy and formulate service improvement proposals to remain competitive and not appear to be left behind in service facilities. In achieving this goal, the study uses two main methods: the first method is Servqual, which is used to analyze customer satisfaction by measuring the gap between customer expectations and perceptions of five service dimensions, and because the measurement results indicate a negative gap (performance below expectations), it is continued with the stage of formulating improvement proposals using the second method, namely service blueprint, which functions to visualize the entire service flow, including customer interactions (frontstage) and support processes (backstage), in order to address the identified gap points. Data were collected through a physical questionnaire distributed to 100 Depok Pharmacy customers who made in-person transactions on-site between December 2024 and January 2025. The results showed that 19 of the 22 service attributes had a negative gap value, and the overall service quality calculation resulted in a score of 0.964, indicating that most services did not meet customer expectations. Based on these findings, a service blueprint was designed as a proposal for comprehensive improvements to the service flow, in order to improve service quality and strengthen the pharmacy's presence amidst increasingly fierce competition.
Co-Authors Agung Priyanto Agus Ristono Alfandy Alif Utama Alvito Shultan Alfiansyah Andri Daeng Masiki Anisa Dwi Maslikhah Ardian Arief Arya Dani, Setyawan Awang Hendrianto Pratomo Eka Yulia Sari Elly Wuryaningtyas Yunitasari Gilang Prasetyo, Wahyu Indah Kurniasih Muvidah, Nada Iman Nikma Wahyu Nurdaningsih Nurul Istiqomah Paulina Retno Anjani Sugito Rahmawati Endah Witanti Refiana Eka Asita Damayanti Retno Widiastuti Ricky Novan Pradhana Rina Apriyanti Shanta Rezkita Susanti Susanti Syamsul Ma’arif Tias Ernawati, Tias Titik Rahmawati Tri Aji Purnomo Tri Yulianto V. Reza Bayu Kurniawan Yudam Alkolid Yusuf Khoirul Huda