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Nekky Rahmiyati
Universitas 17 Agustus 1945 Surabaya
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Journal : Jurnal Nirta: Studi Inovasi

 1 
PENGARUH KEPERCAYAAN KONSUMEN, PERSEPSI KEAMANAN, PENGETAHUAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA LAYANAN FITUR SHOPEE MALL|ORI DI KELURAHAN MOJO KOTA SURABAYA Bramasta Arief Rizky Priambada; Nekky Rahmiyati
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.178

Abstract

This study aims to analyze the influence of consumer trust, security perception, and consumer knowledge on purchase decisions and customer satisfaction with Shopee Mall|Ori services in Mojo Subdistrict, Surabaya. The analysis method employed Partial Least Squares-Structural Equation Modeling (PLS-SEM), including descriptive analysis, validity and reliability tests, and path coefficient analysis (direct and indirect effects). Data were collected from 100 respondents who are users of Shopee Mall|Ori in Mojo Subdistrict. The results indicate that consumer trust does not significantly influence customer satisfaction but significantly affects purchase decisions. Security perception significantly influences both purchase decisions and customer satisfaction, while consumer knowledge significantly affects purchase decisions but not customer satisfaction. Purchase decisions mediate the relationship between security perception and consumer knowledge with customer satisfaction but do not mediate the relationship between consumer trust and customer satisfaction. This study recommends enhancing strategies focusing on security assurance, consumer education, and trust reinforcement. The research is limited by its specific location and cross-sectional design; thus, broader studies are suggested to enrich the findings.
Co-Authors - Hwihanus Achmad Yanu Aliffianto Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Alfiana Andika Dimas Pramuditya Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bella Aureliya E Sc Bramasta Arief Rizky Priambada Diyah Santi Hariyani Diyah Santi Hariyani Edo Pratama Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti, Endang Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita Hariyani , Diyah Santi Hariyani, Diyah Santi Hendri Khuan Herdianti, Nur Fitria Hwihanus Ian Natus Sholikha Jayanto, Imam Jesica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mohammad Suyanto Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur Kamiliyah Firizq Nur Siti Latipah Priamsyah, Choirul Dwi Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Tungga Bhimadi Karyasa Ulfi Pristiana Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta