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Rahayu Relawati
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Jurnal Sosial Ekonomi Pertanian

 1 
STRATEGI PEMASARAN KERIPIK TEMPE SANAN DI KOTA MALANG BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Indriani Indriani; Rahayu Relawati; Livia Windiana
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.835 KB) | DOI: 10.20956/jsep.v16i1.9316

Abstract

A good marketing strategy needs to be applied in Tempe chips business. The purpose of this investigation is how the business description Tempe chips business & determine an effective marketing strategy based on the Analytical Hierarchy Process (AHP) business criteria on costs, sales value and profits. This method utilized a random sampling method with several samples studied by 23 industries. Analytical Hierarchy Process (AHP) is applied to determine between alternative kiosk strategies and consignment. The result showed that the more effective strategy was using its kiosk. Analytical Hierarchy Process analysis results produce a value of less than 1, means that the effect of CR <0.1 is a consistent assessment. The calculation at the Eigen stage provides 1 and continues for the Lamda Max calculation of 2.354 and the CI of -0.332 and continues at the final count. The final result of the calculation of CR = -1,662. So it arguably to be consistent. The perfect strategy choice is the kiosk itself, and it can be seen from the results of the analysis with the Analytical Hierarchy Process method.
Co-Authors Afifah, Miftahul Dewi Anas Tain Angraeni, Siska Pramudya Aniek Iriany Aqil, Hafid Ary Bakhtiar Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Barbara Szymoniuk Barbara Szymoniuk Damat , Damat Damat damat Damat, Damat Dewi Liesnoor Setyowati Dyah Erni Widyastuti Effendi Andoko Eko Handayanto Fijri Dita Nuralamika Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Hany Handajani Harahap, Burhanuddin Haryanto, Lorenta In Hendro Prasetyo Herman, Amaliavani Trintan Mardiati Hermiandra, Dennis Wara I Ketut Suamba Indah Prihartini Indri Mustikasari Indriani Indriani Istis Baroh ISWAHYUDI ISWAHYUDI Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khairunnisa Khairunnisa Lestari R. Waluyati Lestari Rahayu Waluyati Lia Nita Pramudiastuti Lili Dahliani Lili Zalizar Livia Windiana Luh Putu Parendra Indra Devi Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mita Afista Mohd Fauzi Kamarudin Mona Fairuz Ramli Muhamad Abduh Muhammad Dusturuddin Robbany Nabilah Zhafirah Nabilah Zhafirah Noor Harini Nur Baladina Nur Kholis Nur Ocvanny Amir Prayoga, Rico Dayu Dwi Primatora Citra Eka Preliana Dewi R. Waluyati, Lestari Rahmad Pulung Sudibyo Ramli, Mona Fairuz Robbany , Muhammad Dusturuddin Sa'adah, Fachriyah Sebayang, Nico Shania Desty Hariadi Shodiq, Wahid Muhammad Siti Nur Fadlilah Siti Nur Fadlilah Sona Minasyan Sultan Aldavi Soenarsyach Sustiyana Sustiyana Sutraning Nurahmi Swasono, Agustinus Setyo Syifa Fauzia Syifa Fauzia, Syifa Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wibowo, Dea Ratna Putri Yohana Agustina Yohana Agustina Zalizar , Lili