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Locus of Control and Social Support Analysis of the Need of Achievement, Interests, and Entrepreneurial Attitude of UNISKA Students in the Society 5.0 Era Mayvita, Prihatini Ade; Lamsah, Lamsah; Shaddiq, Syahrial
Journal of Social Work and Science Education Vol. 4 No. 3 (2023): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v4i3.500

During the pandemic coronavirus disease 2019 (COVID-19), many new entrepreneurs have sprung up, this is because many companies have laid off. In order to prepare intellectuals with entrepreneurial spirit and increase the quantity and quality as well as support government programs, universities need to play a more active role. This research aims to analyze locus of control and social support of the need of achievement, interests, and entrepreneurial attitude of UNISKA students in the society 5.0 Era with method. This type of research used qualitative descriptive research where the key instrument is, purposive and snowball sampling of data sources. The results showed that: (a) Internal, external and social support locus of control, play a role in the interest in entrepreneurship in UNISKA students. (b) Internal, external and social support locus of control play a role in the achievement needs of UNISKA students. (c) Locus of control internal, external and social support plays a role in the entrepreneurial attitude of UNISKA students.

Peningkatan Taraf Hidup Masyarakat Pesisir Desa Teluk Gosong Kotabaru Melalui Blue Economy Ariani, Gusti Meinar Girda; Hasanah, Nurul; Herawati, Ana Sofia; Mayvita, Prihatini Ade; Wicaksono, Teguh; P, Purboyo; A, Ariyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15637408

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan taraf hidup masyarakat pesisir Desa Teluk Gosong, Kabupaten Kotabaru, Kalimantan Selatan, melalui penerapan konsep blue economy. Permasalahan utama yang dihadapi masyarakat setempat meliputi rendahnya nilai tambah hasil laut, keterbatasan akses pelatihan, dan minimnya pemahaman kewirausahaan serta pengelolaan keuangan. Untuk mengatasi hal tersebut, tim pelaksana dari perguruan tinggi melaksanakan serangkaian pelatihan partisipatif selama tiga hari yang mencakup pengolahan hasil laut, edukasi kewirausahaan dan pemasaran, serta pelatihan pengelolaan keuangan rumah tangga dan usaha kecil. Metode pelaksanaan dilakukan dengan pendekatan dialog interaktif, praktik langsung, dan refleksi kelompok yang melibatkan masyarakat secara aktif. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengolah hasil laut menjadi produk bernilai jual tinggi seperti abon dan kerupuk ikan. Masyarakat juga mulai memahami pentingnya kewirausahaan berbasis potensi lokal dan menunjukkan minat dalam memasarkan produk secara digital. Selain itu, pelatihan pengelolaan keuangan berhasil menumbuhkan kesadaran untuk memisahkan keuangan pribadi dan usaha serta menyusun anggaran yang lebih terencana. Dampak dari kegiatan ini tidak hanya terlihat dalam aspek ekonomi, tetapi juga pada tumbuhnya semangat kolaboratif, kemandirian, dan kesadaran akan pengelolaan sumber daya laut secara berkelanjutan. Luaran dari kegiatan ini berupa peningkatan kapasitas masyarakat pesisir, dokumentasi aktivitas, serta model pemberdayaan komunitas berbasis blue economy yang dapat direplikasi di wilayah pesisir lain. Kegiatan ini membuktikan bahwa intervensi lokal yang tepat sasaran dan partisipatif mampu menjadi katalis perubahan menuju ekonomi pesisir yang lebih adil dan lestari.

Unpacking the Landscape of Digital Ecosystem Readiness: A Decade of Insights Through Bibliometric Analysis: A Decade of Insights Through Bibliometric Analysis Prihatini Ade Mayvita; Kumara Efrianty; Ervica Jamilah; Ana Sofia Herawati; Gusti Meinar Girda Ariani; Nurul Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2008

Recently, the urgency of preparing digital ecosystems for rapid change has attracted growing scholarly attention. This study explores how research on Digital Ecosystem Readiness (DER) has developed over the past five years, focusing not only on organizational preparedness but also on broader system-wide dynamics. While earlier studies mostly looked at small-scale details, this paper seeks to identify new trends, themes, and missing areas by reviewing 57 articles published between 2021 and 2025, taken from Scopus and Google Scholar. Using PRISMA guidelines to choose articles, the data were examined with VOSviewer, which created various visual tools like co-occurrence networks and maps showing how authors work together. Key findings show a shift from internal technological adoption toward topics like platform governance, AI integration, and policy-based digital sustainability. Despite growing interest, research on ecosystem-level readiness appears fragmented, with limited cross-national academic collaboration. The study suggests that current models could improve by using a broader approach that includes Technology–Organization–Environment theory, dynamic capability perspectives, and multi-stakeholder governance methods. This integrative view is essential for designing inclusive readiness strategies that reflect the realities of a fast-evolving digital world.

