Claim Missing Document
Check
Articles

Found 19 Documents
Search

Religiusitas Dan Kualitas Produk Terhadap Minat Beli Produk Wardah Di Kota Bima Miratunnisa Miratunnisa; Irma Mardian; Ita Purnama
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.1548

Abstract

Indonesia is a country that is based on Pancasila in the foundations of its life. One of the Pancasila precepts is Belief in One Almighty God, which in everyday life religiosity is very evident in the behavior of Indonesian people. One of the reflections of this first sila behavior in everyday life is the consideration of consumers in choosing products to be consumed based on their beliefs. Religiosity is an inner relationship between humans and God that can affect their lives. The inner relationship between humans and God in everyday life such as carrying out worship or prayer rituals (Alfiani, 2013). In relation to worship, in order to meet human needs, especially for women, recently consumer awareness regarding halal and safe cosmetic products has begun to increase. According to Kottler in Abzari, et al (2014) buying interest is consumer behavior where consumers have a desire to choose and consume a product. Purchase intention arises from products and attributes offered to the market for attention, acquisition, use or consumption that might satisfy a want or need. Each cosmetic product offers various advantages such as quality, features and product design. With the increasing number of cosmetic products circulating in Indonesia, it results in various considerations for the public in making purchasing decisions. Purchase decisions arise because of consumer attitudes towards an object or product consumer confidence in product quality. Kottler and Keller (2016) state that product quality is a product's ability to perform its functions, this ability includes durability, reliability, accuracy obtained as a whole. The needs of women are slightly different from men, for women appearance is very important because women always want to look beautiful in front of other people. Apart from the need for food, drink and clothing, cosmetics are a necessity that cannot be ignored for women today. Each cosmetic product offers various advantages such as quality, features and product design. With more and more variants of cosmetic and skin care products circulating in Indonesia, this raises various considerations for the public in making purchasing decisions.
Edukasi Kewirausahaan Sebagai Upaya Menanamkan Jiwa Wirausaha Sejak Dini dalam Mendukung Program MKBM Asistensi Mengajar di Salama Kelurahan Na’e Kota Bima Kartin Aprianti; Irma Mardian; Muh. Abie Nasution H; Anna Nurul Ike; Alfiana Ayu S; Tria Rosalina; Aulia Rizqi M; Birrul Walidaini
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2025): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1110

Abstract

One of the programs that is part of the Merdeka Belajar Kampus Merdeka (MBKM) is Teaching Assistance. The Teaching Assistance Program is an activity carried out by students in order to enrich their academic experience, improve their teaching skills, and assist with the learning process at school or college. Through the Teaching Assistance Program by the KKNT-MBKM TEAM at SDN 16 Kota Bima and SDN Integral Lukman Hakim Kota Bima, steps have been taken to provide education related to entrepreneurship.and also its implementation to students with the aim of making them become more creative, innovative, independent, responsible and confident. Providing entrepreneurship socialization and its implementation to students is a process to train their entrepreneurial spirit from an early age in accordance with their creativity and innovation, so that they can increase their potential. The results of this service show that the students involved are starting to show an increase in their understanding of entrepreneurship. They are braver in expressing ideas and more active in learning activitie.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Produktivitas Pegawai di RSUD Kabupaten Bima Andi Wijaya; Irma Mardian; Feni Aryani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2e0q4b80

Abstract

Penelitian ini untuk melihat pengaruh Motivasi dan Disiplin Kerja Terhadap Produktivitas Pegawai di RSUD Kabupaten Bima. Populasi dalam penelitian ini adalah seluruh pegawai di RSUD Kabupaten Bima, yang terdiri dari Pegawai Negeri Sipil (PNS), Pegawai Pemerintah dengan Perjanjian Kerja (PPPK), dan tenaga honorer. Jumlah keseluruhan pegawai di RSUD Kabupaten Bima adalah 890 orang, yang terdiri dari 490 orang PNS, 188 orang PPPK, dan 212 orang honorer dengan sampel berjumlah  50 orang. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa motivasi tidak berpengaruh signifikan pada produktivitas kerja pegawai di RSUD Kabupaten Bima. Hasil penelitian menunjukan bahwa disiplin kerja berpengaruh signifikan pada produktivitas kerja pegawai di RSUD Kabupaten Bima. Motivasi dan disiplin kerja secara bersama-sama berpengaruh signifikan pada produktivitas kerja pegawai di RSUD Kabupaten Bima.
Pengaruh  Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada PT. FIF Group Cabang Bima Muh. Albar; Irma Mardian; Nur Khusnul Hamidah
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zq7zsk44

Abstract

Penelitian ini untuk melihat Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada PT. FIF Group Cabang Bima. Jenis penelitian yang digunakan ini adalah penelitian asositif dengan jumlah sampel sebanyak 50 responden. Hasil penelitian didapatkan bahwa Promosi berpengaruh signifikan secara parsial terhadap kepuasan pelanggan, Kualitas pelayanan tidak berpengaruh signifikan secara parsial terhadap kepuasan pelanggan. Promosi dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Dan tingkat hubungan antara promosi dan kualitas pelayanan terhadap kepuasan pelanggan berada pada kategori kuat.
Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Konsumen pada Toko Duta Grosir Kota Bima Muhammad Djul Fathona; Irma Mardian; Muhajirin
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7x7p2j66

