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Journal : mdp student conference

Perencanaan Strategis Sistem Informasi pada Perusahaan XYZ di Palembang Masidin, Nevin Julian; Meilinda, Meilinda; Dwitama, Agustio; Wijaya, Andri
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11186

Abstract

Information system strategic planning is an important step in supporting business sustainability and growth, especially in today's digital era. XYZ Company in Palembang faces challenges in managing information systems, such as less than optimal data security, high manual usage (paper recording) in operations, and suboptimal use of data to support strategic decision making that can hinder efficiency and competitiveness. This study aims to develop an integrated information system strategy using the Ward and Peppard method, as well as SWOT and PESTLE analysis to evaluate the internal and external environment. The results of the analysis indicate the need to increase the use of digital technology for operational transformation and data-based decision making. So that this study can provide solutions for companies in utilizing information systems to improve efficiency, innovation, and competitiveness in the industry.
Analisis Sentimen Film Squid Game Melalui Platform X Menggunakan Metode Lexicon Based Anggoro, Deo; Alessandro, Andreas; Aditya, Putra; Wijaya, Andri
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11197

Abstract

This study discusses the role of movies as a medium in conveying social and emotional messages, with a focus on the Squid Game series. This research applies Lexicon-Based sentiment analysis to evaluate audience reactions to the series using 10,000 tweets from Twitter (X). The results of the analysis showed that 36.3% of the comments had a positive sentiment, 46.4% were neutral, and 17.2% were negative. The majority of neutral sentiment indicates that many viewers were interested but did not have strong opinions, while the significant positive sentiment indicates a favorable reception to the movie. These results provide insight into how audiences responded to the themes of economic inequality and social oppression in the movie. This analysis highlights the relevance of sentiment analysis in understanding audience responses to social issues, as well as how films can reflect deeper cultural and social issues.
Co-Authors Aditya, Putra Adtiya, Setenilaus Afifah Azzahra Agnes Felicia Lubis Agustin, Evelyn Agustio Dwitama Aguswan, Michael Junius Alessandro, Andreas Alfonso Sitompul Andreas Alessandro Andreas Alessandro Fernando Putra Andronikus G Anggoro, Deo Ardi Riyadi Ardika, Petra Putri Arif Aliyanto Arif Aliyanto Arif Aliyanto Arif Aliyanto Arif Aliyanto Arron Mosses Jhon Hadi Ayu Elisya Natama Sianturi Azzahra, Afifah Azzahra, Violina Bima Aprianto S Br Hombing, Nova Magdalena Branchris Buchori Asyik Chintia Cantika Christy, Hanna Crecia Crecia Crecia Crecia Crecia, Crecia Daely, Septia Angelika Gettin Damayanti, Lily Daniawan, Benny Deo anggoro Dwitama, Agustio Effendy, Ellena Enjeli, Margareta Erwin erwin Erwin Erwin Filikano, Thomas Gunawan, Andronikus Hans Rafael Gabriel Turnip Imanuel, Michael Iskandar Syah Jacqueline Henny P Johan Abisay Tambunan Jonathan Supriadi Julian Masidin, Nevin Juni Lapita Hasugian Kevin Alexander Yech Kevin kevin Kusneti, Leni Latius Hermawan Leni Kusneti Maharani, Wianti Marcello, Daniel Maria Bellaniar Ismiati Martinus Ponco Pamungkas Masidin, Nevin Julian Mayer Dani Sitompul Meilinda Meilinda Meilinda Michael Junius Aguswan Michael Junius Aguswan Muhamad Raka Nur Habibi Muhammad Basri Muhammad Raka Nur Habibi Mutia Maharani Nababan, Clara Nova Magdalena Br Hombing Novaldi, Alexander Oktarina, Theresia P. Arindra Pratama Pamungkas, Martinus Ponco Pratama, Paskalis Arindra Putra, Steven Adi Ratu, Anggitta Riski Surya Saputra Rosana Rosana Sanjaya, Aloisius Egi Seli Septi Putri Septi Putri Azzahra Septia Angelika Gettin daely, Septia Angelika Gettin daely Setenilaus Aditya Setiawan, Ferdy Shevchenko, Angelus Galang Silaban, Bintang Jelita Nasrani Simanjuntak, Welmi Simbolon, Defrianti Simbolon, Defrianti Sri Andayani Sri Andayani Stefanus Agung Sagita Stefanus Charles Selvianto, Stefanus Charles Selvianto Stenilaus A Sugiarti, Sabar Sumual, Imanuel Marcell Supriadi, Jonathan Sutikno, Samuel Dimas Theresia Anita Thomas Filikano Thomas Filikano Turnip, Hans Rafael Gabriel VF Anindya W Wayan Pondra Lesmana Welmi Simanjuntak Wiikananda, Ketut Agus Wikananda, Ketut Agus Yakub, Handoyo Yohanes Agung Apriyanto Zalukhu, Indri Feni Asih