Peningkatan Taraf Hidup Masyarakat Pesisir Desa Teluk Gosong Kotabaru Melalui Blue Economy Ariani, Gusti Meinar Girda; Hasanah, Nurul; Herawati, Ana Sofia; Mayvita, Prihatini Ade; Wicaksono, Teguh; P, Purboyo; A, Ariyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15637408

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan taraf hidup masyarakat pesisir Desa Teluk Gosong, Kabupaten Kotabaru, Kalimantan Selatan, melalui penerapan konsep blue economy. Permasalahan utama yang dihadapi masyarakat setempat meliputi rendahnya nilai tambah hasil laut, keterbatasan akses pelatihan, dan minimnya pemahaman kewirausahaan serta pengelolaan keuangan. Untuk mengatasi hal tersebut, tim pelaksana dari perguruan tinggi melaksanakan serangkaian pelatihan partisipatif selama tiga hari yang mencakup pengolahan hasil laut, edukasi kewirausahaan dan pemasaran, serta pelatihan pengelolaan keuangan rumah tangga dan usaha kecil. Metode pelaksanaan dilakukan dengan pendekatan dialog interaktif, praktik langsung, dan refleksi kelompok yang melibatkan masyarakat secara aktif. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengolah hasil laut menjadi produk bernilai jual tinggi seperti abon dan kerupuk ikan. Masyarakat juga mulai memahami pentingnya kewirausahaan berbasis potensi lokal dan menunjukkan minat dalam memasarkan produk secara digital. Selain itu, pelatihan pengelolaan keuangan berhasil menumbuhkan kesadaran untuk memisahkan keuangan pribadi dan usaha serta menyusun anggaran yang lebih terencana. Dampak dari kegiatan ini tidak hanya terlihat dalam aspek ekonomi, tetapi juga pada tumbuhnya semangat kolaboratif, kemandirian, dan kesadaran akan pengelolaan sumber daya laut secara berkelanjutan. Luaran dari kegiatan ini berupa peningkatan kapasitas masyarakat pesisir, dokumentasi aktivitas, serta model pemberdayaan komunitas berbasis blue economy yang dapat direplikasi di wilayah pesisir lain. Kegiatan ini membuktikan bahwa intervensi lokal yang tepat sasaran dan partisipatif mampu menjadi katalis perubahan menuju ekonomi pesisir yang lebih adil dan lestari.

When Values Shape Visits: Modeling Psychosocial and Religious Drivers of Sustainable Tourism Mayvita, Prihatini Ade; Syahrani, Syahrani; Abriano, Nova; Noor, Dewi Ariefah
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5390

This study develops and empirically tests an integrative model examining the influence of psychosocial factors and religious values on sustainability perceptions and tourist visit attractiveness in Indonesian tourism destinations. Grounded in the Theory of Planned Behavior (TPB) and Value-Belief-Norm Theory (VBN), the model integrates tourist attitudes, social norms, and religious values as key antecedents shaping perceptions of sustainability, which subsequently influence visit intentions. Data were collected through a survey of 1,014 domestic tourists who had previously visited sustainable tourism destinations across Indonesia. The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess structural relationships among latent variables and to examine the mediating role of sustainability perceptions. The results indicate that all hypothesized relationships are statistically significant, with sustainability perceptions demonstrating a strong mediating effect between attitudes, social norms, religious values, and visit attractiveness. These findings highlight the critical role of spiritual and social dimensions in shaping tourists’ evaluations and preferences toward sustainable tourism destinations. The study contributes theoretically by extending the applicability of TPB and VBN frameworks within the sustainable tourism context. Practically, the findings offer strategic insights for destination managers and policymakers to incorporate value-based and religiously informed approaches in developing and promoting sustainable tourism destinations in Indonesia.

The Contribution of Islamic Attributes in Influencing the Formation of Destination Image and Destination Loyalty: Domestic Tourists' Perspectives on Halal Tourism Fajriyati, Ilisa; Harnida, Muthia; Ade Mayvita, Prihatini
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1386

One of Muslim tourists’ consideration when traveling is the ease of fulfilling their religious obligations and choosing the type of tourism that suits their values. They must ensure the availability of Islamic attributes, the attributes that serve the needs of Muslim tourists. This research aims to examine how these Islamic attributes influence the formation of destination image and how it effects Muslim tourists’ loyalty toward the destination. The research conducted through a survey method with an online questionnaire to 150 Indonesian Muslim tourists as the sample for this study. The result of the study revealed that the Islamic attributes significantly and positively influence the formation of destination image, and in turn, the destination image also found significantly impact the tourists’ loyalty, both behavioral and attitudinal. These results can also provide the managerial implications for the tourism related parties regarding what needs to be maintained and improved in order to increase the tourist visitation.

