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Journal : Jurnal Pengabdian kepada Masyarakat

PENGABDIAN DALAM MENGOPTIMALISASIKAN KEGIATAN PEREKONOMIAN UMKM DI KELURAHAN BATU SEMBILAN MELALUI PROGRAM DIGITALISASI UMKM Muhammad Isa Alamsyahbana; Salihi Salihi; Rachmad Chartady; Armansyah Armansyah; Vina Amalia Putri; M. Fachri Riauan; Mutiara Adinda Febrian; M. Iqbal Sesaria
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.6055

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan pelaku bisnis yang bergerak pada berbagai bidang usaha, yang menyentuh kepentingan masyarakat dan memiliki peran penting dalam penyerapan tenaga kerja. UMKM yang dijadikan sebagai objek pelaksanaan PKM ini yaitu UMKM Melajoe Batik. UMKM ini mengalami permasalahan dalam hal pemasaran, sehingga dalam pelaksanaan PKM ini, kami memberikan sosialisasi dan praktik marketing berbasis digital, yaitu membuat akun shopee dan mengajarkan cara promosi digital. Hasilnya menunjukkan bahwa UMKM merasa terbantu dengan adanya kegiatan ini dan harapannya agar UMKM semakin baik kedepannya
EKSISTENSI UANG KETON SEBAGAI ALAT TUKAR BELANJA PADA PASAR WARISAN PULAU PENYENGAT Rachmad Chartady; Muhammad Isa Alamsyahbana; Armansyah Armansyah; Eka Kurnia Saputra
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.6056

Abstract

Tourism is a manifestation of the symptoms of human instincts long ago, namely the desire to travel. This is also the reason for Penyengat Island to continue to develop its tourist attraction because it is an amazing place and keeps a combination of tourism between history, spectacular nature and cultural arts that are so compelling. At present, Penyengat Island has a new tourist destination, the heritage market which is the second year this destination has been established. One of the uniqueness of the inheritance market is the existence of transactions using ketone money which was used as a medium of exchange for shopping during the Malay kingdom. Visitors can exchange rupiah for Ketone money to buy food, goods or souvenirs. The purpose of this research is to find out how ketone money can be used as a shopping transaction tool. With the service method in the form of approaches and outreach to the public and visitors to the island of Penyengat. Stinging Legacy Exploration Activities are carried out in a day with a total of 400 participants. The expected outcome of this activity is that the local community and visitors of the stinging island can understand how to shop or trade using ketone money
PENDAMPINGAN PENCATATAN DAN PEMBUKUAN SEDERHANA BAGI KELOMPOK UMKM DI KELURAHAN MELAYU KOTA PIRING Ranti Utami; Muhammad Isa Alamsyahbana; Afriyadi Afriyadi; Henisha Auliananda; Kinanti Rahmadhani; Lina Oktafiani; Mohamad Hammam Pardiansyah; Novita Kristiani Waruwu; Nurul Despurnama Sary; Salsabil Nabila Arifin; Sasrya Elsana; Dian Ocviasari; Dandy Lucky Pratama
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 7: Desember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i7.6946

Abstract

One of the most important business sectors for economic development is Micro, Small and Medium Enterprises (MSMEs). However, MSME actors are still not aware of the development of the financial aspect. This is due to the lack of motivation and ability of MSME actors in managing their business finances. The purpose of this community service activity is to provide assistance to MSME actors regarding simple recording and bookkeeping so that in the future MSME actors master the basics and procedures for recording and simple bookkeeping so that they can make good financial reports. The method used is by way of mentoring. The results obtained from this activity are that MSME actors have new insights and abilities in carrying out this simple recording and bookkeeping
STRATEGI PENGUATAN BRANDING PRODUK KOPI KUDA BERKAIT MELALUI INOVASI KEMASAN DAN EDUKASI DIGITAL MARKETING BAGI UMKM DESA SEBONG PEREH Imran Ilyas; Satrio Bimo Saputro; Indra Bastian Tahir; Muhammad Isa Alamsyahbana; David Dwi Malya Putra; Muhammad Nursyahdani; Novi Komalasari; Nurul, Nurul; Rezky Pranatha; Selvi Wahyuningsih; Silvia Yohani; Viena, Viena
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9641

