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All Journal Jurnal Siasat Bisnis Jurnal Ilmiah Ekonomi Islam Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Airlangga Journal of Innovation Management DEMAnD International Journal Administration, Business & Organization
Iqbal Arraniri
Universitas Kuningan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Journal : Empowerment : Jurnal Pengabdian Masyarakat

 1 
STRATEGI BISNIS USAHA PASTEL MINI DESA TENJOLAYAR KECAMATAN PANCALANG KABUPATEN KUNINGAN JAWA BARAT Arraniri, Iqbal
Empowerment : Jurnal Pengabdian Masyarakat Vol 2, No 02 (2019): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v2i02.1989

Abstract

Statisticaly proved that the percentage of micro small businesses (MSEs) reaching 98.84% still dominates the province of West Java when compared to medium and large businesses (UMB) of 1.16%, in Kuningan regency particularly there were 94.09 thousand MSEs or a distribution of 2.05%. Thus business competition between MSEs will be increasingly fierce over market share to increase business revenue. This was a big challenge for MSEs in Kuningan District in general and in particular for Mr. Aef as the owner and manager of Pastel Mini's business to determine the right and appropriate business strategy to increase his business revenue through the marketing mix. This community service was carried out through a survey to the place of business and counseling which was located in the Village Hall and attended by the people of Tenjolayar Village, Pancalang District, Kuningan Regency, West Java.     Keywords: Distribution, Price, Products, Promotion AbstrakData statisitk membuktikan bahwa persentase usaha mikro kecil (UMK) mencapai 98,84% masih mendominasi provinsi Jawa Barat jika dibandingkan dengan usaha menengah dan besar (UMB) sejumlah 1,16%, di Kabupaten Kuningan khususnya terdapat 94,09 ribu UMK atau berdistribusi sebesar 2,05%. Dengan demikian persaingan bisnis antar UMK akan semakin ketat memperebutkan pangsa pasar untuk meningkatkan pendapatan usahanya. Hal ini menjadi tantangan besar bagi UMK di Kabupaten Kuningan pada umumnya dan khususnya bagi Pak Aef sebagai pemilik dan pengelola usaha Pastel Mini untuk menentukan strategi bisnis yang tepat dan sesuai untuk meningkatkan pendapatan usahanya melalui bauran pemasaran (marketing mix). Pengabdian masyarakat ini dilakukan melalui survei ke tempat usaha dan penyuluhan yang bertempat di Aula Desa dan dihadiri oleh masyarakat Desa Tenjolayar Kecamatan Pancalang Kabupaten Kuningan Jawa Barat.Kata Kunci: Distribusi, Harga, Produk, Promosi.
Pelatihan Bisnis Digital bagi Masyarakat Desa Arraniri, Iqbal; Rois, Tatang; Agustin, Afni Alifia; Rizal, Ahmad
Empowerment Vol. 6 No. 03 (2023): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v6i03.9169

Abstract

This service aims to overcome the economic inequality of rural communities compared to urban communities. This happens because there are no optimal employment opportunities in the village. Overcoming this problem is done with information technology that is easily accessible to village communities via the internet. Operating a business digitally by utilizing existing facilities, however, because the knowledge and technical capabilities of village communities are still limited, it is deemed necessary to provide digital business training to them. The aim of this training is to encourage community interest in running a digital business to overcome the problem of unemployment or increase income thereby encouraging village economic development. It is hoped that the results of this digital business training activity can optimize the motivation of village communities to minimize economic inequality between village communities and urban communities by prioritizing business units in the form of Online Village Barbershops through determined innovative strategies so that they succeed in increasing new customers and retaining old customers in order to successfully create a successful online community. active and increase their reputation and income based on digital business.Pengabdian ini bertujuan untuk mengatasi ketimpangan ekonomi masyarakat desa dibandingkan dengan masyarakat perkotaan. Hal ini terjadi karena tidak terdapat lapangan kerja yang optimal di desa. Mengatasi masalah ini dilakukan dengan teknologi informasi yang mudah diakses oleh masyarakat desa melalui internet. Mengoperasikan bisnis secara digital dengan memanfaatkan fasilitas yang ada, namun karena pengetahuan dan kemampuan teknis masyarakat desa masih terbatas, dianggap perlu untuk memberikan pelatihan bisnis digital kepada mereka. Tujuan dari pelatihan ini adalah untuk mendorong  minat masyarakat dalam menjalankan bisnis digital untuk mengatasi masalah pengangguran atau peningkatan pendapatan sehingga mendorong pembangungan ekonomi desa. Hasil kegiatan pelatihan bisnis digital ini diharapkan dapat mengoptimalkan motivasi masyarakat desa untuk meminimalkan ketimpangan ekonomi antara masyarakat desa dan masyarakat kota dengan memperioritas unit usaha berupa Barbershop Desa Online melalui strategi inovatif yang ditentukan sehingga berhasil meningkatkan pelanggan baru dan menjaga pelanggan lama agar berhasil menciptakan komunitas online yang aktif serta meningkatkan reputasi dan pendapatan mereka berbasis bisnis digital.
Sosialisasi Perilaku Kerja Inovatif bagi Para Pelaku Usaha di Desa Kertayasa, Kuningan Arraniri, Iqbal; Rois, Tatang; Prayudi, Deri
Empowerment : Jurnal Pengabdian Masyarakat Vol. 8 No. 01 (2025): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v8i01.10939

Abstract

Community service in the form of socialization of innovative work behavior, aims to encourage business actors to be open to changes and developments in market trends, The method of implementing community service activities is using the Participatory Rural Appraisal Method which consists of four stages: preparation stage, FGD stage, documentation and analysis, and follow-up. The Priority ranking table explains the priority in utilizing digital technology for business development. Understanding the concept of innovative work behavior in the business world can help raise awareness of the importance of creativity and adaptation in increasing business competitiveness. The entrepreneurial gap in rural areas, especially in Kertayasa Village, Sindangagung District, Kuningan Regency, can be minimized by focusing on optimizing digital marketing training based on economic impact, ease of implementation, sustainability, and availability of resources, as a manifestation of innovative work behavior that provides direct and indirect benefits for MSME actors, starting from the emergence of ideas to the implementation of these ideas with a commitment from all parties involved for mutual success.
Co-Authors Agustin, Afni Alifia Agyan, Dea Fadhila ahmad rizal Ahyar Yuniawan Ardian Widiarto Dahl, Martin Deri Prayudi Dewi Fatmasari Diki Sagita Fauzan, Adi Ilham Filatrovi, Eldes Willy Harjadi, Dikdik Heni Susilawati Heni Susilawati Ilham Akbar Izatunnisa, Riza Jaenal Hak, Muhammad Rapi Jahidah, Nurul Komarudin, Munir Nur Lili Karmela Fitriani Nur Komarudin, Munir Nurhayani, A'i Oding Syafrudin Pramudi Harsono Pratiwi, Erni Yuliyanti Prayudi, Deri Rois, Tatang Tri Wijayanti Wely Hadi Gunawan Wulan, Dewi Putri Anjar Yasir Maulana, Yasir Yoyo Sunaryo Yuliana Fitroh