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All Journal Ilmu Administrasi Publik Psikis : Jurnal Psikologi Islami Jurnal Pengabdian Pada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ SWARNA Mulia Pratama Jurnal Ekonomi dan Bisnis Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Keamanan Nasional Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management SWARNA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic and Economic Education Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Thamrin, Djuni
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu New Balance (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Deanova, Shabina; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13153165

Abstract

The Influence of Brand Image and Product Quality on the Purchase Decision of New Balance Shoes (Case Study on Students of Bhayangkara University Jakarta Raya). This research was conducted with the aim of finding out the brand image and product quality on the purchase decision of New Balance shoes in Bhayangkara University Jakarta students of as consumers. This research is a quantitative research where the object used is students who have bought New Balance shoes. The data used in this study is primary data. The sampling method for this number of studies uses the Lemeshow formula. The number of samples used in this study is 100 respondents. The data analysis method used to test the hypothesis in this study is Structural Equation Modeling (SEM) with the SmartPLS 4.1 application. The results of this study show that brand image and product quality on purchase decisions together (simultaneously) have a positive and significant effect on purchase decisions. This research has limitations in the object of research that is only carried out on students of Bhayangkara University Jakarta Raya, Management Study Program, Class of 2020, this can be the next researcher's suggestion. The novelty in this study is that it combines brand image variables and product quality on purchase decisions in one research model.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Mi Instan Merek Indomie (Studi Kasus Pada Mahasiswa/i Universitas Bhayangkara Jakarta Raya) Damayanti, Vina; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13154913

Abstract

In this case, the research conducted aims to determine the influence of brand image and product quality on purchasing decisions for Indomie brand instant noodles among students at Bhayangkara University, Jakarta Raya as consumers. This research uses a quantitative type of research where the objects used are students who have bought Indomie brand instant noodle shoes. The data source for this research comes from primary data. The sampling method for this research used the Lemeshow formula with the number of samples used in this research being 100 respondents. The hypothesis testing data analysis method in this research was processed using Structural Equation Modeling (SEM) with the SmartPLS 4.1 application. The results of data processing show that brand image and product quality simultaneously (together) have a positive and significant effect on purchasing decisions. With all the limitations of only conducting research on students at Bhayangkara University, Jakarta Raya, Management Study Program Class of 2020, this can provide benefits and suggestions for further research. In this research, it reflects the variables of brand image and product quality on purchasing decisions in one research model.
Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Brand Fashion 3second (Studi Kasus Pada Mahasiswa Universitas Bhayangkara) Manalu, Hendrick Moses Sumihar; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13152177

Abstract

The Influence of Brand Image and Promotion on 3second Purchase Decisions (Case Study on Bhayangkara University Students). This research was conducted with the aim of finding out the brand image and promotion of the 3second purchase decision in Bhayangkara Jakarta Raya University as consumers. This research is a quantitative research where the object used is students who have bought 3second. The data used in this study is primary data. The sampling method for this number of studies uses the Lemeshow formula. The number of samples used in this study is 100 respondents. The data analysis method used to test the hypothesis in this study is Structural Equation Modeling (SEM) with the SmartPLS 4.1 application. The results of this study show that brand image and product quality on purchase decisions together (simultaneously) have a positive and significant effect on purchase decisions. This research has limitations in the object of research that is only carried out on students of Bhayangkara University Jakarta Raya, Management Study Program, Class of 2020, this can be the next researcher's suggestion. The novelty in this study is that it combines brand image and promotion variables on purchase decisions in one research model.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan Jasa Transportasi Online Maxim Pada Mahasiswa/I S1 Universitas Bhayangkara Jakarta Raya Ramadan, Rendy; Sasanti, Ningky; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13150164

Abstract

Previous research or related research and previous theoretical studies are very important for research or scientific articles. Relevant and interrelated previous research plays a role in supporting the theory and the relationship or influence between variables. This article reviews the Influence of Service Quality and Promotion on Customer Satisfaction of Maxim Online Transportation Services for Students at Bhayangkara University, Jakarta Raya. This article is a study of management literature. Marketing aims to build a hypothesis that can be used in further research. The implementation of this literature review article is as follows: 1) Service Quality influences Customer Satisfaction; 2) Promotion influences Customer Satisfaction; 3) Service Quality and Promotion have a simultaneous effect on Customer Satisfaction.
Co-Authors Amalia Syauket Amelia Syauket, Amelia Syauket Andi Nuraliyah Azahra, Fallya Cahyadi Husadha Christian, Nico Deanova, Shabina Dessy Wulandari Dewi Puspaningtyas Dhian Tyas Untari Edi Suharto Erik Saut H Hutahaean, Erik Saut H Fata Nidaul Khasanah H, Hadita Hasanuddin Hasanuddin Hema Dayita Pohan Hema Dayita Pohan Herjawan, Hery Hery Herjawan Holil, Kudsi Iskandar Zulkarnaen Iskandar Zulkarnaen Manalu, Hendrick Moses Sumihar Mustafa, Hidayah Putra Perdhana , Timorora Sandha Perdhana, Timorora Sandha Perdini, Tiara Anggita Pertiwi, Yuarini Wahyu Pohan, Hema Dayita Prasojo Prasojo Prasojo, Prasojo Ramadan, Rendy Rani Pertiwi Renwarin, Joseph Martinio Jocrien Rianto, Muhammad Richo Rizal, Rizky Rohana Ningsih S, Gumilar Rusliwa Sakti, Pricilia Johani Sasanti, Ningky Seno Pitoyo, Bayu Shalsabilla, Mutiara Siaahan, Matdio Siahaan, Matdio Siahaan, Matdio Siahaan Sindhu, R. Martono Slamet Widodo Soehardi Soehardi Soehardi Soehardi Sudiantini, Dian Sukreni, Tulus Syauket, Amalia Tajudin, Hanif Tiara Anggita Perdini Tiara Anggita Perdini Timorora Sandha Perdhana Tulus Sukreni Tulus Sukreni Untari, Dhian Tyas Vina Damayanti, Vina Wibowo, Radiva Naila Woestho, Choiroel Yayan Hendayana Yoganingsih, Tutiek Yulia Fitriani, Yulia Zeinyta Azra Haroen