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All Journal Jurnal Dinamika Pengabdian (JDP) Journal of Management Review Jurnal Ekonologi Ilmu Manajemen OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Kontigensi: Jurnal Ilmiah Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Master Manajemen Jurnal Manajemen Bisnis Era Digital Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini
Aini Kusniawati
Universitas Galuh
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
Co-Authors Ading Rahman Sukmara Agung Gunawan Ahmad Zaenudin Apri Budianto Asri Afriyanti Candra Setiawan Cinky Priyanto Enas Enas Enas, Enas Eti Rahmawati Ferey Herman Ganjar Iskandar Hendi Herdiansyah Hery Winoto TJ Idham Ikhsan Iwan Setiawan Joni Kurniawan Mastur Mastur Novendra, Afief Maula NURHAYATI . Rohendi Rohendi Rosy Herlina S. Marten Yogaswara Sugeng Purwosuwoyo Surachman Surjaatmadja Tasya Amanda Taufik Hermanto Tini Rubiantini Tri Sulistiani Yeti Kusmiati Yudho Ramafrizal Zukhruf, Zaki