Abstract

Penelitian ini untuk melihat pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Konsumen pada Toko Duta Grosir Kota Bima. Jenis penelitian ini adalah penelitian asosiatif. Adapun populasi dalam penelitian ini seluruh konsumen Toko Duta Grosir Kota Bima tidak di ketahui dengan pasti. Sampel penelitian ini sejumlah 50 orang mengingat keterbatasan waktu dan sumber daya. Hasil penelitian didapatkan bahwa : (a) Kualitas Produk berpengaruh signifikan terhadap Loyalitas Konsumen Toko Duta Grosir Kota Bima; (b) Harga berpengaruh signifikan terhadap Loyalitas Konsumen Toko Duta Grosir Kota Bima; dan (c) Kualitas Produk dan Harga secara simultan berpengaruh signifikan terhadap Loyalitas Konsumen Toko Duta Grosir Kota Bima.
Pengaruh fasilitas promosi dan daya tarik terhadap keputusan berkunjung pada wisata taman panda bima Muhammad Fauji; Ita Purnama; Irma Mardian
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 7 No. 2 (2026): Februari
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v7i2.3493

Abstract

The research objectives are to find out and analyze the influence of facilities on the decision to visit Panda Bima park tourism, to find out and analyze the influence of promotions on the decision to visit Panda Bima park tourism, to find out and analyze the influence of attractiveness on the decision to visit Panda Bima park tourism, to find out and analyze the influence of facilities, promotions and attractions on the decision to visit Panda Bima park tourism. This research is associative research, the instrument in this research uses a questionnaire with a Likert scale, data analysis techniques use the SPSS application. Based on the research results, it can be concluded that facilities do not have a significant influence on the decision to visit Panda Park tourism, promotion has a significant influence on the decision to visit Panda Park tourism, attractiveness has a significant influence on the decision to visit Panda Park tourism. Facilities, promotions and attractions have a significant influence on the decision to visit Panda Park tourism
Pengaruh Net Profit Margin Terhadap Return On Asset Pada PT. Indofarma (Persero), Tbk Zulwahidah, Aida; Puji Muniarty; Irma Mardian
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4366

Abstract

With a focus on the years 2014–2023, this research will look at how PT. Indofarma (Persero) Tbk's Net Profit Margin (NPM) affected their Return On Assets (ROA).  The company's deteriorating financial situation is the driving force for the study. This is evident in the shifting and drastically dropping data for net income, sales, and total assets, especially in 2023, which point to financial crisis.  A quantitative associative research strategy is used in this investigation.  The methods utilised for data analysis include t-tests, correlation coefficient tests, simple linear regression analysis, and coefficient of determination (R²), using secondary data sourced from the company's yearly financial reports.  Return On Assets (ROA) is positively and significantly impacted by Net Profit Margin (NPM), according to the data. The regression coefficient is 0.007, and the significance level is 0.000 (p < 0.05).  When the R² value is 1.000, it means that NPM explains all of the variance in ROA.  The research found that ROA was positively correlated with NPM.  To maximise asset utilisation, effective cost management and net income performance are crucial.  Thus, in order to increase total profitability, PT. Indofarma needs implement methods to improve operational efficiency and financial management.
ANALISIS PENGARUH KUALITAS PELAYANAN ONLINE TERHADAP KEPUASAN PELANGGAN PADA TOKO YUIKAASHOP Rahmadany stie bima; Irma Mardian; Muhajirin Muhajirin
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2317

Abstract

In Fulfilling Customer Satisfaction, Service Quality becomes a reference for consumers in making purchasing decisions. The aim of this research is to determine the partial effect of online service quality on customer satisfaction. The type of research is associative. The research instrument used a questionnaire with a Likert scale. The population used in this research is all consumers who have made purchases at the Yuikashop Store, the number of which is not known for certain (unknown population). The number of samples used in this research was 50 respondents with a sampling technique, namely purposive sampling. Data collection techniques use observation, questionnaires and literature study. Data analysis techniques include validity tests, reliability tests, simple linear regression tests, determination tests, and t tests. The results of this research indicate that online service quality has a significant effect on customer satisfaction.
PENGARUH KUALITAS PELAYAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DI BOLLY DEPT STORE TENTE alif ansyari; Irma Mardian
Jurnal Publikasi Manajemen Informatika Vol. 1 No. 3 (2022): SEPTEMBER : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v1i3.468

Abstract

This study aims to determine the quality of service and price on customer loyalty at the Bolly Department Store Tente. The approach used in this research is using an associative approach. The population in the study were people who shopped more than twice with a sample of 96 people. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear using regression analysis, correlation coefficients, coefficients of determination, T tests, and F tests by processing the Statistical Product and Service Solution (SPSS) version 23 program. The results showed that Service Quality (X1) has a significant effect on Loyalty. Price (X2) has a significant effect on Loyalty. And Service Quality (X1) and Price (X2) simultaneously (simultaneously) have a significant effect on Loyalty at the Bolly Dept. Store Tente.