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All Journal Signifikan : Jurnal Ilmu Ekonomi Laa Maisyir Jurnal Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains Jurnal Ekonomika Economics and Digital Business Review Quantitative Economics and Management Studies Jurnal Ekonomika Golden Ratio of Mapping Idea and Literature Format Tata Kelola Golden Ratio of Data in Summary Benefit : Journal of Bussiness, Economics, and Finance Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Advances in Business & Industrial Marketing Research
Amir Mahmud
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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PENGARUH SOCIAL MEDIA, WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI CAFE SUNSET PALM.ID DI KABUPATEN PINRANG Haisya Hambali; Amir Mahmud; Ackhriansyah Achmad Gani
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/xb16n729

Abstract

This study aims to analyze the influence of social media, word of mouth, and service quality on people's purchasing decisions at Cafe Sunset Palm.id in Pinrang Regency. This study uses a quantitative method with a descriptive approach and a survey of 85 respondents, consisting of 76.7% women and 23.3% men. The majority of respondents are in the age range of 18-25 years as much as 42.5% and work as Civil Servants (PNS) as much as 50%. The research variables were analyzed using descriptive analysis and categorization of respondent answers. The results showed that the social media variable obtained an average score of 4.59, which means that most respondents strongly agree that social media influences their purchasing decisions. The word of mouth variable received an average score of 4.64, indicating a very strong influence on purchasing decisions based on recommendations from others. The service quality variable had an average score of 4.52, indicating that respondents pay close attention to service quality before deciding to buy a product. While the purchasing decision variable itself received an average score of 4.57, indicating that most respondents were in the agree to strongly agree category in making purchasing decisions. Thus, it can be concluded that social media, word of mouth, and service quality have a positive effect on purchasing decisions, where word of mouth is the most dominant variable. This finding is expected to be a reference for business actors to improve marketing strategies and service quality in order to improve consumer purchasing decisions.
E-Hrm Dan Pengaruhnya Terhadap Kinerja Karyawan Pada Pt. Pelindo Petikemas Makassar New Port Muhammad Hajar; Amir Mahmud; Jafar Basalamah
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/1mfq7230

Abstract

Abstract Tujuan penelitian ini adalah untuk mengetahui pengaruh E-HRM terhadap kinerja karyawan di PT. Pelindo Petikemas Makassar New Port. Jumlah populasi dalam penelitian ini adalah seluruh karyawan PT Pelindo Petikemas Makassar New Port sebanyak 40 orang. Dengan jumlah populasi relatif sedikit atau di bawah 100 (40 orang), maka keseluruhan dari jumlah populasi dijadikan sebagai sampel atau disebut sebagai sampel jenuh. Dengan demikian sampel dalam penelitian ini adalah 40 responden. Penelitian ini dilakukan dengan menggunakan pendekatan survey, jenis penelitian yang dilakukan adalah deskriptif kuantitatif. Pengumpulan data dilakukan dengan menggunakan kuesioner, kepustakaan dan observasi. Analisis data menggunakan statistik deskriptif dan Inferensial (regresi linier sederhan). Hasil penelitian ini menunjukkan bahwa secara parsial E-HRM berpengaruh secara positif dan signifikan terhadap kinerja karyawan pada kantor PT Pelindo Petikemas Makassar New Port.
Co-Authors Abdul Rahman Mus Abdul Rahman Mus Ackhriansyah Achmad Gani Akbar Chasim Trisnamuda Radja Tenri Dolo Alitha Ulfah Andi Faisal Bahari Andi Nurfiana Haz Annas Plyriadi Bahar Sinring Baso Amang Basri Modding Haisya Hambali Hasanuddin Damis Imran Tajuddin Kamase, Jeni Mahfudnurnajamuddin, Mahfudnurnajamuddin Mely Ashari Muhammad Haerdiansyah Syahnur Muhammad Hajar Munawir Nasir Nirwana Sampara Nur Malasari Nurmiati Nurmiati Nurul Asqiah Nurul Ilmi Ramli S. Ratna Sari Reski Nurlia Sari St. Nur Wahidah Thachyuddin Taufan Alwany