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Wowor, Wulan Meiaya
Universitas Pelita Harapan
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Journal : Universal Journal of Science and Technology

 1 
CENTRALHIVE CAPSULE HOSTEL AT BATAM CITY Tan, Sherly; Wowor, Wulanmeiaya
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i1.145

Abstract

The business feasibility study of CentralHive Capsule Hostel business in Batam City discusses the concept of capsule hostel with affordable prices for domestic and foreign tourists visiting Batam City. The business feasibility study conducted covers aspects of marketing, operations, human resources, and finance. The location is selected based on the analysis of physical attributes, as well as community support for the capsule hostel concept attached to pre-questionnaire data. Then, in terms of marketing aspects, it includes target market strategy, pricing, and marketing mix. The operational plan involves guest activities, employees, and facilities, while the human resources aspect includes organizational structure and training programs. Financially, this business feasibility study considers initial investment, operational costs, revenue, and financial statement projections. The objective of this business feasibility study is to conduct an in-depth analysis of the capsule hostel accommodation business to be developed, to determine whether the business is feasible or not. The method used is primary data obtained from questionnaires, observations, and structured interviews. There are at least 110 respondents used as samples in this business feasibility study. Based on the conducted analysis, CentralHive Capsule Hostel shows great potential in the hospitality industry
Co-Authors Aan Nurhasanah Aldo Yanuar Christery Amelda Pramezwary Anastasia Chintya Angelina Andrew Kurniawan Angelia, Stefanie Anugerah Agungputranto Benedicta Clara K Benedicta Clara K. Brian, Reagan Bustari, Florentina C. Angelina, Anastasia Cindy Cindy Demson R H Goeltom Demson R.H. Goeltom Fellice Angela Putri Yasasu Fellice Angela Putri Yasasu Fellice Angela Putri Yasasu6 Florentina Bustari, Lisya Fransisca Margaretha Goeltom, Vasco A. H. Halim, Filbert Hagen Harahap, Dewi Irna Khairuna Herlin Ellen Kurniawan Indra, Febryola Israel Boanerges, John Pier Christian Jennifer Marcella Jimmy M.H. Situmorang Jimmy M.H. Situmorang Juliana Juliana Juliana, Juliana Kayla Auriel Widjaja Kayla Auriel Widjaja Kosasih, Silvia Kristianti, Rhut Lice Sari Lisya, Lisya Maleachi, Sandra Nathanael Hidayat Parera, Sisilia Chelsye Patricia, Ribka Pramono, Rudy Pratama, Muhamamd Daffa Pricilia Angelica Pricilia Angelica Purwana E.S., Dedi Putra, Fajar Dharma Randy Setiadi Samuel Musa Liha Sandiago, Willy Sandra Maleachi Santoso, Veronica Wijaya Shania Silke Sianipar, Rosianna Simbung, Filip Soeseno Bong Stevany Elizabeth Wirawan Tan, Sherly Then, Julita Theodosia C. Nathalia Thomas Suyatno V. Nonot Yuliantoro Valisca, Valisca Vasco A.H. Goeltom Vasco A.H. Goeltom Weenty, Irene Wilhelmina Rosse Marisca Gajeng Yuki S. Hensen Yulius, Kevin Gustian