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Rahayu Relawati
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Kumawula: Jurnal Pengabdian Kepada Masyarakat

 1 
PELATIHAN DAN PENDAMPINGAN PEMASARAN PRODUK URBAN FARMING DI KELURAHAN PANDANWANGI KOTA MALANG Relawati, Rahayu; Ariadi, Bambang Yudi; Shodiq, Wahid Muhammad
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.55427

Abstract

The Urban Farming Group in Pandanwangi Village, Malang City, produces both agricultural and processed products, however, their marketing is still limited in the local area. This community service program aims to provide training and marketing assistance to expand market reach and increase the income of group members. The procedure of the activity is carried out by training and mentoring methods. The target participants of this program are members of the Urban Farming group in Pandanwangi Village, Malang City. The training covered  product marketing materials, namely direct marketing and digital (online) marketing. The implementation of the next mentoring is focused on digital marketing. Intensive mentoring was conducted  for two months in collaboration with students participating in the PMM (Community Service by Students) program. The results of the activity indicate that the training and mentoring carried out are able to open up broader marketing insights and show great digital marketing potential. The target participants were highly engaged and cooperative during the mentoring process, leading to the creation of a joint platform accessible to all Urban Farming Working Groups. Further community service activities are needed to maintain the sustainability and development of digital marketing, increase viewers and transactions in digital marketing of Urban Farming products. Kelompok Urban Farming di Kelurahan Pandanwangi Kota Malang memiliki produk-produk pertanian dan olahan produk, namun pemasaran masih terbatas di wilayah setempat. Kegiatan pengabdian bertujuan memberikan pelatihan dan pendampingan pemasaran agar lebih luas dan pendapatan anggota kelompok bisa meningkat. Prosedur kegiatan dilakukan dengan metode pelatihan dan pendampingan. Sasaran kegiatan adalah anggota kelompok Urban Farming di Kelurahan Pandanwangi, Kota Malang. Pelatihan diberikan dengan materi pemasaran produk, yakni pemasaran langsung dan pemasaran digital (online). Pelaksanaan pendampingan selanjutnya difokuskan pada pemasaran digital. Pelaksanaan pendampingan secara intensif selama dua bulan dikolaborasikan dengan mahasiswa peserta PMM (Pengabdian Masyarakat oleh Mahasiswa). Hasil kegiatan menunjukkan bahwa pelatihan dan pendampingan yang dilakukan mampu membuka wawasan pemasaran yang lebih luas dan menunjukkan potensi digital marketing yang besar. Mitra sasaran sangat aktif dan kooperatif selama pendampingan hingga terbentuk platform bersama yang dapat dimanfaatkan oleh seluruh Pokja Urban Farming. Kegiatan pengabdian selanjutnya diperlukan untuk menjaga keberlanjutan dan pengembangan pemasaran digital, peningkatan viewer dan transaksi pada pemasaran digital produk urban farming.
Co-Authors Afifah, Miftahul Dewi Anas Tain Angraeni, Siska Pramudya Aniek Iriany Aqil, Hafid Ary Bakhtiar Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Barbara Szymoniuk Barbara Szymoniuk Damat , Damat Damat damat Damat, Damat Dewi Liesnoor Setyowati Dyah Erni Widyastuti Effendi Andoko Eko Handayanto Fijri Dita Nuralamika Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Hany Handajani Harahap, Burhanuddin Haryanto, Lorenta In Hendro Prasetyo Herman, Amaliavani Trintan Mardiati Hermiandra, Dennis Wara I Ketut Suamba Indah Prihartini Indri Mustikasari Indriani Indriani Istis Baroh ISWAHYUDI ISWAHYUDI Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khairunnisa Khairunnisa Lestari R. Waluyati Lestari Rahayu Waluyati Lia Nita Pramudiastuti Lili Dahliani Lili Zalizar Livia Windiana Luh Putu Parendra Indra Devi Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mita Afista Mohd Fauzi Kamarudin Mona Fairuz Ramli Muhamad Abduh Muhammad Dusturuddin Robbany Nabilah Zhafirah Nabilah Zhafirah Noor Harini Nur Baladina Nur Kholis Nur Ocvanny Amir Prayoga, Rico Dayu Dwi Primatora Citra Eka Preliana Dewi R. Waluyati, Lestari Rahmad Pulung Sudibyo Ramli, Mona Fairuz Robbany , Muhammad Dusturuddin Sa'adah, Fachriyah Sebayang, Nico Shania Desty Hariadi Shodiq, Wahid Muhammad Siti Nur Fadlilah Siti Nur Fadlilah Sona Minasyan Sultan Aldavi Soenarsyach Sustiyana Sustiyana Sutraning Nurahmi Swasono, Agustinus Setyo Syifa Fauzia Syifa Fauzia, Syifa Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wibowo, Dea Ratna Putri Yohana Agustina Yohana Agustina Zalizar , Lili