Empowering UDI-Barabai Fermented Peanut MSMEs through Local Product Education, Storytelling, and Digital Collaboration Rizka Zulfikar; Ana Sofia Herawati; Purboyo P; Farida Yulianti; Prihatini Ade Mayvita; Azahraty A; Fanlia Adiprimadana Sanjaya; Syahrani S
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 1 (2026): April 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20133110

Kacang Jaruk is a traditional fermented food from Barabai, Hulu Sungai Tengah, South Kalimantan, possessing high cultural value but limited market performance due to weak branding, packaging, and digital marketing. This community service aimed to empower Kacang Jaruk Udi Barabai MSME through the “3 Pillars of Growth: Product-Story-Digital” Model. Using Participatory Action Research with a Pentahelix approach from March–June 2026, interventions included: 1) Local product education through GMP SOP development and PIRT legalization; 2) Storytelling via new packaging, QR Codes, and the “Satu Rasa Seribu Cerita” content series; 3) Digital collaboration with micro-influencers, resellers, and marketplace onboarding. Results showed production capacity increased from 15 kg to 40 kg/week, selling price rose by 46.7%, revenue grew 85% with 62% from online channels, and local employment was created. This model proves that integrating cultural values, brand narrative, and digital technology can elevate traditional food MSMEs from survival to growth. The approach is replicable for other culture-based local MSMEs.

Empowering UDI-Barabai Fermented Peanut MSMEs through Local Product Education, Storytelling, and Digital Collaboration Rizka Zulfikar; Ana Sofia Herawati; Purboyo P; Farida Yulianti; Prihatini Ade Mayvita; Azahraty A; Fanlia Adiprimadana Sanjaya; Syahrani S
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 1 (2026): April 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20133110

Kacang Jaruk is a traditional fermented food from Barabai, Hulu Sungai Tengah, South Kalimantan, possessing high cultural value but limited market performance due to weak branding, packaging, and digital marketing. This community service aimed to empower Kacang Jaruk Udi Barabai MSME through the “3 Pillars of Growth: Product-Story-Digital” Model. Using Participatory Action Research with a Pentahelix approach from March–June 2026, interventions included: 1) Local product education through GMP SOP development and PIRT legalization; 2) Storytelling via new packaging, QR Codes, and the “Satu Rasa Seribu Cerita” content series; 3) Digital collaboration with micro-influencers, resellers, and marketplace onboarding. Results showed production capacity increased from 15 kg to 40 kg/week, selling price rose by 46.7%, revenue grew 85% with 62% from online channels, and local employment was created. This model proves that integrating cultural values, brand narrative, and digital technology can elevate traditional food MSMEs from survival to growth. The approach is replicable for other culture-based local MSMEs.

How Digital Advertising Exposure Translates into Purchase Intention: The Mediating Role of Advertising Content Evaluation Prihatini Ade Mayvita; Prasetyo Yuli Usaid; Aditiyanor Aditiyanor; Imam Suharto
Journal Of Human And Education (JAHE) Vol. 6 No. 4 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i4.2848

Digital platforms deliver brand advertising to consumers continuously, yet greater contact does not reliably yield stronger purchase intention, and prior work reports exposure effects that are positive in some settings and negative in others. This study asks how exposure translates into intention, treating consumers' evaluation of advertising content as the intervening mechanism rather than as a parallel predictor. Cross-sectional survey data from young Indonesian consumers of an everyday branded product were analysed using partial least squares structural equation modelling with bootstrapped indirect effects. Exposure was associated with content evaluation and with purchase intention, and content evaluation partially mediated that relationship. Advertising reach therefore supplies the opportunity for persuasion, while appraisal of content governs whether that opportunity acquires behavioural relevance

Digital Advertising and Influencer Marketing: Effects on Wall's Ice Cream Purchase Intention in Banjarmasin Aditiyanor; Prihatini Ade Mayvita; Ummi Hanie
Maneggio Vol. 3 No. 4 (2026): AUGUST - MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zrgrt540

This study examines the effects of digital advertising and influencer marketing on purchase intention among young consumers of Wall's ice cream in West Banjarmasin, Indonesia. The study adopts a quantitative explanatory design and uses survey data from 100 respondents aged 15–34 years who actively use social media and have been exposed to digital advertising or influencer marketing for Wall's products. Data were collected using a five-point Likert questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 25. The results indicate that digital advertising has a positive and statistically significant effect on purchase intention (B = 0.475; β = 0.452; p < 0.001). Influencer marketing also has a positive and statistically significant effect (B = 0.496; β = 0.459; p < 0.001). Jointly, the two predictors significantly explain variation in purchase intention (F = 180.149; p < 0.001), with R² = 0.788 and adjusted R² = 0.784. Influencer marketing shows a slightly higher standardized coefficient than digital advertising, although the difference is small and should not be interpreted as a statistically tested difference in effects. The findings suggest that integrated digital advertising and influencer marketing can strengthen consumers' purchase intention by combining message reach with perceived credibility and social influence.

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