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All Journal Jurnal Komunikasi Kinesik Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah Transformasi: Jurnal Pengabdian Masyarakat Jurnal MD E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Al-Izzah: Jurnal Hasil-Hasil Penelitian Jurnal Masyarakat dan Budaya Al-Qalam Harmoni Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Idarotuna: Jurnal Kajian Manajemen Dakwah ADDIN Cakrawala: Jurnal Studi Islam Scriptura: Jurnal Ilmiah Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam Islam Realitas: Journal of Islamic and Social Studies Islam Transformatif : Journal of Islamic Studies Penamas Jurnal Komunikasi Global
Dony Arung Triantoro
Univeritas Teuku Umar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Islam Transformatif : Journal of Islamic Studies

 1 
Navigating the Digital Landscape: How Nahdlatul Ulama Volunteers Use Social Media for Organizational Promotion Dony Arung Triantoro
Islam Transformatif : Journal of Islamic Studies Vol. 8 No. 2 (2024): July-December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/it.v8i2.8656

Abstract

This article aims to investigate how the digital volunteers of Nahdlatul Ulama (NU) utilize social media to promote the organization. The study employs a qualitative approach, gathering data through online interviews and content analysis of the Instagram account @nucreativemedia. This study will address three questions: First, what motivates digital volunteers to create the Instagram account @nucreativemedia? Second, what types of content are promoted on this account? Third, how do digital volunteers present NU content on Instagram? Based on these questions, the findings indicate that: First, the initiative to create the Instagram account @nucreativemedia is driven by the desire to counter radical and conservative Islamic movements on social media. Second, the content promoted includes NU scholars, fiqh and worship, social-political issues, and public facilities associated with NU, such as pesantren (Islamic boarding schools), hospitals, universities, and products. Third, the Instagram account @nucreativemedia enhances its content through a combination of colors, images, and audio that reflect NU culture. This promotional effort further reinforces NU's position and relevance in the online space.
Co-Authors Ainal Fitri Ainal Fitri Anhar Fazri Ardiansyah Ardiansyah Ardiansyah Ardiansyah Ashabul Yamin Asgha Aslati Aslati Darsul S. Puyu Eko Saputra Fathayatul Husna Fitra Prasapawidya Purna Futri Syam FZ, Yudhisti Indra Imron Rosidi Ismu Ridha Jalaluddin Kodarni Kodarni M. Alam Zumiraj Masduki Masduki Mirza Adia Nova Muhammad Haekal Muhibbul Subhi Nurul Bayani Perdamaian Perdamaian Pramana, M. Agung Putri Maulina Putri Maulina Rahman Rahman Raudhatun Nafisah Raudhatun Nafisah Rizky Amalia Syahrani Sawaluddin Sawaluddin Silawati Silawati Syahrani, Rizky Amalia Toni Hartono Tri Wahyuni Tri Wahyuni Vera Sardila Zulfahmi Alwi