Abstract

This community service program aimed to improve the competitiveness of the UMKM Kopi Kuda Berkait in Sebong Pereh Village through packaging innovation and digital marketing education for local UMKM. The innovation involved designing modern, hygienic, and functional packaging to enhance the product's appeal and strengthen its brand identity. Digital marketing education was provided to the UMKMs in Sebong Pereh Village, including the use of e-commerce platforms such as Shopee. The implementation methods included interviews, observations, documentation, participation, and socialization. As a result, the packaging innovation successfully enhanced the branding of Kopi Kuda Berkait, while the digital marketing education helped local UMKMs understand digital marketing strategies to expand their market reach
Co-Authors Afriyadi Afriyadi, Afriyadi Afrizal Afrizal Agustinah, Dwi Amelia, Suci Antania, Livia Armansyah Armansyah Armansyah Armansyah Arthur Simanjuntak Aulia Dewi Gizta Azura, Wenni Rahma Budi Zulfachri Charly Marlinda Chartady, Rachmad Ciptha, Andrea Dandy Lucky Pratama David Dwi Malya Putra Dewi Monalisa Dhea Amanda Aulia Putri Dian Ocviasari Eka Kurnia Saputra Eko Murti Saputra Elvina Elvina Ewdia Meylin Lilipory fauzi FAUZI Fauzi Fauzi Fauzi Fauzi Firman Ardiansyah Haiqal Imansyah Hardiansyah, Ricky Hasnah Fauziah Hasnarika, Hasnarika Helen Henisha Auliananda Herman Herman Ika Rani Kusuma Dewi Imran Ilyas Indra Bastian Tahir Indriaty, Novica Juhli Edi S Juliani Sari Siregar Khairi, Muhammad Dahlan Khorussalam, Khorussalam Kinanti Rahmadhani Kurnia, Sri Lina Oktafiani M Syafnur M. Fachri Riauan M. Iqbal Sesaria Maria Vilistasia Marlinda, Charly Martin Yehezkiel Sianipar Masyitah As Sahara Melisa Melisa Mohamad Hammam Pardiansyah Mohammad Iqbal Sesaria Muhammad Isa Alamsyah Muhammad Isa Alamsyah Muhammad Nursyahdani Muhammad Rizki Mutiara Adinda Febrian Nasution, Finalesvita Br. Novelia Tia Anelda Novi Chandra Saputra Novi Darmayanti Novi Komalasari Novita Kristiani Waruwu Nurfitri Zulaika Nurul Despurnama Sary Nurul Nurul Nurul Rahmaini Oktavia, Aii Melia Putri Oktavianka, Fanny Pratiwi Tri Utari Putra, Rizky Ramadhana Putri, Widy Andini Qurrotal Qolbiyah Raja Yulianita Sarazwati Ramadhona, Herpandi, Ranat Mulia Pardede Ranti Utami Ranti Utami Rezario Febrianta Chandra Rezky pranatha Salihi Salihi Salihi, Salihi Salsabil Nabila Arifin Sambodo, Bambang Sarazwati, Raja Yulianita Sasrya Elsana Satria, Hendy Satrio Bimo Saputro Selvi Wahyuningsih Selvia Andita Shely Joeana Silvia Yohani Silviah, Rahma Sinta Saputri Siregar, Juliani Sari Sitepu, Andres Putranta Sri Kurnia Sri Kurnia Sulistyowati, Hani Surya Violita Arifin SYAIFUL BAHRI Telaumbanua, Isihati Tiara Wulandari Tommy Munaf Ulfa Oktavani Nasution Utami, Ranti Vanisa Meifari Viena, Viena Vilistasia, Maria Vina Amalia Putri Welly, Yerisma Wiwin Vartina Wong, Yi Yanto, Meidi Yuritanto, Yuritanto